Tag Archives: homesandland.com

Mobile-ready Digital Magazine innovates home search

Digital_Magazine_FEATURED

Evolving media has brought the newsstand of the past to the palm of your hand. Publications all over the world have advanced to the point where readers have a variety of formats from which to choose. In other words, when they settle in to peruse the pages of their favorite magazines, buyers and sellers have options. In no other real estate media is this level of convenience more readily available than with Homes & Land Magazine, which recently launched a new mobile-ready Digital Magazine to complement the printed product.

Seizing the opportunity

A study by Kantar Media outlines how digital magazine advertising is shaping the current media landscape.

“Without question, the tablet PC is an enormous opportunity for magazine publishers and advertisers. In 2014, device usage is projected to reach 44 percent of the U.S. population, or 138 million people. Users currently spend an average of 156 minutes per day with their tablets, almost a 40 percent increase in just two years.”

Thanks to the growing prominence of tablets, magazines have been fitted with a new layer of functionality. The technology behind Homes & Land’s Digital Magazine places it among the most innovative publications with tablet advertising, based on Kantar Media’s findings, which note that “fewer than five percent of tablet ads take advantage of the technology’s interactive features.”

Homes & Land Digital Magazine

With a Digital Magazine from Homes & Land, more information about a listing appears with one touch, giving the buyer access to Virtual Tours, more photos and a real estate agent’s contact information. Additionally, an agent’s offerings are all on display in their chosen layout, complete with branding, slogans and marketing messages. For the agent, it constitutes a total package that’s in a class all its own.

In turn, buyers and sellers viewing the Digital Magazine are afforded the opportunity to browse at their own pace, with the option to narrow the search to listings of a certain price range or number of rooms. Sharing and subscription capabilities also enhance the overall consumer experience.

Bells, whistles and beautiful performance

Designed for buyers and sellers to easily browse, subscribe and connect with agents from their laptop, smartphone or tablet, Homes & Land’s Digital Magazine is well equipped to improve the home search process.

  • Digital Magazines are available any time, any place — complete regional, national and international reach
  • Increased exposure for real estate agents — links take consumers directly to specific pages within the Digital Magazine
  • With a touch, listings prompt viewers with contact information, larger photos, or Virtual Tours
  • Consumers can subscribe to Digital Magazines right from their devices, or share them on social media
  • For added value and convenience, a printed magazine can be ordered directly from the Digital Magazine
  • Compatibility with the myriad list of mobile brands — Android, iPhone, iPad, etc. — assures top-notch performance on any device

The Digital Magazine and all of its useful features, including email subscriptions and the option to order a printed magazine, are available to consumers free of charge.

Ready to experience it for yourself? View your local Homes & Land Digital Magazine by visiting HomesAndLand.com/Magazine-Directory. Want to take advantage of this integrated marketing opportunity for real estate agents? Contact your local Homes & Land publisher to get started.


40thRGHTsm

Homes & Land Affiliates, LLC, is the most trusted, integrated multimedia real estate brand in North America. A leading resource for local real estate information, HomesAndLand.com welcomes millions of unique visitors every month. Headquartered in Tallahassee, Florida, with magazines across the United States and Canada, Homes & Land has been serving real estate professionals, homebuyers and home sellers since 1973. In addition to Homes & Land Magazine, the company publishes Home Guide, Rental Guide, and Estates & Homes magazines.

Leave a comment

Filed under Marketing Minute, Products & Services, Tech Tips

Bachelorette Pad Featured at Homes & Land

Sneak Peek Inside the Home of the 25 Bachelors

TALLAHASSEE, FL (April 11, 2012) – One of the most anticipated seasons of ABC’s hit series, The Bachelorette, begins airing Monday, May 14. For the first time, the series was filmed outside the Los Angeles market. This season was filmed on the east coast near Bachelorette Emily Maynard’s home in Charlotte, NC. The show selected a luxury home in the area that contains all the touches and amenities associated with luxury living.

Viewers can now get a sneak peek both inside and outside the home from Homes & Land. While the home will be featured in the April Homes & Land of Union and Anson Counties Magazine, more extensive views are available online at www.FaceBook.com/HomesAndLand.

The 12,000 sq.ft. home is listed for sale by Mirium Peters of the real estate company of Peters and Associates. This downright dreamy estate is located in the Evermay gated community and sits on over five acres. With 5 bedrooms, 7 full bathrooms and 3 half baths, the 25 bachelors have plenty of room. This home was built in 2006 and has a Mecklenburg County tax value of approximately $5 million.

The European style house has a stucco and stone exterior with a four car garage, elevator and ballroom. The outdoor kitchen, pool and estate grounds provide plenty of room for the guys to relax between dates with Ms. Maynard.

Filming for the show wrapped up this week, so whether you want a sneak peek or may be interested in buying this $5.9 million estate you can take a behind the scenes tour at www.FaceBook.com/HomesAndLand.

About Homes & Land
For over 39 years, Homes & Land is the leader in providing quality real estate information to its readers through 40 million locally distributed magazines and its real estate website. Learn more at www.HomesandLand.com.

Leave a comment

Filed under Press Releases

3 Ways Print Marketing Still Beats Digital

from Charlene Jimenez, AGBeat

With all of the hype around digital marketing, it can sometimes feel like you are behind the times as a professional if you use print marketing, but it still has distinct benefits digital marketing simply cannot deliver.

1. Use Your Home-Field Advantage – With the current trend of increased support of local businesses, this is your time to really network within your community. A great way to do that is through print marketing.

2. Give Your Customers a Little Extra Attention – Send your customers, whether longtime or new, a little something in the mail now and again. Let them know that you appreciate their business and remind them of upcoming sales, discounts, and specials.

3. Introduce an Entirely New Target Market to Your Company – There’s no debate that there is a different set of people who only stay abreast of things through digital and online means and those who prefer the “old-fashioned” way—physical books, newspapers, magazines—to using modern technology. So, instead of choosing one method over another, why not use both?

It’s time to redefine the benefits and usefulness of print media. It may not be hot, new thing in modern marketing, but it has stayed around so long for a reason.

Original Article

2 Comments

Filed under Interesting Takes

National QR Code Contest Winner Announced

Homes & Land is proud to announce the QR Code Contest winner: Clay Lehman

Clay Lehman is the grand prize winner of a free iPad in Homes & Land’s national QR Code contest. A real estate agent with Keller Williams of Kerrville (TX), Clay was one of thousands of entries from real estate agents and consumers nationwide.

The contest was designed to encourage QR code usage – inviting consumers and agents to scan the code printed in the magazine and fill out the entry form with their smartphone.

“QR Codes are the latest innovation in real estate marketing,” said Clay. “And Homes & Land makes it easy to include a QR Code in your print ad. In fact, I advertise with Homes & Land because of their state-of-the-art technologies to promote listings.”

Congratulations Clay!

Pictured left to right is Lisa Rodgriguez, agent; Martha Strickland, office secretary; Clay Lehman, agent (seated); Jason Patrick, agent; Dawn Lee Graves, publisher, Homes & Land of the Texas Hill Country and Arthur Mandry, agent.

Leave a comment

Filed under Announcements and News

Share Your Listings on Your Facebook Business Page – Instantly

You may already know that Homes & Land makes it easy to market listings using social media. With a few clicks advertisers can share listings on Facebook and Twitter that automatically include the property photo and description, or post EZ Tours on YouTube.

We also give you a choice as to where and how to display your listings within your Facebook account. You can post listings individually on your Profile page, or include all your inventory on a dedicated “My Listings” tab on your Business Page.

Now you have a third option. From the same “Social Syndication” section of the Homes & Land Control Panel, advertisers can choose to post select listings on their Business Page wall. This way your new listings are shared with everyone who “likes” your page – instantly.

Here’s How

Leave a comment

Filed under Advertising, Products & Services