January 2018 Marketing Minute

3 Ways To Make The Most Out Of Every Listing

A listing is a listing. But what if you could get more out of it than you originally had thought? The good news is that you can. With 12% of all current homeowners projected to move in the next year, building relationships and networking becomes one of your most important narratives. Here are three ways to ensure that you’re getting the most leads out of your listings.

6 Housing Predictions for 2018 From The Experts

Leave it to industry leaders to know best about what’s going on in the real estate world. There’s always good and bad when it comes to housing, as seen with these six housing predictions from the experts. It’s exciting to see that the millennial demand for housing will keep growing, but there’s also the issue of not enough inventory that will take a toll on 2018 real estate. See these predictions and more by reading the article above.

Tips For A Successful Real Estate Photo Shoot

It’s imperative to have high quality photographs of your listings. From making sure to turn on all the lights, to ensuring that all of the clutter is hidden from a room, there are numberous ways to significantly increase the quality of your real estate photography. Check out these tips so that you can get started today.

What Does The New Tax Law Mean for Homeowners and Real Estate Professionals?

If you’ve been keeping up with the news at all, you’re probably aware that new tax laws have been signed into place as of recently. The good news? The final legislation will benefit homeowners, homebuyers, real estate investors, and even Realtors®. From tax rate reductions to mortgage interest deductions, read this article for a full breakdown on how the tax cuts and Jobs Act will affect your business this coming year.

2018 Social Media Trends

A new year gives you the chance to improve in an area where you might be lacking. For many, social media is an important part of any business that will continue to drive sales, increase brand awareness, and change the way that we consume media in today’s society. Make sure you’re aware of these best practices and trends for the upcoming year so that you can stay ahead of the curve with your business.

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Pro Tips For Decorating With Ultra Violet — Pantone’s 2018 Color of the Year

15 Garden Trends To Watch for in 2018

How To Choose a Real Estate Company To Work For

“The key to success is action, and the essential in action is perseverance.”

—SUN YAT-SEN,
Chinese philosopher

 

HOMES & LAND | JANUARY 2018

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December 2017 Marketing Minute

These Are The Top Cities to Buy and Sell Homes In 2018

It’s no secret that limited home inventory has resulted in overall increased home values and prices throughout the duration of 2017. However, it wouldn’t be fair to say that all markets are the same. Strong job markets and desirable living conditions can greatly affect a certain market, while other home prices might suffer with less labor and available inventory. Check out these buyers and sellers markets to get an idea of what the 2018 state of real estate might look like.

Real Estate Trends of 2018

Supply is expected to catch up with demand. Southern homes will be where the money’s at. And finally, millennials could make up 43 percent of all of the homebuyers expected to take out a mortgage in 2018. Aside from these several things, what else is dominating the real estate trends of 2018? Read this article to be prepared for the new year and what’s to come in the housing industry.

5 Lead Generation Strategies That Actually Work

Real estate agents spend a lot of time looking for clients who might be looking to buy or sell a home. But how much of that time ends up getting wasted on strategies that have a low return on investment? Whether you’re trying out Facebook Ads for the first time or making sure to properly follow up with clients, there are ways to significantly increase your business. Here are 5 ways to get more leads that actually work.

How Much is Too Much to Spend on a Home?

Sometimes, it’s easy to get caught up in the dream of buying a huge home. For some, that’s the American Dream. But how much home can you actually afford? Start by thinking about the must-haves you’re searching for in your next home, and establish a target price point. From there, there are several other ways to ensure that you don’t break the bank on your next home purchase. This article will give you some helpful tips on staying within your means.

10 Tips for Holiday Travel

Are you heading out of town for the holiday season? Or maybe, you have guests flying in for a week. Regardless, the stress of holiday travel is real. Instead of waiting until the last minute, plan out everything this year. These 10 tips will give you some insight as to when you should avoid the highways and how to find the best deals.

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Designer Tips to Liven Your Holiday Decor

How to Cut Down Your Heating Bills This Winter

Questions to Ask a Stager Before Hiring

“If we’re growing, We’re always going to be out of our comfort zone.”

— JOHN C. MAXWELL,
Author and public speakerr

 

HOMES & LAND | DECEMBER 2017

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November 2017 Marketing Minute

19 Essential Tools for 10x Real Estate Marketing

Getting real estate leads is already hard enough as it is. But what about prospecting for real estate leads? It’s probably something that you don’t spend a lot of time or effort on, but should be doing. Check out these 19 out-of-the-box solutions that will get your creative juices flowing in order to attract the right customers.

5 Tips for Making the Most of Your Cold Calls

Cold calling. Those two words are usually viewed with a negative connotation. But what if they didn’t have to be? From dropping the canned script to foregoing an attempt to close on the phone, there are several ways that you can take advantage of cold calls in order to try and establish a relationship with a client. Here are the five things you need to do.

The Politics of Print and Why We Need It

In order to reach a specific niche-market, the power of print becomes important. While the magazine relies on the power of other marketing tools formed around it, it nonetheless serves as an extremely valuable tool that still keeps the attention of those who might be in the home buying market. See this opinion article filled with statistics and facts to make a case for why print is in fact, not dead.

The 3 W’s of Real Estate Branding

WIFM. In case you’ve never heard of that acronym, it stands for What’s In It For Me. Along with this, there are two other things that you need to be asking as an agent in order to brand yourself in an ever-growing, competitive field. In order to create success as an agent, your personal brand is one of the most important aspects. Check out the three W’s that you can start implementing today.

How To Reduce the Stress of Thanksgiving

Inlaws. No room in the oven. Grandma’s cat fighting with the dog. Thanksgiving can be a stressful time of the year. With less than a week left until the holiday, it’s easy to see just how quickly one can get stressed. There are in fact several things that you can do to make this time of year a smooth one. Use these tips to reduce the chance of getting worked up on November 23.

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Luxury Market is Booming, Thanks to Celebrities

Home Appraisals Better Match Owner’s Perceptions

A Little Prep Goes A Long Way When Selling a Home

“Never mind what others do; do better than yourself, beat your own record from day to day, and you are a success.”

— WILLIAM J.H. BOETCKER,
American religious leader and influential public speaker

 

HOMES & LAND | NOVEMBER 2017

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October 2017 Marketing Minute

3 Essential Tools for 10x Real Estate Marketing

How does a real estate marketing plan that’s 10x better than what you’re doing now sound? In order to stand out from the crowd in today’s technologically-saturated world, an efficient marketing plan is needed to keep business booming. Here are the three essential tools that you need to be utilizing.

The Inman Files: Blow Up Upstream

In case you haven’t heard, Upstream is a multi-million dollar project that has MLSs questioning on whether or not they are willing to buy in to the project. The yet-to-be launched platform ultimately functions as a middleman between brokers and the receivers of their data, including MLSs and vendors. Read this opinion on why we should “Blow Up Upstream” from the Inman Files.

Why Generational Preferences Need To Be Used In Your Marketing Strategy

Do you like face-to-face conversations? Or do you prefer an email conversation? Or maybe, you’d rather do all interacting from your smartphone. In today’s real estate industry, everyone from baby boomers to millenials are in the mix for purchasing a home. Because of this, it’s important to use different types of marketing strategies to hit all of the generations who might be looking. This article gives examples of marketing done well that targets all generational preferences.

What To Expect When It’s Time To Get Your Home Inspected

For the most part, getting your home inspected after a bid is accepted is a pretty straight-forward process. With that being said, buyers often have some lingering questions such as, “How do I find a reliable home inspector?” or “What does my home inspection cover?” For the ins and outs of home inspections and what to expect, check out this article.

10 Ways To Build Your Personal Brand on Social Media

In order to keep people engaged on social media, your potential customers want to know that there’s a human on the other side of the screen. Instead of only posting about your business, make sure to leverage real connections at the same time. Here are 10 ways to build your personal brand in order to take your real estate business to the next level through social media.

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The Demographics of Realtors®, 2017 Edition

30 Years After Black Monday and The Housing Crash, A Look at Its Effects on Real Estate

The Cyber Security Threat and Measures You Should Take

“To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.”

— DOUGLAS ADAMS,
Author

 

HOMES & LAND | OCTOBER 2017

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September 2017 Marketing Minute

5 Stats on How Print Magazines Are Growing in 2017

Did you know that 226 NEW print magazines were launched in 2016? In a world of overwhelming email marketing campaigns, social media ads, and an enormous scope of digital offerings – it’s easy to wonder the age old question of whether or not print is dead. According to research, the opposite is true. You can’t deny statistics. Check out these five facts on how print magazines are actually growing.

15 Crazy Real Estate Myths Your Clients Probably Believe

The six percent commission rule. The idea that a home can only either pass or fail an inspection. And finally, the idea that weekends bring out the most serious buyers. You might not realize it, but some customers believe outdated real estate myths that have been passed down the grapevine. Make sure that they are receiving accurate facts in order in order to reflect a positive experience on both ends. See all 15 myths that your clients probably think are true.

Mortgage Demand Is About to Boom, But Not Without Fraud Risks

Did you know that CoreLogic predicits that purchase mortgage applications will make up 75 percent of all applications by 2018? While this is seen to be a good thing, along comes the risk of fraud. In order to ensure a smooth mortgage transaction, read about these three mortgage fraud indicators that are on the rise so that you and your clients don’t have to run into any hiccups.

Staying a Step Ahead Of The Bad Guys

September is recognized as Realtor Safety Month by the National Association of Realtors, which means that personal safety tops the list. Whether you require that a potential client provides ID before a showing, or even a preapproval from a lender to prove serious interest beforehand – it’s important to stay on your toes as an agent. Here are several tips that will help you to stay safe on the job.

9 Tech Tools Any Real Estate Business Should Add To Its Arsenal

According to NAR, 27% of agents and 21% of brokers spent between $501 and $2,000 on technology in the last 12 months. The nine tools discussed in this article can assist in helping to better run a business, as well as cut out some of the unnecessary steps that waste time when undergoing day-to-day tasks as a broker or agent.

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Millennials Are Prolonging Home Buying Because of College Debt

Here’s The Salary You Need To Afford a Home in 22 U.S. Cities

What’s Rude To Ask During An Open House?

“Strength doesn’t come from what you can do. It comes from overcoming the things you once thought you couldn’t.”

—RIKKI ROGERS,
Author

 

HOMES & LAND | SEPTEMBER 2017

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