Category Archives: About Us

Homes & Land climbs Entrepreneur’s Franchise 500 list

TALLAHASSEE, Fla. — Real estate media company Homes & Land moved up 24 notches on Entrepreneur magazine’s Franchise 500® list for 2015, coming in at No. 353 in the annual rankings.

To put that number in perspective, there are currently more than 1,700 franchisors, including Homes & Land, on the Small Business Administration’s Franchise Registry of Approved Brands.

“We’re pleased to see Entrepreneur moving us up in the rankings,” said Rob Wicker, Vice President of Sales, Marketing and Training. “We’re confident that 2015 will be good year for the real estate community and the Homes & Land network.”

Working with a franchise network of magazine publishers throughout the U.S. and Canada, Homes & Land offers real estate professionals and other clients offline advertising in high quality, photo-rich publications and a full suite of technology services. For franchisees, the company provides a proven business model along with ongoing services and support from a widely known national brand.

Entrepreneur magazine offered the first ranking of franchises in 1980 with its initial Franchise 500®. Today the list is considered the world’s most comprehensive ranking of franchises. Entrepreneur judges all companies, regardless of size, by the same criteria. The most important factors include financial strength and stability, as well as growth rate and the size of the system. The magazine also considers a company’s number of years in business and length of time franchising, startup costs, litigation, percentage of terminations, and whether the company provides financing. Financial data is audited by an independent CPA. These objective factors are plugged into Entrepreneur’s exclusive Franchise 500® formula, with each eligible company receiving a cumulative score. The 500 franchises with the highest scores become the Franchise 500®.

In 2014, Entrepreneur’s Franchise 500® list ranked Homes & Land at 377.

About Homes & Land

Headquartered in Tallahassee, Fla., Homes & Land provides integrated print and digital marketing services to professionals in real estate and associated industries. The company publishes 229 local real estate magazines in markets across the U.S. and Canada through a network of independent business owners. The brand also powers a consumer website,, with homes listed for sale, and offers mobile, social, and direct-mail marketing tools for clients. One of the most trusted brands in the real estate industry, Homes & Land has been in operation since 1973.


For more information about Homes & Land, contact Rob Wicker, Vice President of Sales, Marketing and Training, at (850) 575-0189 or

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Announcing Reader Feedback and Engagement Habits


For More Information
Contact: Marjorie Schoelles
(850) 575-0189 

TALLAHASSEE, Fla. (February 14, 2013) – Homes & Land announces results of a recent readership survey conducted on, targeting Homes & Land Magazine readers. The survey was conducted by BowStern, a leading marketing firm, during the fourth quarter of 2012. Questions included general demographics, home ownership/sale, reading habits/preferences, as well as marketing and technology.

Survey feedback aligned with existing national data indicating consumers trust magazine advertising more than other media sources. An overwhelming 83% of readers indicated they are likely to select a company or contact a professional appearing in Homes & Land Magazine.

Bill Shue, CEO of Homes & Land remarked, “Conducting a survey of our magazine readers illustrates niche print is an excellent media for driving consumers from print magazine to online. We are firm believers that combining online with print is key for marketing your business, using magazines to build trust, with online providing the utility of action.”

Demographic data from the survey shows Homes & Land readers are predominantly married, with higher than average incomes and education, and over 60% living in the local market area. Seventy-one percent of respondents indicated they read Homes & Land frequently (6-13 times/year) with 63% actively planning to buy or sell; 33% intend to do so within six months. Respondents clearly indicated they want specific content and articles addressing market conditions, community and neighborhood information and home improvement ideas.

Homes & Land is unique in delivering a niche market product that meets the interests and needs of home sellers and buyers. Please contact us for a summary of the survey.


Homes & Land Affiliates, LLC is a franchise organization that publishes magazines across the United States and Canada. Headquartered in Tallahassee, Florida, Homes & Land has been serving real estate professionals and home buyers and sellers since 1973. In addition to Homes & Land Magazine, the company also publishes Home Guide, Rental Guide, and Estates & Homes magazines. Homes & Land is a leading resource of real estate information through with over 1.2 million unique visitors monthly. View the website or magazine for real estate information.

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Filed under About Us, Announcements and News, Industry Articles and Trends, Press Releases

Top Five Blog Posts for 2011

In 2011 we shared over 130 real estate marketing ideas, tutorials and information. Here are the top five most viewed:

#5. 7 Steps For Writing Effective Ad Copy
In today’s market, it can be difficult to attract qualified buyers. Print advertising is an effective way to generate leads—if you give buyers the information they are looking for.

#4. What is a QR Code Anyway?
There is a lot of buzz in the real estate industry about QR codes. But what is a QR code and how does it work? And – how should you use them to better connect with prospects?
This short video explains.

#3. Ad Design Challenge: To Starburst Or Not To Starburst
Starbursts are one of those graphic elements included in ads to call attention to specific qualities about a home. They do the job – but they’re overused. Nothing clutters an ad (or screams “used-cars”) more than a page full of starbursts and small photos.
There is another way. Lots of them in fact.

#2. Choose Your Words Wisely
That’s what a study at the University of Guelph in Ontario found from analyzing the wording of more than 20,000 listings. According to the research, a listing’s phrasing affected sales price and the length of time it was on the market.

#1. Coke vs. Pepsi – A Marketing Case Study
The Cola Wars are fierce. Coke, the perennial leader in beverage sales, is still at the top of the class. And Diet Coke just passed Pepsi to take the number two spot. Pepsi has held that number two spot for many years – so what happened?
Pepsi has been closely watched by marketers because of the innovative social media strategy it rolled out at the beginning of 2010.

We look forward to bringing you even more insight and inspiration in 2012.
Happy New Year from Homes & Land!

P.S. The top posts from 2010 are also worth reading.

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What Industry Leaders Are Saying

“I chose to advertise in Homes & Land primarily for the additional Internet exposure and website provided, but then I found how valuable the magazine really is. The power of the printed word is still valuable and while most consumers begin searching on the Internet – it is not the only method of advertising. When I work with my clients, I like to provide them with full array of possibilities and I dedicate this same philosophy to my own business.”
-Dawn Stultz, Broker – Owner Blue Horizon Realty
Outer Banks, NC

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What Industry Leaders Are Saying

“I have advertised in Homes & Land for many years and have received many inquiries, sometimes several a day, from the magazine and website. The service is topnotch and the quality of the ads is excellent. I’ve obtained listings and sales from my ads in Homes & Land, and I am very pleased with the results I get!”

Meredith Liemohn,
Smoky Mountain Recreation Properties

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