by Rob Wicker
If you are trying to convey an important message, capturing someone’s attention is vital, and that’s not easy to do. Americans have more media options than ever, and they like to use different media at the same time.
For example, a study by Deloitte reports that 75% of Americans multi-task while watching television; another study showed that 68% of Americans watch television or listen to the radio while they are online.
Magazines are an effective way to capture attention. Research released by the MPA reports that consumers pay close attention to magazines, and when looking at magazines they are less likely to mulit-task than they are with the Internet, television, and other media. If you want someone to pay attention to your message, try magazines.