Category Archives: Industry Articles and Trends

March 2019 Marketing Minute

New Agents: Do You Need a Degree to Succeed in Real Estate?

Real estate is an industry of experience, learning, and connections. Do you need a higher ed degree to be successful?
Learn about it by clicking this link.

How to Use the Weekend to Bolster Your Social Media Presence

For the real estate world, working on the weekends is essential. Learn how to bolster your clientele and build your brand with a strong social media presence.
See what the experts say.

A Success Plan to Build and Scale Your Team

No matter what stage your sales team is at right now, there’s a strategy to build and scale your company for the future.
Read about it here.

The Sweet Spot of Advertising: When Broad Awareness Meets Micro-Targeting

Advertising in the real estate industry can be extremely difficult. It can feel like you must cater to everyone’s interests while simultaneously targeting specific groups of people. Find out how to reach those niche clients while promoting your brand through broad range advertising.
Learn about it here.

Accelerate New Agent Sales With a Success Plan

Want your team to succeed? Create a strategic marketing plan to help nurture their clientele and keep them top of mind for consumers.
Read about some helpful tips and tricks.


Leave a comment

Filed under Industry Articles and Trends

April 2018 Marketing Minute

Single-family home property taxes rose 3% in 2017: Attom

Attom Data Solutions, an Irvine, California, information firm, proclaims that the average property tax paid in 2017 by owners of single-family homes in the U.S. was $3,296 per house. Explore an interactive 2017 property taxes by county map and get the full scoop here.

Homebuilder sentiment slips in April due to pressure from tariffs and rising prices

The nation’s homebuilders should be ecstatic about their market. Demand is high and supply is painfully low. Builder confidence, however, is slipping, as costs for materials rise. Read on for more details

Hurdlr makes play for real estate agents with business management app

Another startup company has taken aim at the real estate business, to provide “front office” services to agents still using excel spreadsheets and paper to track their finances. Find out more about the winner of Realogy’s 2017 startup competition here.

Subprime mortgages make a comeback—with a new name and soaring demand

They were blamed for the biggest financial disaster in a century. Subprime mortgages — home loans to borrowers with sketchy credit who put little to no skin in the game. Barely a decade later, they’re coming back with a new name — nonprime — and, so far, some new standards. Check out Diana Olick’s writeup and video clip on the situation here.

NAR: Competition in Real Estate ‘Vigorous’

NAR General Counsel Katie Johnson provides a short statement ahead of a June U.S. Department of Justice (DOJ) and Federal Trade Commission (FTC) public workshop describing the state of the real estate market. Read the full post here.


Spring Hits the Housing Market as Weekly Mortgage Applications Rise 4.9%

Disruption Coming In the Luxury Home Market

NAR Pauses Logo Release to ‘Examine‘ Redesign

“The only limit to our realization of tomorrow will be our doubts of today.”

32nd President of the United States



Leave a comment

Filed under Industry Articles and Trends

March 2018 Marketing Minute

Supercharge Your Marketing Message and Convert More Prospects to Profits

We know that today’s savvy consumer can get whatever they want by searching the net, but when you deliver interesting and specific information that’s pertinent to their area, community or neighborhood, you’re more likely to grab their attention and begin building your brand as their local resource. Read more here.

Long-term US mortgage rates fall for first time this year

Long-term U.S. mortgage rates fell this week for the first time this year as the spring home buying season begins. The decline comes after nine straight weeks of increases that pushed borrowing costs higher. The new average rate remains at a high level, however, raising concern that home sales could be dampened. Read on for more details.

How Driverless Cars Could Disrupt The Real Estate Industry

The introduction of a driverless vehicle option could make access to public transit less important to commuters. And that could have a major impact on the needs and demands of the buyers, tenants and renters of office and residential properties (whether single-family or multifamily). Click/tap here for the full article.

Cryptocurrency: First U.S. Real Estate Deed Recorded Using Ethereum

RE/MAX Action First in Tampa predicts that the technology is set to disrupt the industry and is prepared to embrace the use of cryptocurrency in real estate, stating transactions could be settled in minutes instead of multiple days or weeks. Read more about this new technology here.

Real Estate: Trade War Consequences For Housing

Talk of trade war is dominating Wall Street these days. Main Street should be concerned as well. It appears to be an unnecessary burden for prospective homebuyers and builders of homes to contend with, and it may weigh against home sales as the year progresses. Read the full article here. Read the full article here.


Millennials lead all other generations in buying homes

Regulatory Relief Bill Passes Senate

Mortgage refinances fall to decade low

“The only person you are destined to become is the person you decide to be.”

American essayist, lecturer, philosopher and poet



Leave a comment

Filed under Industry Articles and Trends

February 2018 Marketing Minute

Stock Market Plunge: Is Real Estate Safe?

The recent Wall Street frenzy had people from all over the world fearing that a U.S. real estate bubble might be the culprit after the stock market suddenly took a nearly 1,600-point (4.6 percent) plunge. According to CNN Money, it was the biggest point decline in history during a trading day. Could stock market volatility and a thriving housing sector spur the Fed to raise rates? Read more here.

The First Real Estate-backed Cryptocurrency Is Here

When an investor buys Aperture’s so-called Property Coin, the person is buying into a fund backed by the company’s fix-and-flip portfolio. Property Coin is built on Ethereum, a blockchain platform with an $84 billion market cap, second to Bitcoin worldwide. Click here for more details.

2008 DOJ Consent Decree Affecting MLS Set To Expire This Fall

A settlement limiting anti-competitive practices (bans on new business strategies) and a more prevalent issue where some agents were denied access to listing data, is approaching its sunset date Nov. 18. Two members of Congress have written to the DOJ and the FTC to request that they consider extending the 10-year consent decree, and may hold hearings. See the full article here. See the full article here.

9 Apps Every Real Estate Agent Should Have Handy

Kristi Kennelly, National Speaker and former Broadway performer shares her top apps and tech tools for real estate agents in 2018. From social video to email analytics to checking your prose for grammar mistakes, see Kristi’s full list here.

Real Estate Technology Company Homesnap Secures $14 Million In Funding

The company plans to use this round of funding to develop new tools that will allow real estate agents to increase productivity in the field and to power automated digital marketing for agents and brokerages. The new investment brings the total capital raised by Homesnap to more than $32 million. Read more about Homesnap here.


The Biggest Mistake Almost Every Real Estate Agent Makes

Are robots the future of property showings?

The Real Estate Agent of Tomorrow

“If you really look closely, most overnight successes took a long time.”

American entrepreneur, co-founder of Apple Inc.



Leave a comment

Filed under Industry Articles and Trends

January 2018 Marketing Minute

3 Ways To Make The Most Out Of Every Listing

A listing is a listing. But what if you could get more out of it than you originally had thought? The good news is that you can. With 12% of all current homeowners projected to move in the next year, building relationships and networking becomes one of your most important narratives. Here are three ways to ensure that you’re getting the most leads out of your listings.

6 Housing Predictions for 2018 From The Experts

Leave it to industry leaders to know best about what’s going on in the real estate world. There’s always good and bad when it comes to housing, as seen with these six housing predictions from the experts. It’s exciting to see that the millennial demand for housing will keep growing, but there’s also the issue of not enough inventory that will take a toll on 2018 real estate. See these predictions and more by reading the article above.

Tips For A Successful Real Estate Photo Shoot

It’s imperative to have high quality photographs of your listings. From making sure to turn on all the lights, to ensuring that all of the clutter is hidden from a room, there are numberous ways to significantly increase the quality of your real estate photography. Check out these tips so that you can get started today.

What Does The New Tax Law Mean for Homeowners and Real Estate Professionals?

If you’ve been keeping up with the news at all, you’re probably aware that new tax laws have been signed into place as of recently. The good news? The final legislation will benefit homeowners, homebuyers, real estate investors, and even Realtors®. From tax rate reductions to mortgage interest deductions, read this article for a full breakdown on how the tax cuts and Jobs Act will affect your business this coming year.

2018 Social Media Trends

A new year gives you the chance to improve in an area where you might be lacking. For many, social media is an important part of any business that will continue to drive sales, increase brand awareness, and change the way that we consume media in today’s society. Make sure you’re aware of these best practices and trends for the upcoming year so that you can stay ahead of the curve with your business.


Pro Tips For Decorating With Ultra Violet — Pantone’s 2018 Color of the Year

15 Garden Trends To Watch for in 2018

How To Choose a Real Estate Company To Work For

“The key to success is action, and the essential in action is perseverance.”

Chinese philosopher



Leave a comment

Filed under Industry Articles and Trends