Tag Archives: listings

How to Prevent Sales from Going Wrong

from Jeffrey Gitomer

Sales expert Jeffrey Gitomer recently posted an article on a dozen things to have, do and be to make the right sale.

“Sometimes sales go wrong,” writes Gitomer. “And when they do, salespeople blame someone or something.

‘He wouldn’t return my call,’
‘he took the lowest bid,’
‘he bought from the competition,’
‘he said my price was too high’…

Well, you can PREVENT sales from going wrong.”
Here’s How

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3 Simple Ways to Stand Out

from Ray Edwards

When you are being compared to your competition, do your customers see any compelling difference? In today’s environment, they must! If they don’t, your business is already in trouble.

Here are three simple but compelling qualities that will make your business stand out from the competition:

1. Make a great first impression – not only in person, but with your website and marketing too

2. Respond quickly – how quickly you answer the phone and return calls and emails helps you build trust with your clients and prospects

3. Go the extra mile – give/do the unexpected, and always over-deliver

It’s not always easy to stand out – but it is usually simple.

Ray’s Blog

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Overcome Objections and Close the Sale

RISMedia published four helpful tips from John Boe on how to overcome objections and close a sale.

“Objections are a good sign and you should actually look forward to them,” says Boe. “After all, if your prospect was not interested in your product or service, they wouldn’t be asking questions.”

Here’s how to close the sale.

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Share Your Listings on Your Facebook Business Page – Instantly

You may already know that Homes & Land makes it easy to market listings using social media. With a few clicks advertisers can share listings on Facebook and Twitter that automatically include the property photo and description, or post EZ Tours on YouTube.

We also give you a choice as to where and how to display your listings within your Facebook account. You can post listings individually on your Profile page, or include all your inventory on a dedicated “My Listings” tab on your Business Page.

Now you have a third option. From the same “Social Syndication” section of the Homes & Land Control Panel, advertisers can choose to post select listings on their Business Page wall. This way your new listings are shared with everyone who “likes” your page – instantly.

Here’s How

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The Second Most Important Thing About Online Listings

by Adrian Amos

According to Google, “mobile went mainstream in 2011” with increased smartphone and tablet usage – which means your listings not only have to be online to reach consumers, they have to be mobile-accessible too.

Nielsen reports that 44% of US mobile customers are using smartphones – up from 18% in 2010. With thousands more consumers having instant access to the Internet, it’s no wonder mobile browsing has increased 45% in the past year – not to mention the huge influx of Internet traffic from tablets (up 440% according to Google).

In fact, Google states “It’s not just that more people are using smartphones and tablets (though the numbers are skyrocketing at an accelerating pace)—it’s that a huge, and fast-growing base of smartphone users, now expect to engage with businesses on mobile.”

This is true for home shoppers too. HomesAndLand.com has seen an 186% increase in mobile traffic in the past year. That’s why mobile-enabled websites are included in our marketing package. Advertisers receive personal websites that are automatically formatted for smartphones and tablets at no additional charge. Which means no additional work for you to put your listings online – or on-mobile.

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