Tag Archives: social media

When Facebookers are looking

A host of media and marketing companies have scrutinized users’ behavior on Facebook, with varied conclusions, but many analysts recommend 1 to 4 p.m. Thursdays and Fridays for the most shares and clicks. Meanwhile, social media tool BuzzSumo’s analysis of 500 million Facebook posts finds that images increase interaction by 179 percent, and ending posts with a question mark gets 162 percent more interaction than average.

It’s easy to share listings from your Control Panel.

Watch a 2-minute video on how to share listings

Log in to the Control Panel to share now

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Post Away! Facebook Doesn’t Mind

Contrary to some old reports still floating around online, Facebook does not currently penalize posts uploaded to the social media site with third-party tools. For Homes & Land advertisers, this means that you can use the FB uploading tool in the Control Panel without fear. Consider it a power-user shortcut for fast and easy sharing with your Facebook audience. Bring on the "likes"!

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Connect with Millennial buyers

The Millennial generation typically encompasses people born between the early 1980s and the early 2000s.

When you see a # symbol, is it a telephone that comes to mind? Is it a pound sign, a number sign, or something else? What about terms such as like, tweet, pin, get connected, or add to circle? If you’re not familiar with these references, or the # symbol’s modern-day moniker, hashtag, it’s probably time to do some research. Knowing some social media terminology can go a long way when meeting with clients from Generation Y. (And if you’re still guessing, you like posts on Facebook, tweet messages on Twitter, pin pictures with Pinterest, get connected with colleagues on LinkedIn and add to circle your fellow Google+ users.)

Also known as the Millennial generation, which typically encompasses people born between the early 1980s and the early 2000s, Generation Y represents a new demographic in the housing market. Despite the recent downturn, younger buyers worry less and often see real estate as a good investment — 85 percent of buyers under the age of 32, for example, recognize the financial wisdom of homeownership.

Taking into account the differences in lifestyles and values from generation to generation, Realtors need to keep an eye on what direction the Millennials are taking the real estate industry. In order to successfully communicate with this emerging demographic, you must keep up with key technologies. Millennials have grown up with the Internet — it’s second nature to their decision-making process.

Forms of communication

How do Millennials like to communicate? Quickly and through means they find efficient. And since they’re not searching for the same style of house their parents were looking for at their age, and they’re not reaching out to a Realtor in the same way, it may be time to update your cell phone plan to include unlimited texting and data.

Now think about how you usually reach out to your leads. Is it through email or a phone call? Millennials may desire a simple text message and are probably used to receiving a response almost instantaneously.

A different kind of house hunt

With the house hunt becoming a different animal, so to speak, where do Millennials expect to find you and your listings? Not only in your local Homes & Land Magazine and on HomesAndLand.com, but also on social media outlets like Facebook, LinkedIn, Twitter, Pinterest and YouTube. Seventy-nine percent of first-time home buyers are age 32 and younger, and they are adept at getting by in the era of Social Media.

Once the leads start coming in, put some thought into choosing the right location for younger buyers. A desirable home for the Millennial generation may look different from the traditional needs and wants of previous generations. They may want something smaller and more practical. Instead of homes with lots of space, younger generations may be on the look out for so-called smart homes (builders beware). Think heat and air conditioning that can be adjusted on an iPad.

Buying trends

With technology in mind, curb appeal falls behind. It appears to be an older generation placing a high value on landscaping. Also, a study conducted by Better Homes and Gardens found that security is a constant concern. Forty-eight percent of Millennials want security systems in their home and would like to be able to control it from their smartphone.

Next, a selling point might be that the home is equipped with an energy efficient washer and dryer and a smart thermostat. Being environmentally conscious, many members of the Millennial generation would rather have a spot in the kitchen for a TV rather than more space for a second oven or sink. A dining room might become the home office and a place to do work, rather than a place to come home to after work.

Higher quality neighborhoods that are close to entertainment, parks, shopping and good schools may also be a preference. Therefore, time spent showing big suburban homes could be replaced with trips to developments close to shops and restaurants. Realtors are skilled at assessing the needs of their clients, so weighing some generational factors may help lower the amount of time that a home is on the market. In this case, it would be because there’s a higher likelihood that the right people will be seeing the right homes. The younger generation may concede on the cost and size of the house if the location is close to their job.

Factors to remember

  • Texting may be better than calling
  • They often find listings and agents through social media
  • Millennials are likely to be informed
  • They may prefer a low-maintenance lifestyle
  • Critical thinking about location pays off
  • They may place a high value on a shorter commute

Characteristics of an agent

Sixty-nine percent of Millennials contact only one agent before selecting someone to assist with the sale of a home. Older generations often choose an agent by reputation, while Millennials place a high importance on honesty and trustworthiness. Younger buyers may want to be guided through the home buying and selling process, too. They may need to be educated on some fundamentals, such as down payments, mortgages, etc.

While generalizations about generations may be a tongue twister, it’s not a good supposition to rely on. It might not be a bad thing, though, to suppose that real estate agents who are perceptive about their clients’ generation will be more successful, especially if they’re willing to learn a few new tech-savvy skills.

Homes & Land Success

“Homes & Land has become an integral part of my overall marketing strategy. Since committing to full page advertisements two years ago, my business has more than tripled. If you’re looking to generate visibility for your client’s property, as well as an avenue to brand yourself, you simply will not find a better value than Homes & Land.”

JamiesonDustonJamieson Duston
Bean Group

Homes & Land Affiliates, LLC, is the most trusted, integrated multimedia real estate brand in North America. A leading local resource for real estate information, HomesAndLand.com welcomes millions of unique visitors every month. Headquartered in Tallahassee, Florida, with magazines across the United States and Canada, Homes & Land has been serving real estate professionals, homebuyers and home sellers since 1973. In addition to Homes & Land Magazine, the company publishes Home Guide, Rental Guide, and Estates & Homes magazines.

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Bachelorette Pad Featured at Homes & Land

Sneak Peek Inside the Home of the 25 Bachelors

TALLAHASSEE, FL (April 11, 2012) – One of the most anticipated seasons of ABC’s hit series, The Bachelorette, begins airing Monday, May 14. For the first time, the series was filmed outside the Los Angeles market. This season was filmed on the east coast near Bachelorette Emily Maynard’s home in Charlotte, NC. The show selected a luxury home in the area that contains all the touches and amenities associated with luxury living.

Viewers can now get a sneak peek both inside and outside the home from Homes & Land. While the home will be featured in the April Homes & Land of Union and Anson Counties Magazine, more extensive views are available online at www.FaceBook.com/HomesAndLand.

The 12,000 sq.ft. home is listed for sale by Mirium Peters of the real estate company of Peters and Associates. This downright dreamy estate is located in the Evermay gated community and sits on over five acres. With 5 bedrooms, 7 full bathrooms and 3 half baths, the 25 bachelors have plenty of room. This home was built in 2006 and has a Mecklenburg County tax value of approximately $5 million.

The European style house has a stucco and stone exterior with a four car garage, elevator and ballroom. The outdoor kitchen, pool and estate grounds provide plenty of room for the guys to relax between dates with Ms. Maynard.

Filming for the show wrapped up this week, so whether you want a sneak peek or may be interested in buying this $5.9 million estate you can take a behind the scenes tour at www.FaceBook.com/HomesAndLand.

About Homes & Land
For over 39 years, Homes & Land is the leader in providing quality real estate information to its readers through 40 million locally distributed magazines and its real estate website. Learn more at www.HomesandLand.com.

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Share Your Listings on Your Facebook Business Page – Instantly

You may already know that Homes & Land makes it easy to market listings using social media. With a few clicks advertisers can share listings on Facebook and Twitter that automatically include the property photo and description, or post EZ Tours on YouTube.

We also give you a choice as to where and how to display your listings within your Facebook account. You can post listings individually on your Profile page, or include all your inventory on a dedicated “My Listings” tab on your Business Page.

Now you have a third option. From the same “Social Syndication” section of the Homes & Land Control Panel, advertisers can choose to post select listings on their Business Page wall. This way your new listings are shared with everyone who “likes” your page – instantly.

Here’s How

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