Tag Archives: mobile marketing

The Second Most Important Thing About Online Listings

by Adrian Amos

According to Google, “mobile went mainstream in 2011” with increased smartphone and tablet usage – which means your listings not only have to be online to reach consumers, they have to be mobile-accessible too.

Nielsen reports that 44% of US mobile customers are using smartphones – up from 18% in 2010. With thousands more consumers having instant access to the Internet, it’s no wonder mobile browsing has increased 45% in the past year – not to mention the huge influx of Internet traffic from tablets (up 440% according to Google).

In fact, Google states “It’s not just that more people are using smartphones and tablets (though the numbers are skyrocketing at an accelerating pace)—it’s that a huge, and fast-growing base of smartphone users, now expect to engage with businesses on mobile.”

This is true for home shoppers too. HomesAndLand.com has seen an 186% increase in mobile traffic in the past year. That’s why mobile-enabled websites are included in our marketing package. Advertisers receive personal websites that are automatically formatted for smartphones and tablets at no additional charge. Which means no additional work for you to put your listings online – or on-mobile.

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Filed under Advertising, Products & Services

Creative QR Codes

Want a better looking QR code? Microsoft Tags allow users to create custom tags that are more than black and white squares, or funny looking triangles. Here are a few sample custom tags:

Instructions for making custom tags can be found on the Microsoft website.

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Filed under Design, Tech Tips

Homes & Land on the Go

Last month we announced that HomesAndLand.com and advertisers’ personal websites are mobile enabled. These sites are optimized for iPads too. In fact, consumers using any of the following devices have easy access to your listings:

  • iPad Tablet
  • iPhone
  • iPod Touch
  • Android phones
  • Blackberry touch phones (like the Torch or Storm)
  • Palm Pre

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Filed under Products & Services, Tech Tips