“I have advertised in Homes & Land for many years and have received many inquiries, sometimes several a day, from the magazine and website. The service is topnotch and the quality of the ads is excellent. I’ve obtained listings and sales from my ads in Homes & Land, and I am very pleased with the results I get!”
Smoky Mountain Recreation Properties
To generate new business in today’s market, Michael Russer (aka Mr. Internet) suggests targeting FSBO’s and expired listings – the majority of which need to sell and have no other options available.
Russer offers three proven tips to tap into these market opportunities:
- Sell the appointment, not your service – Many agents make the mistake of selling their services over the phone. The only thing you want to use the phone for is to get that in-person appointment. So get good, real good, at selling the appointment.
- Be their advocate – FSBO’s and Expired’s tend to be stressed out and just a little bit cynical about Realtors. Make it clear that you are there to help them achieve all of their goals, whether or not you get the listing.
- Have an irresistible marketing plan – have something that will make them go “Wow!” when it comes to selling their property. Something that most other agents in your area are not likely to offer.
Top producer Zaida Harris shares her philosophy on working with home sellers. Zaida also shows us how she uses Homes & Land’s print and online products to win listings.
Watch Zaida’s Video