Category Archives: Marketing Minute

June 2017 Marketing Minute

Existing home sales hit 5.62 million units in May, vs. expectations of 5.57 million

The May home sales numbers are in from NAR, beating economists’ estimates. The median house price rose to an all-time high, namely due to a shortage of homes on the market relative to demand nationwide. Read the full story here.

Boost Your Real Estate Business with the Three “C’s” of Marketing

If you have ever taken a marketing course, you’ve likely heard of the four “P’s” of marketing (product, price, promotion and place), but one marketing agency offers up the 3 “C’s.” Our team here at Homes & Land agrees with their approach of focusing on Consistency, Creativity and Commitment when building out your marketing program. Get their perspective here.

Who’s Powering the Housing Market? Surprise! It’s Millennials!

Much of the news coverage about buying habits of Millennials has focused on their inability and/or unwillingness to purchase a home vs. rent. However, it may come as a surprise that they are actually the largest group of homebuyers in the US! It’s part of the reason why our team continues to invest in new technologies ? like text codes ? to engage what is now the largest group of homebuyers for the fourth straight year. Read the entire article from NBC here.

Creating the Ultimate Buyer Experience

Creating memorable buying experiences can often be the difference in obtaining a one-time customer, or a lifelong customer who also refers their friends and family to you. These tips provide a good refresher on how to ensure your buyers are wowed by their experience with you. Check out the full article here.

How to Perfect Your Pre-Listing Presentation

Winning listings often comes down to first impressions. The real estate consultant in this article provides an interesting perspective on how to maximize your chances when vying for a new listing. He recommends a strong listing presentation, coupled with getting it in front of as many sellers as possible. Read all of the recommendations here.

QUICK LINKS

Boomers Look To Real Estate To Afford Retirement

These are the fastest-growing cities in the U.S.

Big drop in mortgage rates juices refinances, but doesn’t seduce buyers

“As marketing converges with customer service and sales, marketing today is more about helping and less about hypinge.”

—JOEL BOOK,
Principal – Marketing Research & Education Group, ExactTarget

 

HOMES & LAND | JUNE 2017

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January 2017 Marketing Minute

15 Ideas for Anchoring Your Marketing Approach around Customer Behaviors

When it comes to the home buying journey, it is up to consumers to decide where to research, how to buy, when to purchase, and where to buy. These hyper-informed home shoppers also have high expectations, so it’s especially important that you take the right steps to position yourself for success.

A recent white paper by IBM Marketing Cloud® advises real estate professionals, “Focus on understanding customers contextually and delivering a personalized experience, and you’ll be likely to meet – and exceed – the lofty expectations of today’s buyers.”

Here are 15 strategies and tactics you can leverage throughout the buyer journey “to better connect relevant customer data, personalize engagement and move to a more customer-centric approach.”

Read the full article

Amplify Your Marketing Strategy

Are you ready to kick start your marketing and get in complete sync with your customers and prospects? Homes & Land offers the perfect solution with a fully integrated marketing package that has been thoughtfully designed to help real estate professionals achieve 4 key objectives:

  1. Generate Leads
  2. Win Listings
  3. Impress Sellers
  4. Build Your Personal Brand

Learn more about advertising with Homes & Land

Leadership from a Millennial’s Perspective

When it comes to leading a team of millennials, there need to be certain tactics in place that will help them reach their fullest potential. In a recent Forbes article, guest writer Mikhail Hutton discusses 5 lessons that he learned from leading his own team of millennials.

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5 Ways to Humanize the Home Buying Experience

During the emotional process of buying a home, it’s crucial for REALTORS® to focus on the client, rather than the transaction. As explained in an Inman article by contributor Jackson Cooper, “Prospective homeowners want to know what’s in the deal for them and their family.” Cooper goes on to review five ideas for staying focused on your client’s needs, including their unique price range, down payment abilities and family needs.

Read the full post

10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. In an article featured in Entrepreneur Magazine, marketing expert Susan Gunelius discusses 10 rules that industry professionals should follow to ensure social media success.

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QUICK LINKS

6 Characteristics of an Innovative Leader

A Monthly Checklist to Keep Your Blog Fresh

7 Tips for Effective Email Marketing

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”

—STEVE JOBS,
American businessman, inventor, and industrial designer

 

HOMES & LAND | JANUARY 2017

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December 2016 Marketing Minute

Is your business ready for 2017?

The new year is right around the corner, which means it’s time to rev up your real estate business! What does 2017 look like in regards to mortgage rates, home values, and inventory? Real estate experts weigh in.

magAccording to recent forecasts from the National Association of REALTORS®, the Mortgage Bankers’ Association, Freddie Mac and Fannie Mae, we can expect a big influx of home sales in 2017.

“NAR is predicting existing-home sales to reach 6 million in 2017, higher than its 5.8 million forecast for this year,” a recent article reports, “MBA is predicting home sales to eclipse 6.5 million next year, which Fannie Mae and Freddie Mac are both predicting 6.2 million.

Read the full article

A marketing plan for the new year

With a prosperous real estate year ahead, it’s time to get your marketing strategies in order. When you place an advertisement in Homes & Land magazine, you’ll also receive a package of features and benefits designed to increase your online exposure!

  • Extensive online syndication (click here to see the full list)
  • Luxury syndication for qualified listings to the Wall Street Journal, duPont Registry and other premium sites that target affluent consumers
  • A personal website to increase your visibility*
  • Featured Agent status on HomesAndLand.com, so you’re easy to find and contact
  • Virtual tours automatically created for any property with six or more photos
  • Social media tools to help spread the word about listings Your ad in the Digital Magazine, which you can share with buyers and sellers

Learn more about advertising in Homes & Land Magazine

* If you have a digital “business card” but no personal website through Homes & Land, contact your Publisher to have your account upgraded.

How to create a warm, inviting winter listing

When it comes to selling a home during the winter season, staging is crucial. A recent article in REALTOR® Magazine sheds some light on the most important home staging elements to utilize during an open house. In this post, you’ll learn everything you need to know about curb appeal, suitable holiday decor, incorporating color, and creating warmth with lighting.

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10 creative exercises that are better than brainstorming

Conducting brainstorming sessions with your colleagues is a great way to come up with new ideas, but you’re only scratching the surface. Try these ten exercises to supercharge your creativity and innovation!

Read the full post

Smart home features that consumers want (but don’t ask for)

Although 82 percent of consumers don’t ask their agents about smart home devices, they’re still interested, as revealed in a recent study conducted at The National Association of REALTORS® and Center for REALTOR® Technology Labs. “The most important smart home tools are smart locks, lights and thermostats,” the study reports. Home shoppers are interested in using smart technology “to increase safety and privacy while reducing costs and energy usage.”

Read more

QUICK LINKS

8 online marketing tips for the holidays

3 tactics every small business can implement today

The importance of authenticity in social media

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.”

—ALBERT SCHWEITZER,
FRENCH-GERMAN PHILOSOPHER

 

HOMES & LAND | DECEMBER 2016

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July 2016 Marketing Minute

You have luxury covered

If you do business in the luxury market, count Homes & Land as your not-so-secret weapon. We give you a competitive edge.

With Homes & Land, you can offer an unbeatable marketing package for luxury homes that combines the prestige of print with the power of premium online display.

Homeowners like hearing that their luxury listing will appear on the top websites catering to well-heeled buyers here and abroad.

To tour the sites, click on the links below. Qualified* Homes & Land listings go to:

And luxury loves print. “Magazines rank as the No. 1 platform for advertisers to engage with affluent consumers,” according to the Shullman Research Center.

Contact your Homes & Land Publisher to learn more about our luxury program and direct mail distribution to qualified potential buyers.

An interest rate reality check

As the Fed moves to raise interest rates this year, here’s a question from Bernice Ross of realestatecoach.com to test your knowledge of how rates work in real life: “Your first time buyers are purchasing a home and will be obtaining a $200,000 mortgage. If interest rates increase from 4 to 5 percent over the next year, how much more would your first-time buyers pay in additional interest over the life of a 30-year fixed rate loan?” About $11,000, or maybe around $20K? Nope. One interest point added to that loan’s rate adds $42,772 to the cost of paying off it off over term.

One minute to improved fitness

This sounds too good to be true, but research says it isn’t: Exercising a minute a day can be enough to get you into better shape. That minute must be an all-out, intense effort, but the magic number appears to be one.

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Take a break!

Well-known real estate coach Brian Buffini says your brain needs a break, and scheduling breaks is an important to getting the most from your workday. We’re simply not wired to concentrate in hours-long stretches. Try instead to work in focused blocks, taking a few minutes away from the task at hand every 60 to 90 minutes.

Read Brian Buffini’s productivity “hacks”

“ADVICE TO REALTORS: You cannot afford to NOT advertise in H&L. The added exposure your listing will receive might be the difference between an expired listing or a sale. ADVICE TO SELLERS: Realtors who advertise in Homes & Land are differentiated and probably have the ability to market your property properly. When interviewing Realtors ask to see a copy of their marketing plan. Commission is substantial, so it is essential to know what the Realtor will do for you.

— JOHN SIMMONS, CO-FOUNDER/BROKER,

C3 REAL ESTATE SOLUTIONS

QUICK LINKS

Send an email that gets answered: 23 alternatives to “just checking in”

Even savvy communicators sometimes make these body language mistakes

Cara Ameer of Coldwell Banker speaks frankly to homeowners about the factors that can keep a home from selling

Getting enough sleep is so crucial to performance that you might consider setting an alarm for bedtime

“Try to be a rainbow in someone’s cloud.”

— MAYA ANGELOU,

AWARD-WINNING AUTHOR AND POET

* Properties must meet price thresholds to be listed on premium websites. Those thresholds are determined by each website. Listings priced at $500K or more appear on Europe.WSJ.com, Asia.WSJ.com and India.WSJ.com; listings priced at $1 million or more appear on all of the above, plus Mansion Global’s English, Chinese and Spanish websites.
 

HOMES & LAND | JULY 2016

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June 2016 Marketing Minute

You’re making home sellers smile

As a real estate agent, you can understand your home sellers’ mindset. They’ve entrusted you with their most valuable asset, and now they’re waiting for something good to happen. And maybe they’re wondering, “Is my agent doing enough?” Homes & Land helps answer that question — “Yes.” When you advertise a property with Homes & Land, our Client Contact Program mails your sellers the magazine showing their home. It arrives in a poly bag with a cheerful yellow note.

Note

“Our sellers love it. They love
to see their pictures in the magazine, they love the glossy print, and they especially love the at-home direct mail. When it goes out to the public and they receive their own copy of it, they’re excited about it.

— JESSICA GRIFFETH, RE/MAX ROUGE RIVER REALTY

The mailed magazine also comes with a “Powerhouse Marketing” flyer showing homeowners that the magazine is only one part of a larger marketing campaign that includes direct mail to potential buyers, extensive online exposure for listings on 20+ websites, social sharing and a Virtual Tour.

For more on the many benefits you and clients get when you advertise, click here


Lucky numbers for home prices

Realty team leader Robert McTague finds that while using nines might have been a good pricing strategy decades ago, the practice now may hurt a property’s odds of being found during an online search. His research shows, however, that there appear to be benefits to using prices featuring the numbers four or seven.

Read the article


What’s the secret to success?

Superstar agent Judie Crockett of Howard Hanna Real Estate recently told real estate sales coach Verl Workman that she will gladly share her listing presentation and pre- listing checklist with other agents for one simple reason: “I am happy to share everything because I have learned that people will copy everything except my hard work.” As Verl explains in RISMedia’s Real Estate magazine, what separates great agents from average agents “is not special knowledge or some secret sauce; it’s hard work and determination.”

Read the article


Improve your LinkedIn IQ

Marketing outfit Hubspot rounds up 22 LinkedIn “sins” and offers tips on how to avoid committing them in a recent post. Agents are well aware of the value of a good professional photo (covered in sins Nos. 1 and 2), but the rest of the list covers some less-known LinkedIn don’ts. Also on the topic of LinkedIn, an easy-to-scan infographic shares pointers on how to optimize your profile for “social selling.”

Read the “sin” blog

Find the infographic


QUICK LINKS

How a man with $44,000 in income per month, no debt and a near-perfect credit score came to be denied a mortgage loan

Robb Report Home & Style’s Ultimate Home 2016 is a 14,000-square-foot “English manor house with contemporary appeal” and an 11-car underground garage

Make your workday more productive one small step at the time


“If you don’t like how things are, change it! You’re not a tree.”

— JIM ROHN, ENTREPRENEUR AND MOTIVATIONAL SPEAKER

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