Tag Archives: market

Good News: Consumers Still Prefer Realtors!

According to the 2011 National Association of Realtors’ Profile of Home Buyers and Sellers, nine out of ten buyers used a real estate agent or broker for their transaction. That’s 89% – the highest percentage in the last 10 years.

Buyers still rely on the expertise and experience of real estate professionals to find the right home, negotiate price and assist with the transaction process. Sellers are using agents more too. The Profile found that FSBOs accounted for only 10% of sales – and only 6% when you factor in sales between friends/family.

Agent Usage from AGBeat.com

Graph from AGBeat.com

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Filed under Interesting Takes

How Advertising Saved Thanksgiving

We at Homes & Land have a lot to be thankful for – the best real estate agents in the business are working with us! We know how hard you work every day to make homebuyers and sellers’ dreams a reality, so please know that you are appreciated for everything that you do.

Below is a funny, light-hearted look at the First Thanksgiving story and how marketing could have made it all happen.
Happy Thanksgiving!

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How Advertising Saved Thanksgiving
by Rob Wicker

As the Thanksgiving Story is traditionally told, the Pilgrims in Massachusetts would have starved to death except for the help of the Native-Americans. The Pilgrims were so grateful that they invited the Native-Americans over for a big spread. The Pilgrims planned to have turkey, dressing, squash casserole, yams, cranberry sauce, and pumpkin pie with Cool Whip. What is interesting, however, is that the Native-Americans initially didn’t want to have lunch with the Pilgrims. 

Why not, you ask yourself? Well the Native-Americans had watched the Pilgrims stumble around for at least a year. They considered the Pilgrims to be a bunch of knuckleheads.  For one thing, there were those clothes. The Pilgrims wore large, steeple-top hats that bumped against tree branches in the woods. Baggy black garments with gaudy white trim. And worst of all, funny square-toed shoes with silver buckles that got caught in the underbrush when the Pilgrims foraged for food. 

In addition, the Pilgrims carried a rifle called a Blunderbuss. Who carries a loaded weapon named “blunder”? 

Finally, the Pilgrims weren’t exactly tops in the Fun Department. Have you seen the pictures? The only thing rarer than a smiling Pilgrim is a laughing Pilgrim. There’s no “Pilgrim Section” in books about American humor. The Pilgrims were a bunch of stiffs. 

In fact, that’s why the Pilgrims really wanted the Native-Americans to come to lunch. They were sick of each other! Think about it, the long boat trip on the Mayflower, nearly starving to death in the New World, nothing to talk about except how hungry they were—and no jokes. The Pilgrims were about ready to point those Blunderbusses at each other. They needed some company. 

But the Native-Americans weren’t having any of it. They politely declined the Pilgrims’ invitation. They told the Pilgrims that they’d be out of town, visiting relatives on Cape Cod.   

This is when the Pilgrims got clever. Sketching is one thing the Pilgrims were good at. It’s how they passed the time crossing the Atlantic. The Pilgrims sketched and colored fat roasted turkeys with all of the trimmings, squash casseroles, and cranberries not from the can. The drawings are so good that Butterball still uses some of them in their ads. The Pilgrims also showed the Native-Americans pictures of at least fifteen desserts, all with Cool Whip. Legend has it that one of the drawings even included a Pilgrim woman exposing a little ankle below her black dress. 

The Pilgrims were basically advertising Thanksgiving! Boy, did they get a response. After seeing these drawings, the Native-Americans announced that their Cape Cod relatives had suddenly come down with whooping cough. The Native-Americans would be in Plymouth that Thursday, and they’d be delighted to come for lunch. 

The rest, as you know, is History.
Happy Thanksgiving!

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Filed under Industry Articles and Trends

Realtor.com Reports Inventory Down, Prices Up

Housing inventories are down and list prices are up, according to real estate search site, Realtor.com. In September, the national inventory of homes for sale (single family homes, condos, townhouses and co-ops) dropped 3.27 percent from August and an astonishing 20 percent year over year. Additionally, the median list price rose 1.6 percent to $190,000 compared to one year ago- not a substantial jump, but a positive sign that it has not fallen.

Realtor.com was cautious optimistic stating, “While such developments can be viewed as encouraging, markets remain fragile and could easily begin to deteriorate with further weakening of the economy or increases in foreclosure rates.”

from AGBeat

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Avoid Seasonal Advertising Disorder

Think advertising homes in the Fall and Winter months isn’t worth your time and money? Consider this: In the past three years, national home sales have averaged 488,000 units sold in the months of September through December.

Using the average U.S. sales price of $170,000, over $4 billion in commissions is generated during these “slow months.” But if your listings aren’t advertised, you may be missing out. Homes & Land can help.

National Home Sales by month 2008 – 2010:

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Filed under Advertising

Luxury Properties Heating Up

by Rob Wicker

The US housing market is moving in two different directions.The Associated Press reports that prices of homes over $1 million have risen o.7 percent since February. Homes valued under $1 million have fallen by an average of 1.5 percent.

According to real estate econominst Stan Humphries, luxury is the best performing segment of the housing market.

If you target the luxury market, keep in mind that affluent homeowners love to see their homes in a glossy magazine. (Like Homes & Land.)

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Filed under Industry Articles and Trends