Tag Archives: testimonials

What Industry Leaders Are Saying

“I have advertised in Homes & Land for many years and have received many inquiries, sometimes several a day, from the magazine and website. The service is topnotch and the quality of the ads is excellent. I’ve obtained listings and sales from my ads in Homes & Land, and I am very pleased with the results I get!”

Meredith Liemohn,
Smoky Mountain Recreation Properties

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Put Testimonials to Work for You

If you’re planning a large purchase, chances are you’re going to do all the research you can before committing to buy. With real estate, not only will consumers be researching potential homes, but they’ll be looking at WHO they’re choosing to represent them. Testimonials are a good way to put a prospect’s mind at ease when they choose you for an agent. Michael Russer (aka Mr. Internet) offers suggestions on how to get more testimonials and online reviews from your past clients:

So how can you generate more reviews or client testimonials? Ask them! More than likely people don’t think about writing a review of their experience unless they’re asked. Having a written review or testimonial is great because:
– It gives you a direct quote to add to your website (with their permission, of course).
– It allows them to think through their experience and when friends ask them about it, they’ll already have thought through the answer!

Here are 3 great ways to gather reviews:
1. Ask for reviews in your monthly newsletter or weekly email.
2. Setup a Yelp or Trulia account. Both of these offer mass email options that you can send to your database.
3. Ask for reviews on your Social Media sites. If others see great reviews on your Facebook or Twitter page, this can encourage them to do the same!

Having a testimonial page on your website and reviews on other social media sites can allow potential clients to get a feel for how you deal with clients and the services you offer. It also gives you more credibility and builds that trust that people are looking for in a real estate agent.

blog.onlinedominance.com

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Filed under Interesting Takes

Use Testimonials to Overcome Fear

by Rob Wicker

The predominant emotion in the marketplace is fear. Everyone has gotten burned in one way or the other (real estate, stock market, job loss, retirement fund). You need to find ways to reassure prospects that hiring you is the right decision.

An easy way to do this is through testimonials from past clients who have a high regard for your professionalism and expertise. Remember, however, that for a testimonial to have an impact, it needs to be specific. Vagueness is the enemy of a powerful testimonial.

For example, “Howard Smith did a great job in helping us find our condo” is the sort of thing you see all the time. Boring and forgettable is how I would describe this quotation. The generic testimonial fails because it doesn’t address a specific objection (or fear) held by the prospect.

Blogger Sean D’Sousa does a nice job of addressing this issue on the Coppyblogger website. D’Sousa gives the example of a travel agent selling a trip to see wildlife on the Galapagos Islands. This would obviously be an exciting trip, but there would be concerns in the mind of the prospect, such as:

1. It’s too expensive
2. It’s too far to travel
3. There are no comfortable accommodations

Let’s assume that these are the three main objections. Here’s how D’Sousa would defuse these objections with testimonials:

1. I thought it was too expensive, but (here’s what I found)
2. I thought it was too far to travel, but (here’s what I found)
3. I thought we’d have to rough it, but (here’s what I found)

The prospect’s mind is pacified and he sees himself in the Galapagos Islands.

What are your prospects afraid of? Make a list. Contact clients who would be willing to give you a testimonial. Make sure your past clients are specific about how you helped them. Use these testimonials in your print ads, listing presentations, marketing materials and website. Testimonials are a powerful way to influence customer behavior.

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Filed under Advertising