Tag Archives: quality advertising

How Advertising Saved Thanksgiving

We at Homes & Land have a lot to be thankful for – the best real estate agents in the business are working with us! We know how hard you work every day to make homebuyers and sellers’ dreams a reality, so please know that you are appreciated for everything that you do.

Below is a funny, light-hearted look at the First Thanksgiving story and how marketing could have made it all happen.
Happy Thanksgiving!

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How Advertising Saved Thanksgiving
by Rob Wicker

As the Thanksgiving Story is traditionally told, the Pilgrims in Massachusetts would have starved to death except for the help of the Native-Americans. The Pilgrims were so grateful that they invited the Native-Americans over for a big spread. The Pilgrims planned to have turkey, dressing, squash casserole, yams, cranberry sauce, and pumpkin pie with Cool Whip. What is interesting, however, is that the Native-Americans initially didn’t want to have lunch with the Pilgrims. 

Why not, you ask yourself? Well the Native-Americans had watched the Pilgrims stumble around for at least a year. They considered the Pilgrims to be a bunch of knuckleheads.  For one thing, there were those clothes. The Pilgrims wore large, steeple-top hats that bumped against tree branches in the woods. Baggy black garments with gaudy white trim. And worst of all, funny square-toed shoes with silver buckles that got caught in the underbrush when the Pilgrims foraged for food. 

In addition, the Pilgrims carried a rifle called a Blunderbuss. Who carries a loaded weapon named “blunder”? 

Finally, the Pilgrims weren’t exactly tops in the Fun Department. Have you seen the pictures? The only thing rarer than a smiling Pilgrim is a laughing Pilgrim. There’s no “Pilgrim Section” in books about American humor. The Pilgrims were a bunch of stiffs. 

In fact, that’s why the Pilgrims really wanted the Native-Americans to come to lunch. They were sick of each other! Think about it, the long boat trip on the Mayflower, nearly starving to death in the New World, nothing to talk about except how hungry they were—and no jokes. The Pilgrims were about ready to point those Blunderbusses at each other. They needed some company. 

But the Native-Americans weren’t having any of it. They politely declined the Pilgrims’ invitation. They told the Pilgrims that they’d be out of town, visiting relatives on Cape Cod.   

This is when the Pilgrims got clever. Sketching is one thing the Pilgrims were good at. It’s how they passed the time crossing the Atlantic. The Pilgrims sketched and colored fat roasted turkeys with all of the trimmings, squash casseroles, and cranberries not from the can. The drawings are so good that Butterball still uses some of them in their ads. The Pilgrims also showed the Native-Americans pictures of at least fifteen desserts, all with Cool Whip. Legend has it that one of the drawings even included a Pilgrim woman exposing a little ankle below her black dress. 

The Pilgrims were basically advertising Thanksgiving! Boy, did they get a response. After seeing these drawings, the Native-Americans announced that their Cape Cod relatives had suddenly come down with whooping cough. The Native-Americans would be in Plymouth that Thursday, and they’d be delighted to come for lunch. 

The rest, as you know, is History.
Happy Thanksgiving!

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How To Network Successfully

by Rob Wicker

We all go to networking events. They’re fun, and they can also be a great way to find new prospects. Bestselling author Jeffrey Gitomer offers these 11.5 ways to make more connections at your next networking event. http://bit.ly/nPOmpW

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A Do-It-Yourself Guide to Real Estate Marketing

Most Realtors® are do-it-yourself types, and you may be too. There’s a lot of freedom and spontaneity that DIY allows. However, that DIY marketing plan can be more time consuming and expensive than you think.

Homes & Land has been successfully marketing real estate listings for nearly 40 years. Here are some tips on how to create a balanced marketing plan:

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Refine Your Listing Presentation For Better Results

by Rob Wicker

Even in a tight market, quality listings will make you money. But is your listing presentation up to snuff? Author and consultant Dirk Zeller offers practical advice on how you can improve your listing presentation.

http://bit.ly/npwguy

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They Need to Know You Care

by Rob Wicker

Referrals don’t happen automatically. You must create a relationship that makes them happen.  

For example, there are people who care only about facts and numbers. These people are a certain personality type and often become engineers, accountants, and scientists. However, most of us aren’t like that. We prefer more than just the facts.    

We want to be engaged on a personal level. So once you’ve delivered an outstanding level of professional service to a homebuyer or seller, you need to take your relationship to the next level. Your clients need to know that you are interested in more than revenue.

I read about a very successful financial advisor. She spends less than most of her peers on client gifts, yet her clients rave about her. They also send her a lot of referrals.

What’s her secret? She regularly sends her clients books about key aspects of their lives. If the client is having a major birthday, she may send “Life Begins at 50.” If a client has an upcoming vacation to Ireland…guess what they get?  

It’s the small, personal touches that make Realtors special in the minds of their clients. And when they think you’re special, they’ll want to refer other people to you. The book idea is a good one. What else can you do to take your client relationships to the next level?

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