Tag Archives: communication

How to win every argument

Stop trying.” That’s the advice on winning arguments from Eric Barker, whose popular blog Barking Up The Wrong Tree offers “science-based answers and expert insight on how to be awesome at life.” He taps neuroscience to show why arguing is a trap, and points toward ways to deal productively with conflict, sidestepping hostility to arrive at solutions.

Read the blog

Leave a comment

Filed under Marketing Minute

A strategy for success

“We like to advertise consistently in the same market. I need to get that repetitive marketing out there, because when you continually advertise, you get better results,” says Bill Roe, owner/broker-associate of Ocean Properties & Management in New Smyrna Beach, Fla.

Bill should know. This very successful business owner has been a Homes & Land client for more than 20 years. Home prices often top $1 million in his coastal town, and he finds many buyers by advertising regularly in the Orlando metropolitan area magazine. Bill also advertises with Homes & Land magazines in New Smyrna and Daytona.

“You’ve got to find a medium that is affordable and effective, and that’s what I’ve found with Homes & Land. I’m in there every issue.”

Leave a comment

Filed under Marketing Minute

We’ll Help You Win

Homes & Land does a lot to generate leads. We also help you win listings. No doubt there are times when you compete with three or four other good agents for a listing. HeartThese competing agents are going to share a marketing plan with their sellers.

They’ll talk about posting listings on the same websites — Zillow, Realtor.com, their company website. Here’s where Homes & Land gives you a competitive edge.

You’ll have listing flyers like the one at left to show sellers everything you’ll do for them. Imagine how impressed they will be to see that you’re making an investment in a complete marketing package that includes Homes & Land magazine, the digital magazine, direct mail, 20-plus websites, social media, texting, and a virtual tour.

And think how luxury sites like the WSJ, the NYT, the Robb Report, and duPont Registry can help you win high-end listings.

Will a marketing package like this help you with sellers?

You bet. And as we all know, the right listings attract the right buyers, which means more closings for you.

Leave a comment

Filed under Products & Services

Resolve To Be Remembered

WP Writing a List

People are eagerly seeking information on their local real estate market, trends and opportunities.

“54% are actively looking to buy and sell, with 34% wanting to learn more about the local real estate market.”*

10X-Goal-Graphic

According to Statistics Brain, people who make clear resolutions are 10 times more likely to attain their goals than people who don’t.

8-Seconds-Graphic

Why are these statistics and information so important? If you resolve to be remembered by those looking to buy and sell, you will need to be visible to them frequently.

Now  is the perfect time to try new ways to expand your reach and be remembered.

  • The average attention span of people has dwindled from 12 seconds in 2000 to 8 seconds in 2012  
  • About 7% of people also forget their own birthday

Are you ready to make a clear resolution to be remembered? Homes & Land offers multiple services to help you be remembered. Commit to using these easy to use tools throughout the year.

Website-Screenshot-Mailbox-Icon

Homes & Land advertisers benefit from a Personal Website at no additional charge. This is a great way for you to promote your inventory and link to other websites. Contact your local publisher to learn how you can benefit from an AdEssential website.

Advertising works when the right people see it. Targeted Mailings of Homes & Land magazine ensure that you and your listings are seen by people actively buying and selling real estate.


*2012 4th Quarter Homes & Land Readership Survey

Leave a comment

Filed under Industry Articles and Trends, setting goals

Find Your Greatest Strength – Here’s How

by Adrian Amos

Last week Homes & Land had our Annual Business Conference where we were fortunate enough to have New York Times Best Selling Author Stefan Swanepoel as our keynote speaker.

Stefan presented findings from his latest book “Surviving Your Serengeti: 7 Skills to Master Business & Life,” where he uses animals from the plains of Africa as metaphors for personality traits and survival skills we use every day.

Is your greatest strength creativity under pressure?

Adaptable people-skills?

Or fluid communication abilities?

A couple years ago Stefan noticed how different animals used similar traits to survive in their environment too.

All of us have a “primary animal” – or set of skills we rely on in our personal and business lives.

Mine is the Communicating Elephant. I’m a good listener and good communicator and I do rely heavily on my communication abilities as a writer, marketer, and friend.

At the conference, Stefan told this incredible story about the elephants he witnessed in Africa. They have several different sounds they make with their trunks to communicate with the herd, their children, and interestingly – in mourning when a pack member has died.

The elephants stomp on the ground, which can be heard for 10 miles or more, calling the rest of the pack to join them in a somber “song” marking the passing of one of the herd.

When you know your animal – and the animal for those closest to you – it can help you understand yourself and how you interact with others.

More importantly, it can help you better understand your bosses, co-workers, clients, friends & family members by knowing what their strengths are and how they relate to the world.

Stefan worked with psychologists to develop an online quiz to determine your primary animal. Take it here.

The story Stefan unfolds in his book is an incredible journey into the Serengeti in Africa, and into your own psyche. It’s definitely worth reading! Pick up a copy here.

And tell us what animal you are.

1 Comment

Filed under Interesting Takes