June 2016 Marketing Minute

You’re making home sellers smile

As a real estate agent, you can understand your home sellers’ mindset. They’ve entrusted you with their most valuable asset, and now they’re waiting for something good to happen. And maybe they’re wondering, “Is my agent doing enough?” Homes & Land helps answer that question — “Yes.” When you advertise a property with Homes & Land, our Client Contact Program mails your sellers the magazine showing their home. It arrives in a poly bag with a cheerful yellow note.


“Our sellers love it. They love
to see their pictures in the magazine, they love the glossy print, and they especially love the at-home direct mail. When it goes out to the public and they receive their own copy of it, they’re excited about it.


The mailed magazine also comes with a “Powerhouse Marketing” flyer showing homeowners that the magazine is only one part of a larger marketing campaign that includes direct mail to potential buyers, extensive online exposure for listings on 20+ websites, social sharing and a Virtual Tour.

For more on the many benefits you and clients get when you advertise, click here

Lucky numbers for home prices

Realty team leader Robert McTague finds that while using nines might have been a good pricing strategy decades ago, the practice now may hurt a property’s odds of being found during an online search. His research shows, however, that there appear to be benefits to using prices featuring the numbers four or seven.

Read the article

What’s the secret to success?

Superstar agent Judie Crockett of Howard Hanna Real Estate recently told real estate sales coach Verl Workman that she will gladly share her listing presentation and pre- listing checklist with other agents for one simple reason: “I am happy to share everything because I have learned that people will copy everything except my hard work.” As Verl explains in RISMedia’s Real Estate magazine, what separates great agents from average agents “is not special knowledge or some secret sauce; it’s hard work and determination.”

Read the article

Improve your LinkedIn IQ

Marketing outfit Hubspot rounds up 22 LinkedIn “sins” and offers tips on how to avoid committing them in a recent post. Agents are well aware of the value of a good professional photo (covered in sins Nos. 1 and 2), but the rest of the list covers some less-known LinkedIn don’ts. Also on the topic of LinkedIn, an easy-to-scan infographic shares pointers on how to optimize your profile for “social selling.”

Read the “sin” blog

Find the infographic


How a man with $44,000 in income per month, no debt and a near-perfect credit score came to be denied a mortgage loan

Robb Report Home & Style’s Ultimate Home 2016 is a 14,000-square-foot “English manor house with contemporary appeal” and an 11-car underground garage

Make your workday more productive one small step at the time

“If you don’t like how things are, change it! You’re not a tree.”


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Homes & Land’s Marketing Minute

You’re getting noticed online

Looking for a way to rise above the Internet’s noise and clutter? You’ve got one. It’s called Homes & Land.

Your ad in the magazine comes with a package of features and benefits designed to increase your online exposure:

  • Extensive online syndication (click here to see the full list)
  • Luxury syndication for qualified listings to the Wall Street Journal, duPont Registry and other premium sites that target affluent consumers
  • A personal website to increase your visibility *
  • Featured Agent status on HomesAndLand.com, so you’re easy to find and contact
  • Virtual tours automatically created for any property with six or more photos
  • Social media tools to help spread the word about listings
  • Your ad in the Digital Magazine, which you can share with buyers and sellers

Selling words

Real estate portal Zillow set out to figure out which words move buyers by analyzing more than 60 search terms used in more than 2 million listings from January 2014 to March 2016. Terms such as “subway tile” and “Craftsman-style” were associated with higher prices and faster sales, and “quartz” beats “granite” in the ranked keyword list.

Read the article

Put your best Facebook forward

Sheila Sundberg, founder of real-estate marketing service GrammarPros, offers guidance on avoiding the mistakes that will “kill your Facebook page.” First and foremost, don’t use your personal page for business — FB reserves the right to shut down your page in that circumstance. On the plus side, creating a business page is easy and comes with practical benefits.

Read the article

Homes & Land Magazine works! I just took out a full-page ad in Homes & Land Magazine, which hasn’t even gone to print yet. This morning before I headed out on a listing appointment, I e-mailed [the sales associate] to see if the proof was ready so I could take that along to show the sellers. Within a couple minutes she had the proof sent to me. I took that along with my other listing tools. This ad proof put the sellers over the top. They selected me over a handful of other agents. Thank you Homes & Land Magazine! You captured my brand, and my business!”

— COLLEEN PAULSON, Tierra Antigua Realty


From the Pat-Yourself-on-the-Back Department: “How the real estate industry is crushing content marketing”

A national brokerage reaches out to young customers with emoji-based buyer and seller guides

“It’s not how far you fall, but how high you bounce that counts.”

— ZIG ZIGLAR, salesman and author

* If you have a digital “business card” but no personal website through Homes & Land, contact your Publisher to have your account upgraded.

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Make sure they don’t forget you

“It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you.”


— PATRICIA FRIPP, motivational speaker and
sales presentation trainer

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Good schools are the best, a hospital isn’t great, and city skylines top beach views — what features make listings sell the fastest?

Give the first-time buyer who’s a babe in the financial wilderness a little help with the Consumer Financial Protection Bureau’s Home Loan Toolkit, an easy-to- understand 28-page guide

Sometimes a down payment requires creative thinking

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Making marketing efforts a “cinch”

“Our monthly ad is a great way to showcase our listings for sellers, and they could not be more pleased with the end result! Thank you for making our jobs and marketing efforts a cinch. Your customer service has truly been unparalleled to that of other advertising we have done in the past. We look forward to a long, prosperous partnership for years to come.”


— Homes & Land advertisers
Realty Executives Tucson Elite

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