Tag Archives: value

How to Prevent Sales from Going Wrong

from Jeffrey Gitomer

Sales expert Jeffrey Gitomer recently posted an article on a dozen things to have, do and be to make the right sale.

“Sometimes sales go wrong,” writes Gitomer. “And when they do, salespeople blame someone or something.

‘He wouldn’t return my call,’
‘he took the lowest bid,’
‘he bought from the competition,’
‘he said my price was too high’…

Well, you can PREVENT sales from going wrong.”
Here’s How

Leave a comment

Filed under Interesting Takes

Kitchen Resale Tips – “Looks Are Everything”

Wall Street Journal contributor June Fletcher offers home sellers advice on sprucing up outdated kitchens for resale. “Looks are everything,” says Fletcher, “so if a kitchen seems fresh and updated, buyers are impressed.”
For the most visual impact on a budget, Fletcher recommends:

  • New countertops – even less expensive granite counters looks slick and glossy in photos and are more likely to get a buyer’s attention.
  • Paint the walls and ceiling in a neutral tone that matches the new counter.
  • Change old appliances. Nothing says outdated like almond appliances. However, if most of your appliances are relatively new, Fletcher suggests sellers “paint any chips or dings with appliance touch up paint and polish them with liquid automotive wax.”
  • Update lighting (especially the ‘standard’ fluorescents) and install new brushed nickel or bronze cabinet hardware

WSJ article

Leave a comment

Filed under Interesting Takes

Advertising That Works

by Rob Wicker

Advertisers have more options than ever. Yet magazines continue to be used by major marketers, including technology giants like Google, Facebook, and especially Apple.

Why? Because magazine advertising works.

Magazine readership is up among all age groups, and readers spend an average of 43 minutes per issue. Consumers report that magazines deliver “pure pleasure, control, and escape.”

And magazines hold your attention. Magazine readers are the least likely of all media users to engage in other activities. (Consider all the things you try to do when you’re watching television.)

Marketers have a word for this type of engagement: “Sticky.” It means that a medium captures the consumer’s attention for a long time. Stickiness is one of the reasons magazines work so well for advertisers.

Need proof? Give a copy of Homes & Land magazine to a friend or family member and watch what happens.

Leave a comment

Filed under Industry Articles and Trends

A Do-It-Yourself Guide to Real Estate Marketing

Most Realtors® are do-it-yourself types, and you may be too. There’s a lot of freedom and spontaneity that DIY allows. However, that DIY marketing plan can be more time consuming and expensive than you think.

Homes & Land has been successfully marketing real estate listings for nearly 40 years. Here are some tips on how to create a balanced marketing plan:

Leave a comment

Filed under Advertising, Products & Services, Videos

How to Use Photography to Sell More Sell Real Estate

The quality of your property photos can directly relate to a listing’s closing price and its length of time on the market. These simple tips can help you improve your photos – and your bottom line.
Here’s how:

Leave a comment

Filed under Design