Homes & Land’s Marketing Minute

You’re getting noticed online

Looking for a way to rise above the Internet’s noise and clutter? You’ve got one. It’s called Homes & Land.

Your ad in the magazine comes with a package of features and benefits designed to increase your online exposure:

  • Extensive online syndication (click here to see the full list)
  • Luxury syndication for qualified listings to the Wall Street Journal, duPont Registry and other premium sites that target affluent consumers
  • A personal website to increase your visibility *
  • Featured Agent status on HomesAndLand.com, so you’re easy to find and contact
  • Virtual tours automatically created for any property with six or more photos
  • Social media tools to help spread the word about listings
  • Your ad in the Digital Magazine, which you can share with buyers and sellers

Selling words

Real estate portal Zillow set out to figure out which words move buyers by analyzing more than 60 search terms used in more than 2 million listings from January 2014 to March 2016. Terms such as “subway tile” and “Craftsman-style” were associated with higher prices and faster sales, and “quartz” beats “granite” in the ranked keyword list.

Read the article


Put your best Facebook forward

Sheila Sundberg, founder of real-estate marketing service GrammarPros, offers guidance on avoiding the mistakes that will “kill your Facebook page.” First and foremost, don’t use your personal page for business — FB reserves the right to shut down your page in that circumstance. On the plus side, creating a business page is easy and comes with practical benefits.

Read the article

Homes & Land Magazine works! I just took out a full-page ad in Homes & Land Magazine, which hasn’t even gone to print yet. This morning before I headed out on a listing appointment, I e-mailed [the sales associate] to see if the proof was ready so I could take that along to show the sellers. Within a couple minutes she had the proof sent to me. I took that along with my other listing tools. This ad proof put the sellers over the top. They selected me over a handful of other agents. Thank you Homes & Land Magazine! You captured my brand, and my business!”

— COLLEEN PAULSON, Tierra Antigua Realty

QUICK LINKS

From the Pat-Yourself-on-the-Back Department: “How the real estate industry is crushing content marketing”

A national brokerage reaches out to young customers with emoji-based buyer and seller guides

“It’s not how far you fall, but how high you bounce that counts.”

— ZIG ZIGLAR, salesman and author


* If you have a digital “business card” but no personal website through Homes & Land, contact your Publisher to have your account upgraded.

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Make sure they don’t forget you

“It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you.”

 

— PATRICIA FRIPP, motivational speaker and
sales presentation trainer

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QUICK LINKS

Good schools are the best, a hospital isn’t great, and city skylines top beach views — what features make listings sell the fastest?

Give the first-time buyer who’s a babe in the financial wilderness a little help with the Consumer Financial Protection Bureau’s Home Loan Toolkit, an easy-to- understand 28-page guide

Sometimes a down payment requires creative thinking

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Making marketing efforts a “cinch”

“Our monthly ad is a great way to showcase our listings for sellers, and they could not be more pleased with the end result! Thank you for making our jobs and marketing efforts a cinch. Your customer service has truly been unparalleled to that of other advertising we have done in the past. We look forward to a long, prosperous partnership for years to come.”

 

— Homes & Land advertisers
DON EUGENE & ASHLEY KIMBERLIN,
Realty Executives Tucson Elite

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In search of the perfect headshot

Follow broker Preston Zeller on his quest to find a portrait of himself that gives online viewers a good impression in the 40 milliseconds it generally takes people to judge the “face of your brand.” Preston turned to the photo-testing platform Photofeeler to have his headshots evaluated by viewers, and shares his photos and how each rated for competence, likability and influence. He also offers a helpful rundown on the “10 components to a successful headshot.”

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