Tag Archives: luxury listings

Reach Buyers for Your Luxury Listings

Maximize exposure for your high-end listings with Homes & Land. We connect you with the people who are most likely to purchase a luxury home. Our glossy, full color magazine is distributed in upscale neighborhoods and direct mailed to wealthy households, CEOs and professionals. In addition, luxury listings are posted on affluent websites like HomesAndLand.com, the Wall Street Journal, New York Times, and DuPont Registry.

Watch this video to learn more:

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Luxury Homes Attracting Buyers

by Adrian Amos

The American Affluence Research Center published the results of their Spring 2011 study of the luxury market. Overall, the study shows “an improved assessment of current business conditions and a better 12-month outlook for the economy, the stock market, and personal household income.”

Significantly, the study found that the affluent, who account for over half of all consumer spending report a favorable outlook for the economy and their personal spending plans. The likelihood for major expenditures has also increased, with 10% of respondents “seriously considering” purchasing a vacation home in the next 12 months.

Homes & Land helps you market to affluent consumers. Our targeted direct mail programs and exclusive partnerships with the Wall Street Journal and DuPont Registry put your listings in front of luxury buyers.

Study Findings

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How to Get Buyers for Your Luxury Listings

Reaching the right audience is crucial for Realtors® with luxury listings. Homes & Land offers unique marketing solutions to reach qualified buyers. We automatically export your luxury listings to websites that attract an affluent audience including WallStreetJournal.com for properties priced $500 thousand and above.
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Luxury Partners
*NewYorkTimes.com does not accept listings from New York, New Jersey or Connecticut

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America’s Wealthiest 10% Prefer Print

Forbes.com recently published results from a survey of America’s wealthiest 10%. The top new trends for the jet-set include choosing quality over status, spending more time with family and finding bargains. Not surprising in the current “back to basics” climate.

What you may find surprising though is that “69% said they pay more attention to print ads than those online.” This says a lot about where you should advertise, especially if you have luxury listings. To reach your target audience, you need high-quality print advertising like Homes & Land.

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