Tag Archives: win listings

What Industry Leaders Are Saying

“I have advertised in Homes & Land for many years and have received many inquiries, sometimes several a day, from the magazine and website. The service is topnotch and the quality of the ads is excellent. I’ve obtained listings and sales from my ads in Homes & Land, and I am very pleased with the results I get!”

Meredith Liemohn,
Smoky Mountain Recreation Properties

Leave a comment

Filed under About Us

Put Testimonials to Work for You

If you’re planning a large purchase, chances are you’re going to do all the research you can before committing to buy. With real estate, not only will consumers be researching potential homes, but they’ll be looking at WHO they’re choosing to represent them. Testimonials are a good way to put a prospect’s mind at ease when they choose you for an agent. Michael Russer (aka Mr. Internet) offers suggestions on how to get more testimonials and online reviews from your past clients:

So how can you generate more reviews or client testimonials? Ask them! More than likely people don’t think about writing a review of their experience unless they’re asked. Having a written review or testimonial is great because:
– It gives you a direct quote to add to your website (with their permission, of course).
– It allows them to think through their experience and when friends ask them about it, they’ll already have thought through the answer!

Here are 3 great ways to gather reviews:
1. Ask for reviews in your monthly newsletter or weekly email.
2. Setup a Yelp or Trulia account. Both of these offer mass email options that you can send to your database.
3. Ask for reviews on your Social Media sites. If others see great reviews on your Facebook or Twitter page, this can encourage them to do the same!

Having a testimonial page on your website and reviews on other social media sites can allow potential clients to get a feel for how you deal with clients and the services you offer. It also gives you more credibility and builds that trust that people are looking for in a real estate agent.


Leave a comment

Filed under Interesting Takes

Three Proven Tips to Generate Business Now

To generate new business in today’s market, Michael Russer (aka Mr. Internet) suggests targeting FSBO’s and expired listings – the majority of which need to sell and have no other options available.

Russer offers three proven tips to tap into these market opportunities:

  • Sell the appointment, not your service – Many agents make the mistake of selling their services over the phone. The only thing you want to use the phone for is to get that in-person appointment. So get good, real good, at selling the appointment.
  • Be their advocate – FSBO’s and Expired’s tend to be stressed out and just a little bit cynical about Realtors. Make it clear that you are there to help them achieve all of their goals, whether or not you get the listing.

  • Have an irresistible marketing plan – have something that will make them go “Wow!” when it comes to selling their property. Something that most other agents in your area are not likely to offer.

Leave a comment

Filed under Interesting Takes

How to Win Listings

Zaida Harris

Top producer Zaida Harris shares her philosophy on working with home sellers. Zaida also shows us how she uses Homes & Land’s print and online products to win listings.
Watch Zaida’s Video

Leave a comment

Filed under Products & Services, Videos