With all of the hype around digital marketing, it can sometimes feel like you are behind the times as a professional if you use print marketing, but it still has distinct benefits digital marketing simply cannot deliver.
1. Use Your Home-Field Advantage – With the current trend of increased support of local businesses, this is your time to really network within your community. A great way to do that is through print marketing.
2. Give Your Customers a Little Extra Attention – Send your customers, whether longtime or new, a little something in the mail now and again. Let them know that you appreciate their business and remind them of upcoming sales, discounts, and specials.
3. Introduce an Entirely New Target Market to Your Company – There’s no debate that there is a different set of people who only stay abreast of things through digital and online means and those who prefer the “old-fashioned” way—physical books, newspapers, magazines—to using modern technology. So, instead of choosing one method over another, why not use both?
It’s time to redefine the benefits and usefulness of print media. It may not be hot, new thing in modern marketing, but it has stayed around so long for a reason.