Category Archives: Products & Services

We’ll Help You Win

Homes & Land does a lot to generate leads. We also help you win listings. No doubt there are times when you compete with three or four other good agents for a listing. HeartThese competing agents are going to share a marketing plan with their sellers.

They’ll talk about posting listings on the same websites — Zillow, Realtor.com, their company website. Here’s where Homes & Land gives you a competitive edge.

You’ll have listing flyers like the one at left to show sellers everything you’ll do for them. Imagine how impressed they will be to see that you’re making an investment in a complete marketing package that includes Homes & Land magazine, the digital magazine, direct mail, 20-plus websites, social media, texting, and a virtual tour.

And think how luxury sites like the WSJ, the NYT, the Robb Report, and duPont Registry can help you win high-end listings.

Will a marketing package like this help you with sellers?

You bet. And as we all know, the right listings attract the right buyers, which means more closings for you.

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Mobile-ready Digital Magazine innovates home search

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Evolving media has brought the newsstand of the past to the palm of your hand. Publications all over the world have advanced to the point where readers have a variety of formats from which to choose. In other words, when they settle in to peruse the pages of their favorite magazines, buyers and sellers have options. In no other real estate media is this level of convenience more readily available than with Homes & Land Magazine, which recently launched a new mobile-ready Digital Magazine to complement the printed product.

Seizing the opportunity

A study by Kantar Media outlines how digital magazine advertising is shaping the current media landscape.

“Without question, the tablet PC is an enormous opportunity for magazine publishers and advertisers. In 2014, device usage is projected to reach 44 percent of the U.S. population, or 138 million people. Users currently spend an average of 156 minutes per day with their tablets, almost a 40 percent increase in just two years.”

Thanks to the growing prominence of tablets, magazines have been fitted with a new layer of functionality. The technology behind Homes & Land’s Digital Magazine places it among the most innovative publications with tablet advertising, based on Kantar Media’s findings, which note that “fewer than five percent of tablet ads take advantage of the technology’s interactive features.”

Homes & Land Digital Magazine

With a Digital Magazine from Homes & Land, more information about a listing appears with one touch, giving the buyer access to Virtual Tours, more photos and a real estate agent’s contact information. Additionally, an agent’s offerings are all on display in their chosen layout, complete with branding, slogans and marketing messages. For the agent, it constitutes a total package that’s in a class all its own.

In turn, buyers and sellers viewing the Digital Magazine are afforded the opportunity to browse at their own pace, with the option to narrow the search to listings of a certain price range or number of rooms. Sharing and subscription capabilities also enhance the overall consumer experience.

Bells, whistles and beautiful performance

Designed for buyers and sellers to easily browse, subscribe and connect with agents from their laptop, smartphone or tablet, Homes & Land’s Digital Magazine is well equipped to improve the home search process.

  • Digital Magazines are available any time, any place — complete regional, national and international reach
  • Increased exposure for real estate agents — links take consumers directly to specific pages within the Digital Magazine
  • With a touch, listings prompt viewers with contact information, larger photos, or Virtual Tours
  • Consumers can subscribe to Digital Magazines right from their devices, or share them on social media
  • For added value and convenience, a printed magazine can be ordered directly from the Digital Magazine
  • Compatibility with the myriad list of mobile brands — Android, iPhone, iPad, etc. — assures top-notch performance on any device

The Digital Magazine and all of its useful features, including email subscriptions and the option to order a printed magazine, are available to consumers free of charge.

Ready to experience it for yourself? View your local Homes & Land Digital Magazine by visiting HomesAndLand.com/Magazine-Directory. Want to take advantage of this integrated marketing opportunity for real estate agents? Contact your local Homes & Land publisher to get started.


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Homes & Land Affiliates, LLC, is the most trusted, integrated multimedia real estate brand in North America. A leading resource for local real estate information, HomesAndLand.com welcomes millions of unique visitors every month. Headquartered in Tallahassee, Florida, with magazines across the United States and Canada, Homes & Land has been serving real estate professionals, homebuyers and home sellers since 1973. In addition to Homes & Land Magazine, the company publishes Home Guide, Rental Guide, and Estates & Homes magazines.

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Boost your digital marketing with Homes & Land

The significance of a solid social media strategy should be hitting home for real estate agents looking to grow their business.

In real estate, where referrals make a big difference to the bottom line, online social networks impact your potential for connecting with buyers and sellers.

A major finding from the 2013 Social Media Marketing Industry Report sums up the importance of your online social presence: “Increased exposure is the top benefit of social media marketing: A significant 89% of marketers stated that increased exposure was the number-one benefit of social media marketing.”

The significance of a solid social media strategy should be hitting home for real estate agents looking to grow their business.

When it comes to implementation, the mechanics don’t have to be burdensome to your daily grind. A partnership with Homes & Land comes with plenty of built-in benefits, including an all-in-one Dashboard for sharing your listings to social networks, the just-released, invaluable Craigslist Posting Wizard for online classifieds, and scores of options for syndicating listings to your choice of nationally known real estate websites.

In regard to the online social sphere, the Homes & Land Dashboard has direct-line interfaces with some of the biggest players in the game, like Facebook, Twitter and YouTube — all potential referral resources. Take strides toward reaching new prospects with the following tips.

Facebook

Create specific lists of friends to make your postings more targeted. For example, after clicking on the “Friend” button on the left side of the home page, click “Create List” and make a list for your prospects, a list for your past clients and a list for fellow Realtors. Read more about Facebook lists in this instructional post from Inman News.

Twitter

Use hashtags more effectively. One way that little tic-tac-toe pound sign can help extend the reach of your tweets is by using a hashtag with the cities where your listings are located. Tweets sent from the Homes & Land Dashboard do this — #YourCity — automatically. That hashtag will help align your listings with tweets that are already focused on that area.

YouTube

After Homes & Land automatically creates an EZ Tour Video for your listing, post it to YouTube from your custom Dashboard. Go one step further and add annotations with extra information about the house or the rooms, offering viewers a few useful details they weren’t expecting.

Having looked at some tips for the most prominent social media outlets, it’s worth taking a quick tour of some sites that seem like outliers in comparison. You may not have accounts on the following platforms, but the up-and-coming millennial demographic are likely to be users.

Instagram

According to TechCrunch, Instagram is the fastest-growing social site globally. Designed for use on smartphones, Instagram has several photo filters that can easily add contrast or a soft glow to listing photos.

Pinterest

The Internet’s bulletin board, Pinterest is popular as a means for cataloging photos of dream homes, gardening projects and decorating ideas, often with an emphasis on DIY and crafts. In fact, it’s the next feature soon to be added to the Homes & Land Dashboard.

Vine

The video sharing site Vine helps you create six-second looping videos that can be shared quickly and easily — perfect for capturing a panorama of a home’s backyard or interior.

Tumblr

Investing time to blog can seem like a daunting task, but with Tumblr, blogging can be quick and easy. Its layout features ample space for photos and text, as well as a “Queue” feature that allows posts to be scheduled over time.

Google+

Live video “Hangouts” on Google+ could come in handy, especially for long-distance conversations that would benefit from having a maximum of 10 participants meet face-to-face.

Demonstrate your digital marketing prowess by keeping an eye on social media trends. By taking advantage of real estate marketing tools from Homes & Land, you’ll find plenty of extra time for networking. “Friend” or “follow” your local Homes & Land publisher on social media — then contact them to learn all the different ways an integrated marketing strategy helps you connect with more buyers and sellers.
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Homes & Land Affiliates, LLC, is the most trusted, integrated multimedia real estate brand in North America. A leading local resource for real estate information, HomesAndLand.com welcomes millions of unique visitors every month. Headquartered in Tallahassee, Florida, with magazines across the United States and Canada, Homes & Land has been serving real estate professionals, homebuyers and home sellers since 1973. In addition to Homes & Land Magazine, the company publishes Home Guide, Rental Guide, and Estates & Homes magazines.

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“Responsive Web Design” And Why It Matters In Real Estate

What is your customer’s real estate search experience like? Do you find viewing websites on a smartphone or tablet frustrating? If you are scrolling or panning side to side to see the whole page, your customers are as well. That’s because most websites are behind the curve when it comes to functioning on smartphones and tablets. It requires a design change that until recently wasn’t available. For the real estate agent, a website with responsive web design meets the needs of a growing mobile audience – and increases visibility.

2013 has been declared the year of Responsive Web Design (RWD) by technology news sources like Mashable.com. Meaning, more and more websites will be implementing this design to adjust to the many devices used today. The increasing use of mobile web access demands it.

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Mobile browsing is fast outpacing desktop browsing. At the same time, more than 80% of people are disappointed with their mobile browsing experience and would use their smartphones more if it improved (source: smashingmagazine.com). How a real estate site behaves on a mobile device is crucial to how much viewers use it – and that affects the likelihood of them contacting you.

As an agent, it benefits you if buyers and sellers have an enjoyable and satisfying web search experience that is smooth and complete. A website that isn’t mobile friendly risks losing traffic and ultimately business. Statistics prove it. 91% of people in the U.S. have their mobile device within reach all day, every day. 70% of mobile searches result in action within 1 hour (Source: Mobile Marketing Association). Think about that for a second. Are you benefitting from these on-the-go action takers?

How it Works

The content on a PC screen hasn’t transferred very well to a smartphone or tablet until now. Responsive Web Design, a term only recently coined in 2010, means that no matter what device you are using, smartphone, tablet, or desktop, the image adjusts according to the screen size of the device it’s being viewed on. Your clients need and expect full functionality on their mobile device just as they would get on a desktop. Responsive web design allows for that and enables easy reading and navigating.

Digital Engagement Leads to You Responsive Design Smartphone Tablet

To view a good example of a real estate search site with responsive design, take a look at HomesAndLand.com. Homes & Land is a leader in technologysolutions that support its advertisers. The recently completed makeover of the website improves both the desktop and mobile user experience. With faster page load times and easier navigation, buyers can quickly and easily search and view real estate listings and have the same experience whether they’re on a desktop, tablet or smartphone. Larger property photos easily display on both smartphones and tablets, encouraging the viewer to stay engaged. That translates to them being on the site longer because it delivers what they need and want. Agents gain greater exposure as a result. If prospects can find you easily while they are mobile, that’s a good thing.

In a survey conducted in late 2012, 63% of Homes & Land’s readers indicated they are likely to drive by a listing after seeing it in the magazine. 72% also said they would then find that same property online. Many buyers out for a Sunday drive, looking at houses or open houses, now have full website functionality on their mobile device thanks to HomesAndLand.com’s use of RWD.

People use mobile devices for both work and play. So, by all means, if play means looking at houses on their tablet, who are we to stop them or frustrate them with a poor viewing experience? For serious house hunters, responsive web design means getting what they want when they need it. Real estate sites with responsive design provide a satisfying experience for buyers and sellers, which can mean more leads for you. Perhaps you’ll be getting more requests for a showing while they are sitting in front of your listing.

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Share Your Listings on Your Facebook Business Page – Instantly

You may already know that Homes & Land makes it easy to market listings using social media. With a few clicks advertisers can share listings on Facebook and Twitter that automatically include the property photo and description, or post EZ Tours on YouTube.

We also give you a choice as to where and how to display your listings within your Facebook account. You can post listings individually on your Profile page, or include all your inventory on a dedicated “My Listings” tab on your Business Page.

Now you have a third option. From the same “Social Syndication” section of the Homes & Land Control Panel, advertisers can choose to post select listings on their Business Page wall. This way your new listings are shared with everyone who “likes” your page – instantly.

Here’s How

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