from Ray Edwards
When you are being compared to your competition, do your customers see any compelling difference? In today’s environment, they must! If they don’t, your business is already in trouble.
Here are three simple but compelling qualities that will make your business stand out from the competition:
1. Make a great first impression – not only in person, but with your website and marketing too
2. Respond quickly – how quickly you answer the phone and return calls and emails helps you build trust with your clients and prospects
3. Go the extra mile – give/do the unexpected, and always over-deliver
It’s not always easy to stand out – but it is usually simple.
RISMedia published four helpful tips from John Boe on how to overcome objections and close a sale.
“Objections are a good sign and you should actually look forward to them,” says Boe. “After all, if your prospect was not interested in your product or service, they wouldn’t be asking questions.”
Here’s how to close the sale.
by Adrian Amos
According to Google, “mobile went mainstream in 2011” with increased smartphone and tablet usage – which means your listings not only have to be online to reach consumers, they have to be mobile-accessible too.
Nielsen reports that 44% of US mobile customers are using smartphones – up from 18% in 2010. With thousands more consumers having instant access to the Internet, it’s no wonder mobile browsing has increased 45% in the past year – not to mention the huge influx of Internet traffic from tablets (up 440% according to Google).
In fact, Google states “It’s not just that more people are using smartphones and tablets (though the numbers are skyrocketing at an accelerating pace)—it’s that a huge, and fast-growing base of smartphone users, now expect to engage with businesses on mobile.”
This is true for home shoppers too. HomesAndLand.com has seen an 186% increase in mobile traffic in the past year. That’s why mobile-enabled websites are included in our marketing package. Advertisers receive personal websites that are automatically formatted for smartphones and tablets at no additional charge. Which means no additional work for you to put your listings online – or on-mobile.