Tag Archives: photography

Effective Advertising & Design

by Rob Wicker

Homes & Land works hard to make sure you get the best possible response from your marketing. To that end, we’ve created a website devoted to effective advertising and design. Short videos cover topics like How To Write Ad Copy That Works, How to Win Listings, and Effective Branding Techniques. To find out how you can maximize your advertising investment, visit www.HomesAndLand.com/Design

 

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What You May Not Know About Rudolf’s Red Nose

by Adrian Amos

I know we’ve all seen the timeless Rudolf cartoon that shows his rise to fame in the North Pole. You remember, he traveled to the Island of Misfit toys with the elf-wannabe-dentist Kirby, and had to escape the abdominal snowman. What you may not know is that while Kirby was studying dentistry, Rudolf was reading up on marketing strategies. After being teased and shunned by all the other reindeer for his unique red glowing nose, Rudolf realized he needed to improve his image in Santa’s Village.

See, village residents are no strangers to the concept of branding – after all, Santa is a Brand Mastermind. So Rudolf started thinking of ways to make his red nose more desirable. He started with placing subtle posters in the break room that said “Red is the New Black” and others that showed fashionable accessories that glowed.

Then Rudolf expanded his message to other areas of the village and updated the images used to start associating himself with these new glowing, red trends. The extra-foggy Christmas Eve was really just a bonus. Santa had already been conditioned that Rudolf was someone he needed on his team.

The rest, as we know is history.

We at Homes & Land hope you have a safe and happy holiday!
See you next year.

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An Affordable Makeover For Your Kitchen

by Rob Wicker

These days the kitchen seems to be the most talked about room in the house. Also, the room most closely examined by home buyers. However, fixing up your kitchen can be extremely expensive. Columnist Phoebe Chongchua offers guidance on how you can makeover your kitchen without breaking the bank.  http://bit.ly/u228mA

 

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The Secret to Getting More Views Online

Want your listings to get more views online? Include more photos.

NAR reports that listings with a minimum of 6 photos get 300% more views from homebuyers.

The quality of your property photos is important too. The pictures themselves can directly relate to a listing’s closing price and its length of time on the market.

Here are some tips to help you improve your photos – and your bottom line.

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Advertising That Works

by Rob Wicker

Advertisers have more options than ever. Yet magazines continue to be used by major marketers, including technology giants like Google, Facebook, and especially Apple.

Why? Because magazine advertising works.

Magazine readership is up among all age groups, and readers spend an average of 43 minutes per issue. Consumers report that magazines deliver “pure pleasure, control, and escape.”

And magazines hold your attention. Magazine readers are the least likely of all media users to engage in other activities. (Consider all the things you try to do when you’re watching television.)

Marketers have a word for this type of engagement: “Sticky.” It means that a medium captures the consumer’s attention for a long time. Stickiness is one of the reasons magazines work so well for advertisers.

Need proof? Give a copy of Homes & Land magazine to a friend or family member and watch what happens.

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