Category Archives: Industry Articles and Trends

December 2017 Marketing Minute

These Are The Top Cities to Buy and Sell Homes In 2018

It’s no secret that limited home inventory has resulted in overall increased home values and prices throughout the duration of 2017. However, it wouldn’t be fair to say that all markets are the same. Strong job markets and desirable living conditions can greatly affect a certain market, while other home prices might suffer with less labor and available inventory. Check out these buyers and sellers markets to get an idea of what the 2018 state of real estate might look like.

Real Estate Trends of 2018

Supply is expected to catch up with demand. Southern homes will be where the money’s at. And finally, millennials could make up 43 percent of all of the homebuyers expected to take out a mortgage in 2018. Aside from these several things, what else is dominating the real estate trends of 2018? Read this article to be prepared for the new year and what’s to come in the housing industry.

5 Lead Generation Strategies That Actually Work

Real estate agents spend a lot of time looking for clients who might be looking to buy or sell a home. But how much of that time ends up getting wasted on strategies that have a low return on investment? Whether you’re trying out Facebook Ads for the first time or making sure to properly follow up with clients, there are ways to significantly increase your business. Here are 5 ways to get more leads that actually work.

How Much is Too Much to Spend on a Home?

Sometimes, it’s easy to get caught up in the dream of buying a huge home. For some, that’s the American Dream. But how much home can you actually afford? Start by thinking about the must-haves you’re searching for in your next home, and establish a target price point. From there, there are several other ways to ensure that you don’t break the bank on your next home purchase. This article will give you some helpful tips on staying within your means.

10 Tips for Holiday Travel

Are you heading out of town for the holiday season? Or maybe, you have guests flying in for a week. Regardless, the stress of holiday travel is real. Instead of waiting until the last minute, plan out everything this year. These 10 tips will give you some insight as to when you should avoid the highways and how to find the best deals.

QUICK LINKS

Designer Tips to Liven Your Holiday Decor

How to Cut Down Your Heating Bills This Winter

Questions to Ask a Stager Before Hiring

“If we’re growing, We’re always going to be out of our comfort zone.”

— JOHN C. MAXWELL,
Author and public speakerr

 

HOMES & LAND | DECEMBER 2017

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November 2017 Marketing Minute

19 Essential Tools for 10x Real Estate Marketing

Getting real estate leads is already hard enough as it is. But what about prospecting for real estate leads? It’s probably something that you don’t spend a lot of time or effort on, but should be doing. Check out these 19 out-of-the-box solutions that will get your creative juices flowing in order to attract the right customers.

5 Tips for Making the Most of Your Cold Calls

Cold calling. Those two words are usually viewed with a negative connotation. But what if they didn’t have to be? From dropping the canned script to foregoing an attempt to close on the phone, there are several ways that you can take advantage of cold calls in order to try and establish a relationship with a client. Here are the five things you need to do.

The Politics of Print and Why We Need It

In order to reach a specific niche-market, the power of print becomes important. While the magazine relies on the power of other marketing tools formed around it, it nonetheless serves as an extremely valuable tool that still keeps the attention of those who might be in the home buying market. See this opinion article filled with statistics and facts to make a case for why print is in fact, not dead.

The 3 W’s of Real Estate Branding

WIFM. In case you’ve never heard of that acronym, it stands for What’s In It For Me. Along with this, there are two other things that you need to be asking as an agent in order to brand yourself in an ever-growing, competitive field. In order to create success as an agent, your personal brand is one of the most important aspects. Check out the three W’s that you can start implementing today.

How To Reduce the Stress of Thanksgiving

Inlaws. No room in the oven. Grandma’s cat fighting with the dog. Thanksgiving can be a stressful time of the year. With less than a week left until the holiday, it’s easy to see just how quickly one can get stressed. There are in fact several things that you can do to make this time of year a smooth one. Use these tips to reduce the chance of getting worked up on November 23.

QUICK LINKS

Luxury Market is Booming, Thanks to Celebrities

Home Appraisals Better Match Owner’s Perceptions

A Little Prep Goes A Long Way When Selling a Home

“Never mind what others do; do better than yourself, beat your own record from day to day, and you are a success.”

— WILLIAM J.H. BOETCKER,
American religious leader and influential public speaker

 

HOMES & LAND | NOVEMBER 2017

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September 2017 Marketing Minute

5 Stats on How Print Magazines Are Growing in 2017

Did you know that 226 NEW print magazines were launched in 2016? In a world of overwhelming email marketing campaigns, social media ads, and an enormous scope of digital offerings – it’s easy to wonder the age old question of whether or not print is dead. According to research, the opposite is true. You can’t deny statistics. Check out these five facts on how print magazines are actually growing.

15 Crazy Real Estate Myths Your Clients Probably Believe

The six percent commission rule. The idea that a home can only either pass or fail an inspection. And finally, the idea that weekends bring out the most serious buyers. You might not realize it, but some customers believe outdated real estate myths that have been passed down the grapevine. Make sure that they are receiving accurate facts in order in order to reflect a positive experience on both ends. See all 15 myths that your clients probably think are true.

Mortgage Demand Is About to Boom, But Not Without Fraud Risks

Did you know that CoreLogic predicits that purchase mortgage applications will make up 75 percent of all applications by 2018? While this is seen to be a good thing, along comes the risk of fraud. In order to ensure a smooth mortgage transaction, read about these three mortgage fraud indicators that are on the rise so that you and your clients don’t have to run into any hiccups.

Staying a Step Ahead Of The Bad Guys

September is recognized as Realtor Safety Month by the National Association of Realtors, which means that personal safety tops the list. Whether you require that a potential client provides ID before a showing, or even a preapproval from a lender to prove serious interest beforehand – it’s important to stay on your toes as an agent. Here are several tips that will help you to stay safe on the job.

9 Tech Tools Any Real Estate Business Should Add To Its Arsenal

According to NAR, 27% of agents and 21% of brokers spent between $501 and $2,000 on technology in the last 12 months. The nine tools discussed in this article can assist in helping to better run a business, as well as cut out some of the unnecessary steps that waste time when undergoing day-to-day tasks as a broker or agent.

QUICK LINKS

Millennials Are Prolonging Home Buying Because of College Debt

Here’s The Salary You Need To Afford a Home in 22 U.S. Cities

What’s Rude To Ask During An Open House?

“Strength doesn’t come from what you can do. It comes from overcoming the things you once thought you couldn’t.”

—RIKKI ROGERS,
Author

 

HOMES & LAND | SEPTEMBER 2017

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Bulletproof Decorating: How to Pick the Right Kind of Paint

Although there’s no such thing as an indestructible interior, there are steps you can take to make your home stand up better to kids and pets. One key element is the kind of paint you choose. The right blend, finish and color can make a difference in how the paint wears and resists grime and abuse.

Here’s what you need to know to make the right choice.

Not all paints are created equal. In the world of paint, price is usually a good determinant of quality, says Robin Daly, the president (aka “Paint Princess”) of Daly’s Paint & Decorating. So is weight. A good-quality paint contains less water, more solids and a finer quality of titanium oxide and resin. That means more of the color actually ends up on the wall, giving you a more durable surface. It will also maintain its looks longer.

Oil change. The most common types of paint are oil based and water borne. (You might know the latter as latex, but nowadays it’s typically an acrylic-based paint, which wears better.) While oil-based paint has traditionally been the tougher of the two, advances in water-borne paint have made it nearly as durable, and you don’t have to suffer through the painstaking cleanup, smell, yellowing and environmental hazard that you get with oil-based paints. (To reduce environmental impact even more, choose a low-VOC or no-VOC paint that produces fewer volatile organic compounds.)

There are times when oil based is better, Daly concedes. But in most applications, a water-borne paint should be your first choice.

The big finish. In high-traffic areas or rooms that will be used by children and pets, go for a paint with a little sheen, because it will be easier to clean. “With families and dogs, you want something durable, but you don’t want it to look like that first apartment you rented, with shiny walls,” says Daly. That’s why she recommends an eggshell finish, which has the least possible sheen but is easier to clean than flat paint, and has a smooth surface (unlike flat), so dirt has nothing to grab on to.

Satin, the paint with the next-higher level of shine, is also an option, although some consider the finish a little colder. The reflective finish also tends to make imperfections in walls easier to see.

Touch-ups. Despite your best efforts, kids will be kids, and the wall might get soiled, burnished or drawn upon. Daly’s first line of defense for cases like that is Krud Kutter, a nontoxic cleaner that removes almost anything you throw at it. (In fact, she gives it to newlyweds as a gift.)

If Krud Kutter doesn’t “kut” it, you may need to repaint the damaged area. That’s harder than it sounds, as it’s difficult to paint a small area without the patch showing. The new coating will affect the thickness of the paint and the density of the color, causing the area to reflect light differently.

You best bet is to repaint that whole section of wall. If you don’t want to do that, try feathering the edges of the patch into the surrounding area, using a disposable foam brush. The touch-up will be easier to hide on light- or medium-colored surfaces.

Alternative easels. Amy Luff of Viva Luxe Studios in Virginia likes to placate budding Picassos by giving them a place where it’s OK to draw on the walls. Cover a surface in their bedroom or the family room with chalkboard paint or dry-erase paint, and turn them loose — with the understanding that that’s the only place in the house where drawing on the walls is permitted.

And if all else fails, Daly says, “keep the Sharpies stored somewhere else.”

Color. Don’t feel like you have to go with a neutral just because you have kids who leave dirty fingerprints. “I wouldn’t get hung up on getting gray or beige to hide things,” says Sherri Blum of Jack and Jill Interiors, a Pennsylvania nursery design company. “If you want bright white, just do it — just get a really high-quality paint in a satin finish.”

If you want a color, you’ll have fewer problems if you avoid darker colors. A wall that’s red, for instance, will often get a shiny mark — called a burnish — if you rub against it. Pale colors and midtones are less susceptible to burnishing.

Don’t forget the ceiling. Bouncing balls and wads of Play-Doh have a habit of finding their way onto the ceiling, so minimize damage by using one of the new washable flat paints there. And, again, go with a good-quality paint if you can afford it, as it will provide better protection from abuse.

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by | June 16, 2017 · 4:49 pm

5 Things to Pay Attention to on a Walk-Through

By Maria Patterson

You’ve done your research online and narrowed down the neighborhoods and homes you’re most interested in. The next step? Visit your top picks in person. But what should you look for? What real estate information will you be able to determine live that you couldn’t find in the photos and details you already looked at online? Here’s a list of what to look for when on a walk-through:

1. The neighborhood. Sure, you found out all about school quality, crime stats, proximity to transportation and more during your online research, but nothing compares to being there. Take a look at traffic patterns, the condition of surrounding homes, the neighbors, their yards, etc. After you’ve toured the house, take a few minutes for a quick stroll around the block. This will give you a much better sense of the neighborhood you may come to call home.

2. The home’s exterior. Photos online only allow you to get so close, so while you’re on site, carefully inspect the entire exterior of the home, advises Forbes. Is the paint chipping? Are the shingles in need of repair? How about the gutters? Repairs needed in any of these areas will factor greatly into your bid or can serve as a helpful negotiating point.

3. The smell. One thing you definitely cannot research online is how a home smells. So put your nose to work to sniff out mold, pet damage, air quality and general cleanliness.

4. The light. Sure, those appealing descriptions may have raved about the home’s natural light, but visit every room of the house to make your own assessment.

5. The size. But wait – with loads of photos and the exact square footage listed online, you already know the size of the home, right? Yes and no. You know the size on paper but you don’t really have a sense of size until you’re there. Photos tend to make rooms look more spacious and ceiling height adds another layer to perceived spaciousness. Above all, the most important thing you will determine from a walk-through is completely intangible, namely, how the home feels. Square footage, gourmet kitchen and wraparound porch aside, you need to be able to picture yourself living there. And that is something you can’t determine until you’re there. So don’t rush – take your time and really try the house on.

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