Category Archives: Announcements and News

Re-Launch of HomesAndLand.com Provides Compelling Consumer Experience

FOR IMMEDIATE RELEASE

For More Information
Contact: Marjorie Schoelles
Marketing@homesandland.com
(850) 575-0189

Cutting Edge Technology Powers Enhanced Website

Tallahassee, Fla (March 12, 2013) – Homes & Land has launched a fresh new face and design to the HomesAndLand.com website. With the goal of enhancing consumer experience, Homes & Land has adapted Responsive Web Design (RWD) to assure optimal site display on desktop, tablet and mobile phones. Increased page speed, improved listing page layouts and connecting with real estate experts are also areas that have seen impressive upgrades.

Consumers will notice a faster speed in loading search results and larger property photos. New technology auto-populates the viewer’s location, allows for multiple area location searches and displays listing search results on a street map powered by Google. A “Personal Favorites” feature allows for quick access to saved listings. Real estate articles, market conditions, and now home improvement information complete the well-rounded real estate HomesAndLand.com website. Upgrades have also been made to neighborhood, schools, and sales data layout.

“The new design provides for easier viewing and a more enjoyable experience for the consumer as well as greater exposure for our advertisers” said Richard Ramsay, Chief Technology Officer for Homes & Land. Agents and their listings are prominently featured, providing more benefit to advertisers and consumers with an easier format for contact.

For more information on how the new HomesAndLand.com features and services help consumers and agents, please contact Marketing@homesandland.com.

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Announcing Reader Feedback and Engagement Habits

ImagePRESS RELEASE

For More Information
Contact: Marjorie Schoelles
Marketing@HomesAndLand.com
(850) 575-0189 

TALLAHASSEE, Fla. (February 14, 2013) – Homes & Land announces results of a recent readership survey conducted on HomesAndLand.com, targeting Homes & Land Magazine readers. The survey was conducted by BowStern, a leading marketing firm, during the fourth quarter of 2012. Questions included general demographics, home ownership/sale, reading habits/preferences, as well as marketing and technology.

Survey feedback aligned with existing national data indicating consumers trust magazine advertising more than other media sources. An overwhelming 83% of readers indicated they are likely to select a company or contact a professional appearing in Homes & Land Magazine.

Bill Shue, CEO of Homes & Land remarked, “Conducting a survey of our magazine readers illustrates niche print is an excellent media for driving consumers from print magazine to online. We are firm believers that combining online with print is key for marketing your business, using magazines to build trust, with online providing the utility of action.”

Demographic data from the survey shows Homes & Land readers are predominantly married, with higher than average incomes and education, and over 60% living in the local market area. Seventy-one percent of respondents indicated they read Homes & Land frequently (6-13 times/year) with 63% actively planning to buy or sell; 33% intend to do so within six months. Respondents clearly indicated they want specific content and articles addressing market conditions, community and neighborhood information and home improvement ideas.

Homes & Land is unique in delivering a niche market product that meets the interests and needs of home sellers and buyers. Please contact us for a summary of the survey.

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Homes & Land Affiliates, LLC is a franchise organization that publishes magazines across the United States and Canada. Headquartered in Tallahassee, Florida, Homes & Land has been serving real estate professionals and home buyers and sellers since 1973. In addition to Homes & Land Magazine, the company also publishes Home Guide, Rental Guide, and Estates & Homes magazines. Homes & Land is a leading resource of real estate information through HomesAndLand.com with over 1.2 million unique visitors monthly. View the website or magazine for real estate information.

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Homes & Land Announces the Final Winner of the iPad Giveaway Contest

And, Drum Roll Please…

The final monthly winner of our reader survey contest is….  Roger Davis, II of Anchorage, Alaska.

Roger participated in our reader survey through Homes & Land of Greater Alaska and entered the contest to win an iPad.  Congratulations Roger and enjoy your new iPad!

Thank you to all our readers for the feedback you provided in our survey.

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Homes & Land Congratulates Our iPad Contest Winners!

Homes & Land would like to say thank you to all who participated in our reader survey.  We have given away an iPad2 each month to one lucky winner that took part in the survey.

Congratulations To Our Winners!

September: Christopher Sonaggera, Realtor       Homes & Land of Central Oklahoma

October: Steven Lehmer                                                Homes & Land of Greater Alaska

November: Dawn Smith                                                 Homes & Land of North Central Arizona

December:  To Be Announced January 6

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National QR Code Contest Winner Announced

Homes & Land is proud to announce the QR Code Contest winner: Clay Lehman

Clay Lehman is the grand prize winner of a free iPad in Homes & Land’s national QR Code contest. A real estate agent with Keller Williams of Kerrville (TX), Clay was one of thousands of entries from real estate agents and consumers nationwide.

The contest was designed to encourage QR code usage – inviting consumers and agents to scan the code printed in the magazine and fill out the entry form with their smartphone.

“QR Codes are the latest innovation in real estate marketing,” said Clay. “And Homes & Land makes it easy to include a QR Code in your print ad. In fact, I advertise with Homes & Land because of their state-of-the-art technologies to promote listings.”

Congratulations Clay!

Pictured left to right is Lisa Rodgriguez, agent; Martha Strickland, office secretary; Clay Lehman, agent (seated); Jason Patrick, agent; Dawn Lee Graves, publisher, Homes & Land of the Texas Hill Country and Arthur Mandry, agent.

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