Category Archives: Industry Articles and Trends

April 2017 Marketing Minute

What’s the Buyer’s Role in the Appraisal Process?

There has been ongoing debate around whether a listing agent should be part of the appraisal process. There are some states where the listing agent can’t even be present, but for those where it is an option, check out the guys from Inman discussing this topic. Watch video here.

Millennials Are All About the Online Experience — Except in Real Estate

Reaching millennial home buyers remains a hot topic in the industry — from engaging with them on social media, to figuring out how best to communicate with your millennial clients. A new study from CentSai, a financial wellness website, did an interesting study showing that 75% of millennials would prefer to enlist the help of a local real estate agent. Check out the full report from CentSai showing that Millennials are more traditional than you may think when buying a home. Read the full article here.

Home-Building Slides in March, but Permits Show Promise

While home-building numbers were softer than estimates projected, there is still promise for the Spring buying season. When speaking about buying momentum into the spring, EVP of Quicken Loans Bill Banfield says, “Confidence in the housing market and economy is improving, signaling a spring home-buying season that could easily be one of the strongest in years.” Read the rest of story for more details on the housing market. Read more here.

NAR Says Most Realtors Interested in Sustainable Homes

Realtors are sensing an increased demand for sustainable houses from consumers according to a recent survey from NAR. Their latest research shows that it’s worthwhile to highlight the energy efficient aspects of homes. Are you actively promoting the “green” features of homes? Read the full article here.

Drone photography takes the real estate business to new heights

While good photography has long been a hallmark of creating a quality online listing, new technology is pushing this even further. If you often have luxury listings, creating aerial drone footage is a captivating way to differentiate your listing. Take a look at this quick how-to article and video. Read more.


What kinds of marketing agreements can agents and brokers make with lender/title partners?

Do you really need to have a open house?

5 tips agents can use to make a better first digital impression

“Buyers decide in the first eight seconds of seeing a home if they’re interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds.”

American businesswoman, investor, & syndicated columnist



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March 2017 Marketing Minute

Step Up Your Mobile Marketing

Mobile marketing is one of the most effective ways to promote your real estate business. More than half of consumers in the Generation X and Generation Y demographics used a mobile device to search for homes in 2015. That number has undoubtedly grown since then, which is one reason why your company needs to have a presence in the mobile space.

Are you and your team maximizing their opportunity with mobile? Read more here.

Ideal Time to List a Home for Sale

We all know that there are numerous factors that go into getting the best price for your client. But how does timing affect the price on average? RIS has interesting research on the best times to list a home for sell in some of the largest metro areas in the country. See how this research stacks up to your experience in your market. Read the full article here.

These 5 Trends Will Shape the Housing Market in 2017

Whether it’s mortgage rates, home prices, or the political climate, buyers will look to you on the state of the housing market and what that means for their buying and selling decisions. Read this brief article for a look at what’s to come.

5 Tips for Getting Started with Real Estate Video Marketing

You know that it’s important to stand out when posting your listings. While video has been heralded for some time now, few agents and brokers have actually adopted this strategy. Take these five steps to try out video marketing for your listings. Read more here.


Use Facebook for Real Estate Marketing with Real Commitment

Here are the nation’s healthiest—and unhealthiest—housing markets

9 ways drones are changing real estate

“In the real estate business you learn more about people, and you learn more about community issues, you learn more about life, you learn more about the impact of government, probably than any other profession that I know of.”

US Senator, GA



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February 2017 Marketing Minute

Existing Home Sales Begin 2017 with a Bang

Median existing-home prices as well as condominium and single-family home prices are up 7.1, 6.2 and 7.3 percent respectively from this time last year. These increases led existing-home sales to grow 3.3 percent and hit a 10-year high in January.

A pace this quick hasn’t been seen since February 2007. For areas outside of the Midwestern region, earnings were sizable, totaling 5.69 million in sales. To see the full NAR/® report summaries from RISMedia, follow the link below.

Read the full article

Pets Have Pull for Homebuyers and Renters

Domesticated animals have become more like family members in recent years. According to a February 13th report from The National Association of REALTORS®, 81 percent of Americans say that their pets play a role in their housing situation.

When it comes to moving and remodeling, households with pets are ensuring Snoopy, Garfield and Tweety have their lodging needs met in addition to those provisions their humans require.

Read more

We Are All Salespeople.
Use These 3 Techniques to Become a Better One.

You may not have the title of a salesperson, but it’s imperative that you polish up on your skills and become a better communicator to win in business and in life. All of us do some type of sales on almost a daily basis. In an article featured by Entrepreneur Magazine, contributor Matt Mayberry, Speaker and Maximum Performance Strategist discusses three techniques for becoming a better salesperson.

Read the full post

Direct Mail Marketing Statistics for Small Businesses

US advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold – a 1,300 percent return! Despite claims that direct marketing is dead, these statistics prove otherwise. Small Business Trends discusses the most recent statistics for small businesses collected from a variety of sources.

Read more


5 Secrets to Writing Sales Emails That Prospects Will Reply To

6 Ways to Use Facebook to Sell Your Home

5 Big Trends and Tips for Social Media Marketing

“Grind while they rest. Study when they party. You’ll live like they dream.”

American author, motivational speaker, real estate investor, and sales trainer



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November 2016 Marketing Minute

Print is Alive and Thriving

The print industry is very much alive and well, according to research in the 2016/17 Magazine Media Factbook. In addition to its number one ranking in reaching affluent influential consumers, print magazines are also the most trusted, inspiring and motivating form of media.

Print magazines have a rather long shelf life as well, reaching 80% of the audience over a 10 week period. If you think that’s impressive, consider this:

  • magMagazine media’s total audience grew to 1.75 billion in 2015, resulting in an increase of 6.2%
  • The average reader spends 51.6 minutes reading each print issue
  • 93% of consumers under age 35 read magazine media, while 95% of those under age 25 read magazine media

See the proof for yourself by reading through these compelling and comprehensive facts and figures.

Download the full report

Take the next step

Whether you’re a seasoned agent or new to the industry, one of the best ways to get noticed and attract leads is to advertise in a quality magazine. Lucky for you, that’s exactly what you’ll find at Homes & Land.

Our niche is real estate. People pick up Homes & Land magazine because they are interested in buying and selling a house.

Experience also counts. For over 40 years Homes & Land magazine has helped Realtors generate leads, compete for listings, and build their personal brand!


Learn more about advertising in Homes & Land Magazine


Agents: Are you a Hunter or Helper?

As research as shown in the field, not all real estate agents share the same talents and abilities. Let’s delve deeper into this subject.

“Some are more ideally suited for the hunter and gatherer sales-based environment where they need to go find new customers and actively (maybe even aggressively) close them,” according to a recent article by Inman. “Others, however, are better suited for servicing leads hard-fought and closed by someone else.”

So, which one are you?

Read more

Content Marketing Trends to watch for in 2017

In nearly every industry and business model, content marketing is completely necessary and important. Although you may already know the type of content to publish and deliver to consumers, are you also staying ahead of the trends?

As you plan your marketing strategy for 2017, make sure you’re prepared by keeping an eye out for these upcoming trends.

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Using Snapchat & Facebook Live to Sell Homes

As a recognized real estate professional, are you using social media to your full advantage? According to a recent article, there are many more ways than you think to incorporate social networking tools into your marketing strategy, starting with Snapchat and Facebook Live video.

Read more


6 tips for turning your email signature into a powerful marketing weapon

Everything you need to know about managing a remote workforce

Powerful habits of mentally strong people

To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.




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October 2016 Marketing Minute

Taking leads to the max with social media marketing

If you feel that your social media efforts are not getting you noticed or making the impact you expected, then it may be time to tweak your marketing strategy and how you engage with past and potential clients.

You’re not alone; according to Hubspot’s Social Media Benchmarks Report, “many real estate agents and brokers have a difficult time engaging with clients through social media.”

To get you started on the fast track to social success, a recent article offers some great tips that will help you “power up your social media marketing efforts so your real estate agency can start getting the notice and leads that it deserves.”

Read the full article

Social sharing from one platform

Once you have a solid marketing plan in place, it’s time to take advantage of all the helpful tools available to you and your real estate agency. As a Homes & Land advertiser, you’re provided with easy-to-use social media tools to effectively promote your listings and superior expertise.

No matter how you connect with your social network, Homes & Land can help. You can share your listings on Facebook, Twitter and Pinterest directly from the Homes & Land Control Panel. You can even post Virtual Tours of your listing to YouTube.

It’s never been easier to promote your services and your inventory to your social network!

Learn more about technology-fueled advertising opportunities with Homes & Land


Real estate gets a seat at the S&P 500 table

It’s official: Real Estate has been promoted! Once a sub-industry of the financial sector, real estate has now gained its spot in the S&P 500 Index.

“Real estate’s promotion should attract more institutional and individual investors to the space,” according to an article in Forbes Magazine. “It tells them this is no longer a niche market but one with a distinct and significant presence, with its own unique business drivers.”

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How to make the most of your “To-Do List”

With all the endless tasks that we have to complete on a daily basis along with the pressure to remember everything, to-do lists can honestly be a lifesaver. Whether you prefer to set a reminder in your phone or physically write it down on a notepad, here are 7 styles of to-do lists that you may not have tried. Ready . . . set . . . organize!

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Understanding the mind of a luxury buyer

Knowing this growing group of prosperous buyers is a valuable commodity in today’s market. With some insight into lifestyle, technology, and locations, a rewarding transaction could be well within reach. Let’s take a deeper look into the mind of the luxury buyer.

Read more


Real estate agents: Here’s how to use Snapchat to get higher engagement

5 Ways to talk to senior clients about downsizing

An introvert’s 5 tips for career success

“Ideas can be life-changing. Sometimes all you need to open the door is just one more good idea.”



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