Category Archives: Industry Articles and Trends

February 2017 Marketing Minute

Existing Home Sales Begin 2017 with a Bang

Median existing-home prices as well as condominium and single-family home prices are up 7.1, 6.2 and 7.3 percent respectively from this time last year. These increases led existing-home sales to grow 3.3 percent and hit a 10-year high in January.

A pace this quick hasn’t been seen since February 2007. For areas outside of the Midwestern region, earnings were sizable, totaling 5.69 million in sales. To see the full NAR/Realtor.com® report summaries from RISMedia, follow the link below.

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Pets Have Pull for Homebuyers and Renters

Domesticated animals have become more like family members in recent years. According to a February 13th report from The National Association of REALTORS®, 81 percent of Americans say that their pets play a role in their housing situation.

When it comes to moving and remodeling, households with pets are ensuring Snoopy, Garfield and Tweety have their lodging needs met in addition to those provisions their humans require.

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We Are All Salespeople.
Use These 3 Techniques to Become a Better One.

You may not have the title of a salesperson, but it’s imperative that you polish up on your skills and become a better communicator to win in business and in life. All of us do some type of sales on almost a daily basis. In an article featured by Entrepreneur Magazine, contributor Matt Mayberry, Speaker and Maximum Performance Strategist discusses three techniques for becoming a better salesperson.

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Direct Mail Marketing Statistics for Small Businesses

US advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold – a 1,300 percent return! Despite claims that direct marketing is dead, these statistics prove otherwise. Small Business Trends discusses the most recent statistics for small businesses collected from a variety of sources.

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QUICK LINKS

5 Secrets to Writing Sales Emails That Prospects Will Reply To

6 Ways to Use Facebook to Sell Your Home

5 Big Trends and Tips for Social Media Marketing

“Grind while they rest. Study when they party. You’ll live like they dream.”

—GRANT CARDONE,
American author, motivational speaker, real estate investor, and sales trainer

 

HOMES & LAND | FEBRUARY 2017

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November 2016 Marketing Minute

Print is Alive and Thriving

The print industry is very much alive and well, according to research in the 2016/17 Magazine Media Factbook. In addition to its number one ranking in reaching affluent influential consumers, print magazines are also the most trusted, inspiring and motivating form of media.

Print magazines have a rather long shelf life as well, reaching 80% of the audience over a 10 week period. If you think that’s impressive, consider this:

  • magMagazine media’s total audience grew to 1.75 billion in 2015, resulting in an increase of 6.2%
  • The average reader spends 51.6 minutes reading each print issue
  • 93% of consumers under age 35 read magazine media, while 95% of those under age 25 read magazine media

See the proof for yourself by reading through these compelling and comprehensive facts and figures.

Download the full report

Take the next step

Whether you’re a seasoned agent or new to the industry, one of the best ways to get noticed and attract leads is to advertise in a quality magazine. Lucky for you, that’s exactly what you’ll find at Homes & Land.

Our niche is real estate. People pick up Homes & Land magazine because they are interested in buying and selling a house.

Experience also counts. For over 40 years Homes & Land magazine has helped Realtors generate leads, compete for listings, and build their personal brand!

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Learn more about advertising in Homes & Land Magazine

 

Agents: Are you a Hunter or Helper?

As research as shown in the field, not all real estate agents share the same talents and abilities. Let’s delve deeper into this subject.

“Some are more ideally suited for the hunter and gatherer sales-based environment where they need to go find new customers and actively (maybe even aggressively) close them,” according to a recent article by Inman. “Others, however, are better suited for servicing leads hard-fought and closed by someone else.”

So, which one are you?

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Content Marketing Trends to watch for in 2017

In nearly every industry and business model, content marketing is completely necessary and important. Although you may already know the type of content to publish and deliver to consumers, are you also staying ahead of the trends?

As you plan your marketing strategy for 2017, make sure you’re prepared by keeping an eye out for these upcoming trends.

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Using Snapchat & Facebook Live to Sell Homes

As a recognized real estate professional, are you using social media to your full advantage? According to a recent article, there are many more ways than you think to incorporate social networking tools into your marketing strategy, starting with Snapchat and Facebook Live video.

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QUICK LINKS

6 tips for turning your email signature into a powerful marketing weapon

Everything you need to know about managing a remote workforce

Powerful habits of mentally strong people

To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.

—DOUGLAS ADAMS,
BEST-SELLING AUTHOR

 

HOMES & LAND | NOVEMBER 2016

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October 2016 Marketing Minute

Taking leads to the max with social media marketing

If you feel that your social media efforts are not getting you noticed or making the impact you expected, then it may be time to tweak your marketing strategy and how you engage with past and potential clients.

You’re not alone; according to Hubspot’s Social Media Benchmarks Report, “many real estate agents and brokers have a difficult time engaging with clients through social media.”

To get you started on the fast track to social success, a recent article offers some great tips that will help you “power up your social media marketing efforts so your real estate agency can start getting the notice and leads that it deserves.”

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Social sharing from one platform

Once you have a solid marketing plan in place, it’s time to take advantage of all the helpful tools available to you and your real estate agency. As a Homes & Land advertiser, you’re provided with easy-to-use social media tools to effectively promote your listings and superior expertise.

No matter how you connect with your social network, Homes & Land can help. You can share your listings on Facebook, Twitter and Pinterest directly from the Homes & Land Control Panel. You can even post Virtual Tours of your listing to YouTube.

It’s never been easier to promote your services and your inventory to your social network!

Learn more about technology-fueled advertising opportunities with Homes & Land

 

Real estate gets a seat at the S&P 500 table

It’s official: Real Estate has been promoted! Once a sub-industry of the financial sector, real estate has now gained its spot in the S&P 500 Index.

“Real estate’s promotion should attract more institutional and individual investors to the space,” according to an article in Forbes Magazine. “It tells them this is no longer a niche market but one with a distinct and significant presence, with its own unique business drivers.”

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How to make the most of your “To-Do List”

With all the endless tasks that we have to complete on a daily basis along with the pressure to remember everything, to-do lists can honestly be a lifesaver. Whether you prefer to set a reminder in your phone or physically write it down on a notepad, here are 7 styles of to-do lists that you may not have tried. Ready . . . set . . . organize!

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Understanding the mind of a luxury buyer

Knowing this growing group of prosperous buyers is a valuable commodity in today’s market. With some insight into lifestyle, technology, and locations, a rewarding transaction could be well within reach. Let’s take a deeper look into the mind of the luxury buyer.

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QUICK LINKS

Real estate agents: Here’s how to use Snapchat to get higher engagement

5 Ways to talk to senior clients about downsizing

An introvert’s 5 tips for career success

“Ideas can be life-changing. Sometimes all you need to open the door is just one more good idea.”

—JIM ROHN,
ENTREPRENEUR AND MOTIVATIONAL SPEAKER

HOMES & LAND | OCTOBER 2016

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September 2016 Marketing Minute

Is 3D Printing the Future of Real Estate?

According to a new study presented by Nielsen Catalina Solutions at the Advertising Research Foundation Audience Measurement 2016 Conference, magazines deliver the best return on ad spending. That’s right, print magazines outranked TV, digital display and video, as well as mobile and cross-media campaigns.

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Take advantage of emerging technologies

3D printing isn’t the only emerging technology to be aware of. As a matter of fact, you can give your listings the technological interaction they’re lacking just by advertising with Homes & Land.

With a touch from their laptop, smart phone or tablet, buyers and sellers can subscribe to your local interactive Homes & Land Digital Magazine, enlarge photos of your listings, see virtual tours, share on social media, and connect with you.

Learn more about technology-fueled advertising opportunities with Homes & Land

 

10 tips before entering the Drone Zone

Have you ever used a drone to showcase your listings? Thanks to emerging drone technology, we are now entering a new real estate marketing era that’s full of possibilities. On August 29, 2016, the Federal Aviation Administration implemented new, more relaxed regulations for how Realtors use drones.

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Emoji Etiquette 101

Emojis are increasingly being seen and used in professional communications, but it’s important to know when they are and aren’t appropriate to use with clients. Follow these guidelines for a smooth selling experience that’s free of miscommunication.

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Why you should stop sending the “Quick Question” Email

We’ve all probably sent or received that email with a variation of the subject line “Quick Question.” However, it’s not as effective as you may think. Upon analyzing a sales insight company’s data, it was revealed that “quick question” emails were by far the most popular, but they were also the least effective.

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QUICK LINKS

America’s fastest growing (and shrinking) housing markets

Predicting the U.S. economy with Post-it notes

Why Brexit is great news for U.S. homebuyers

“No matter what people tell you, words and ideas can change the world.”

— Robin Williams

HOMES & LAND | SEPTEMBER 2016

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Understanding the Mind of a Luxury Buyer

shutterstock_114018187For generations, we have seen people climb slowly to the top of the success ladder with sweat and tears, sometimes lining their pockets with cash as they go. Today, we see a shift of the high-income earners, who increasingly span a wider range of countries and ages. These individuals are self-starters and want lovely luxury items as the cherry on their success. The Luxury Portfolio, a summation of studies done by Dr. Jim Taylor and Chandler Mount of YouGov, states that affluent buyers have increased their spending from 2013 to 2014 by 12% on their primary residence, meaning this is a growing niche market to learn about. Let’s take a deeper look into the mind of the luxury buyer.

Sought-after home features

According to real estate news site inman.com, the features wanted in a luxury home are often seen as similar, despite the widespread origins of wealthy buyers. Location is important, with buyers seeking out high-end areas with retail and restaurants to match their luxurious style. The details of the home are also important, with buyers searching for things like custom walk-in closets, saunas, infinity pools, home theaters, and updated chef kitchens. These buyers know what they want and they intend to get it in their purchase. The same Luxury Portfolio also states that these buyers cut out the “flowery language” in their search and stay focused on their desired amenities.

A new generation

Interestingly enough, we are now seeing luxury real estate buyers at a younger age. These are the people who grew up with smart technology at their fingertips. They are well versed in the internet and higher end technologies, not only because they can afford it, but also because it’s what they’ve always known. As you find yourself interacting with the luxury buyer, be prepared to use mobile apps, interactive websites, videos, professional photography, and social media as your main tools.

Having the right Realtor is important

These high-end buyers are looking for a real estate agent to accompany them on the journey of their home purchase. Reputation and respect within the community go a long way for the real estate agent wanting to win over the luxury buyer. The Luxury Portfolio goes on to say that 87% of these buyers expect a real estate agent to protect them from risk during their transaction. When asked what makes an agent the most valuable, these affluent buyers had various answers, such as assisting to make the buying process enjoyable, showing interest in understanding the luxurious lifestyle, and being well equipped with knowledge and wise counsel throughout the process.

Understanding this growing group of prosperous buyers is valuable knowledge in today’s market. With some insight into lifestyle, technology, and locations, a rewarding transaction could be well within reach.

 

Sources: inman.com, Luxury Portfolio on media.mcguire.com, myfirstclasslife.com

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