Tag Archives: tips

There are no limits

“If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them.”

— BRUCE LEE

Leave a comment

Filed under Marketing Minute

How to win every argument

Stop trying.” That’s the advice on winning arguments from Eric Barker, whose popular blog Barking Up The Wrong Tree offers “science-based answers and expert insight on how to be awesome at life.” He taps neuroscience to show why arguing is a trap, and points toward ways to deal productively with conflict, sidestepping hostility to arrive at solutions.

Read the blog

Leave a comment

Filed under Marketing Minute

Finding the decision maker

Real estate coach Jared James has a useful tip on how to figure out who will make the decision on whether or not you win a listing. In “How to Get the Listing Every Time,” he recommends: “At some point when you arrive at the seller’s home, say, ‘So who’s going to show me around this beautiful home?’ It doesn’t sound like a big deal, but this simple line will reveal to you who the decision maker is.” The person who says “I will” is, of course, your woman or man.

Find Jared’s article

Leave a comment

Filed under Marketing Minute

‘The single most revealing sales question’

Understand the “why” behind what your buyer wants if you want to go beyond being a real estate order-taker and become a trusted adviser, says Jeff Shore, founder of Shore Consulting, in an article for REALTOR Mag:

“There’s a vitally important question I encourage you to start asking your clients. It will make a tremendous difference in what you learn about them: ‘Tell me one thing you would bring with you from your current home and one thing you’ll be happy to leave behind.’ ”

Read more from Jeff

Leave a comment

Filed under Marketing Minute

Take it from Fred

“I have been using Homes & Land magazine for my whole 30-year career. I have never missed one issue. I had a marketing background with Sears before real estate. It is very simple. Not rocket science. You have to tell people what you have for sale so they will come to your store and buy it. You can’t do it every so often, and expect results immediately.”

— FRED EVANS,
The Fred Evans Team,
Ventura, Calif.

Leave a comment

Filed under Marketing Minute