Tag Archives: copy writing

Helping Your Community

by Rob Wicker

Are you thinking about doing more volunteer work, helping the needy in your community, but not sure where to turn? Here’s a website that identifies both short-term and long-term volunteer opportunities. Go to www.VolunteerMatch.org.

Leave a comment

Filed under Marketing Minute

Hot Marketing Trend In 2012

by Rob Wicker

Last month Bernice Ross, a Realtor and one of Inman.com’s best columnists, declared that Micromarketing is the hot real estate marketing trend for 2012. Ms. Ross described micromarketing as “old-fashioned farming with a 21st Century twist.”

Micromarketing means marketing to an area where the residents’ demographics, lifestyle, and recreational pursuits match your own interests and expertise. Perhaps you target residences around a large recreational lake where people buy second homes or retire. This appeals to you because you are an agent who a. lives on the lake and b. owns a boat and likes to fish.

Ms. Ross uses AustinLakefrontProperties.com as an example of a micromarketing website, as opposed to a more common and generic URL like www.Realtorsname.com. You should also use micromarketing to enhance Search Engine Optimization (SEO) and promote your social media efforts.

Ms. Ross reports that “agents who are having the best luck with this approach have integrated their print marketing efforts with their online marketing efforts.”

If micromarketing intrigues you, consider using Homes & Land’s Integrated Marketing Package. Your Homes & Land Publisher can help you reach a micromarket using direct mail. A Homes & Land ad is also a great place to promote your Facebook page and blog. In addition, we feature QR codes that link to a video promoting your micromarket.

With the Homes & Land package you receive a website that can be branded as a micromarket (e.g., AustinLakeFrontProperties.com). You can also backlink your Homes & Land site to your current website for enhanced SEO.

As usual, Homes & Land is ahead of the marketing curve.


Filed under Industry Articles and Trends

Quality Photography and Your Marketing

by Rob Wicker

When you are marketing what to most Americans is their biggest financial asset, you need to do it right. Columnist Phoebe Chongchua explains how great photography can help you sell homes. http://bit.ly/wcRTJs

Leave a comment

Filed under Industry Articles and Trends

Top Five Blog Posts for 2011

In 2011 we shared over 130 real estate marketing ideas, tutorials and information. Here are the top five most viewed:

#5. 7 Steps For Writing Effective Ad Copy
In today’s market, it can be difficult to attract qualified buyers. Print advertising is an effective way to generate leads—if you give buyers the information they are looking for.

#4. What is a QR Code Anyway?
There is a lot of buzz in the real estate industry about QR codes. But what is a QR code and how does it work? And – how should you use them to better connect with prospects?
This short video explains.

#3. Ad Design Challenge: To Starburst Or Not To Starburst
Starbursts are one of those graphic elements included in ads to call attention to specific qualities about a home. They do the job – but they’re overused. Nothing clutters an ad (or screams “used-cars”) more than a page full of starbursts and small photos.
There is another way. Lots of them in fact.

#2. Choose Your Words Wisely
That’s what a study at the University of Guelph in Ontario found from analyzing the wording of more than 20,000 listings. According to the research, a listing’s phrasing affected sales price and the length of time it was on the market.

#1. Coke vs. Pepsi – A Marketing Case Study
The Cola Wars are fierce. Coke, the perennial leader in beverage sales, is still at the top of the class. And Diet Coke just passed Pepsi to take the number two spot. Pepsi has held that number two spot for many years – so what happened?
Pepsi has been closely watched by marketers because of the innovative social media strategy it rolled out at the beginning of 2010.

We look forward to bringing you even more insight and inspiration in 2012.
Happy New Year from Homes & Land!

P.S. The top posts from 2010 are also worth reading.

Leave a comment

Filed under About Us, Advertising

Effective Advertising & Design

by Rob Wicker

Homes & Land works hard to make sure you get the best possible response from your marketing. To that end, we’ve created a website devoted to effective advertising and design. Short videos cover topics like How To Write Ad Copy That Works, How to Win Listings, and Effective Branding Techniques. To find out how you can maximize your advertising investment, visit www.HomesAndLand.com/Design


Leave a comment

Filed under Industry Articles and Trends