Tag Archives: mobile

“Responsive Web Design” And Why It Matters In Real Estate

What is your customer’s real estate search experience like? Do you find viewing websites on a smartphone or tablet frustrating? If you are scrolling or panning side to side to see the whole page, your customers are as well. That’s because most websites are behind the curve when it comes to functioning on smartphones and tablets. It requires a design change that until recently wasn’t available. For the real estate agent, a website with responsive web design meets the needs of a growing mobile audience – and increases visibility.

2013 has been declared the year of Responsive Web Design (RWD) by technology news sources like Mashable.com. Meaning, more and more websites will be implementing this design to adjust to the many devices used today. The increasing use of mobile web access demands it.

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Mobile browsing is fast outpacing desktop browsing. At the same time, more than 80% of people are disappointed with their mobile browsing experience and would use their smartphones more if it improved (source: smashingmagazine.com). How a real estate site behaves on a mobile device is crucial to how much viewers use it – and that affects the likelihood of them contacting you.

As an agent, it benefits you if buyers and sellers have an enjoyable and satisfying web search experience that is smooth and complete. A website that isn’t mobile friendly risks losing traffic and ultimately business. Statistics prove it. 91% of people in the U.S. have their mobile device within reach all day, every day. 70% of mobile searches result in action within 1 hour (Source: Mobile Marketing Association). Think about that for a second. Are you benefitting from these on-the-go action takers?

How it Works

The content on a PC screen hasn’t transferred very well to a smartphone or tablet until now. Responsive Web Design, a term only recently coined in 2010, means that no matter what device you are using, smartphone, tablet, or desktop, the image adjusts according to the screen size of the device it’s being viewed on. Your clients need and expect full functionality on their mobile device just as they would get on a desktop. Responsive web design allows for that and enables easy reading and navigating.

Digital Engagement Leads to You Responsive Design Smartphone Tablet

To view a good example of a real estate search site with responsive design, take a look at HomesAndLand.com. Homes & Land is a leader in technologysolutions that support its advertisers. The recently completed makeover of the website improves both the desktop and mobile user experience. With faster page load times and easier navigation, buyers can quickly and easily search and view real estate listings and have the same experience whether they’re on a desktop, tablet or smartphone. Larger property photos easily display on both smartphones and tablets, encouraging the viewer to stay engaged. That translates to them being on the site longer because it delivers what they need and want. Agents gain greater exposure as a result. If prospects can find you easily while they are mobile, that’s a good thing.

In a survey conducted in late 2012, 63% of Homes & Land’s readers indicated they are likely to drive by a listing after seeing it in the magazine. 72% also said they would then find that same property online. Many buyers out for a Sunday drive, looking at houses or open houses, now have full website functionality on their mobile device thanks to HomesAndLand.com’s use of RWD.

People use mobile devices for both work and play. So, by all means, if play means looking at houses on their tablet, who are we to stop them or frustrate them with a poor viewing experience? For serious house hunters, responsive web design means getting what they want when they need it. Real estate sites with responsive design provide a satisfying experience for buyers and sellers, which can mean more leads for you. Perhaps you’ll be getting more requests for a showing while they are sitting in front of your listing.

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Filed under Advertising, Industry Articles and Trends, Products & Services, Tech Tips

The Second Most Important Thing About Online Listings

by Adrian Amos

According to Google, “mobile went mainstream in 2011” with increased smartphone and tablet usage – which means your listings not only have to be online to reach consumers, they have to be mobile-accessible too.

Nielsen reports that 44% of US mobile customers are using smartphones – up from 18% in 2010. With thousands more consumers having instant access to the Internet, it’s no wonder mobile browsing has increased 45% in the past year – not to mention the huge influx of Internet traffic from tablets (up 440% according to Google).

In fact, Google states “It’s not just that more people are using smartphones and tablets (though the numbers are skyrocketing at an accelerating pace)—it’s that a huge, and fast-growing base of smartphone users, now expect to engage with businesses on mobile.”

This is true for home shoppers too. HomesAndLand.com has seen an 186% increase in mobile traffic in the past year. That’s why mobile-enabled websites are included in our marketing package. Advertisers receive personal websites that are automatically formatted for smartphones and tablets at no additional charge. Which means no additional work for you to put your listings online – or on-mobile.

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Filed under Advertising, Products & Services

The Marketing Genius of Steven Jobs

by Rob Wicker

Steve Jobs was a celebrated marketer. “I would say that marketing was his greatest strength,” said Steve Wozniak, co-founder of Apple. The current issue of Advertising Age includes an interesting article about how Steve Jobs approached marketing.

“Steve not only liked advertising, he understood the value of advertising in building a brand, selling products, and creating an entire customer experience,” said Allen Olivo, Berkeley professor and former Apple marketer.

Although Jobs was a technology visionary, he took a traditional approach to marketing. That’s because Jobs believed in telling Apple’s story, which he thought could be done best through traditional media, such as magazines.

Read the Advertising Age article here: http://bit.ly/p3kmVo


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Filed under Industry Articles and Trends

How to Achieve Your Goals

by Rob Wicker

Most of us, at one time or another, set goals. We want to lose weight or improve in a sport or make more money. So we establish a goal, such as losing weight, and we post a photo of our slimmer self on the refrigerator as motivation. Then what happens?

Usually not much. We get distracted or discouraged and our goal goes by the wayside. In fact, according to the New York Times, 80% of New Year’s resolutions go up in flames by Valentine’s Day!

The problem is that most people don’t take the proper approach to achieving goals. They fail to think through and implement the day by day steps that are necessary to be successful.

I heard an interview with Bill Gates, who has achieved so much as an entrepreneur and philanthropist. Gates said that he focused on the small steps that eventually led to huge acheivements: Microsoft and the Bill and Melinda Gates Foundation.

A useful guide to help you achieve your goals is the Pick Four manual. The ideas in the manual were originally published by the legendary Zig Ziglar. The manual has recently been updated by the equally legendary Seth Godin.

The manual outlines a 12-week program with a track for identifying and achieving four goals. You can find the Pick Four manual here. One of the nice things about the manual is that it helps you hold yourself accountable. If there are specific goals you want to achieve, Pick Four is definitely worth a look.

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Filed under setting goals

Creative QR Codes

Want a better looking QR code? Microsoft Tags allow users to create custom tags that are more than black and white squares, or funny looking triangles. Here are a few sample custom tags:

Instructions for making custom tags can be found on the Microsoft website.

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Filed under Design, Tech Tips