July 2018 Marketing Minute

Bigger, Better, Faster: 6 Tips to Speed Up Sales and Boost Value

Often, what helps a home sell faster is also what helps a home sell for more. Surprisingly enough, just having a low price isn’t the key. Homesellers need to think of their property as a product — something to market — instead of home. See all of the tips here.

The “For Sale” Sign Gets its First Major Makeover in Nearly 50 Years

The last time that the “for sale” sign went through a major transformation was decades ago, during the post-World War II suburban boom. The real estate unicorn Compass, worth $2.2 billion, wants to connect front-lawn signage to the digital world. Get the full scoop here.

Homebuyers Fuel Jump in Mortgage Applications, as More Listings Finally Emerge

After falling for two straight weeks, mortgage application volume rose 2.5 percent last week, seasonally adjusted, compared with the previous week. The increase was driven entirely by purchase applications. Read more here.

How Instagram And Staging Help Two Brokers Sell New York City Real Estate

For Manhattan real estate brokers Joel Moss and Samantha Rose Frith, Instagram is more than just a fun social media tool. It’s a bona fide way to sell a property. Read the full write-up here.

Infographic: Baby Boomers Are Market Movers

Baby boomers are the biggest generation of homebuyers behind millennials, at 32 percent, according to the National Association of REALTORS® (NAR) 2018 Profile of Home Buyer and Seller Generational Trends. Check out the infographic here.

QUICK LINKS

How Will The New Tax Law Shake Up The Housing Market?

New Vacasa Service Connects Agents With Vacation-Homebuyers and Sellers

Weekly Mortgage Applications Fall 2.5% as Buyers Struggle to Find Affordable Homes

“Business opportunities are like buses, there’s always another one coming.”

—RICHARD BRANSON,
Founder of Virgin Group

 

HOMES & LAND | JULY 2018

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June 2018 Marketing Minute

7 Benefits of A Federal Reserve Interest Rate Hike

Higher returns for savers, tamed inflation and more lending are just the first 3 reasons Washington Bureau Chief for Bankrate.com Mark Hamrick, has to offer you not to be taken aback by the raising of Federal interest rates. Follow this link to see the other four and read about all the details.

Amazon Reportedly Weighs Entrance Into Home Insurance Biz

The Seattle-based tech and e-commerce giant has been creeping further into the home services sector recently. In the wake of Amazon’s supposed foray into the insurance sector, insurance company stocks are trading down. See the full write-up from inman.com.

How One Mortgage Lender Shaved Weeks Off Average Closing Times

Lenda, one of the few completely digital mortgage lenders on the market, recently wrapped up its fastest closing to date, seeing a cash-out refinance through to completion in just 13 days! According to van den Brand, it all comes down to Lenda’s proprietary technology–read all about it here.

What You Can Expect If You Are Willing To Accept Cryptocurrency For Selling Your House

Real estate brokers are generally very excited about the potential of cryptocurrency, although, it has yet to become mainstream. After some careful research and various conversations with real estate brokers, attorneys, and title insurance agents, Forbes.com Contributor Adam Bergman, came up with recommendations for anyone seeking to accept cryptocurrency for a real estate transaction. See what he found out about the current state of this technology for Real Estate sales.

6 Things I Wish Real Estate Photographers Would Do

Kristie Barnett, expert interior decorator and writer of TheDecorologist.com blog, has some notes for folks taking pictures of properties that are going on the market. Take a look at what she has to show and tell with some great visual examples of how best to shoot a listing.

QUICK LINKS

5 Cities Where Homes Sold Fastest, And The 5 Slowest

A New Workforce Demands New Real Estate Solutions

These Are The 5 Issues Impacting Real Estate Right Now

“Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.”

— FRANCIS OF ASSISI,
Italian Catholic friar, deacon and preacher

 

HOMES & LAND | JUNE 2018

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May 2018 Marketing Minute

Confidence in Housing at New Peak

Confidence in housing is at a new peak, with enthusiasm among sellers soaring, according to the April Fannie Mae Home Purchase Sentiment Index®. Follow this link to find out what is driving the lift.

How Technology Is Creating Opportunities For Women In Real Estate

Technology isn’t just about coding. It’s about the application of technology and how it can make traditional industries more innovative and open for everyone. The diverse team at Sharestates allowed them to see an opportunity in making the finance and real estate industries more accessible to entrepreneurial women. Read the full article here.

Thursday is the Best Day to List a Home, Find Out What Time

CNBC’s Diana Olick talks to real estate experts to find out the best day of the week and time to list your home for maximum sale exposure. Watch her short report here.

6 Tips to Freshen Up a Stale Listing

If your property is listed for more than a month, you might start to get nervous, but if it’s up for more than a couple of months, you’ll need to consider taking serious action to salvage the listing. Here are six tips to help you freshen up your stale listing.

Homebuilder Sentiment Rises in May Thanks to Strong Demand and Tight Housing Supply

A monthly index of builder sentiment rose 2 points in May, 1 point higher than analysts expected. The National Association of Home Builders sentiment index now stands at 70. Anything above 50 is considered positive. Read more here.

QUICK LINKS

The First Guinness World Record-setting Real Estate Agent is . . .

This Start-up Aims to Help Almost any Homebuyer Make an All-cash Bid

Cybersecurity Protocol? Many Don’t Have One, or Don’t Know If They Do

“Experience is a hard teacher because she gives the test first, the lesson afterward.”

— VERN LAW,
Former Major League Baseball Pitcher

 

HOMES & LAND | MAY 2018

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April 2018 Marketing Minute

Single-family home property taxes rose 3% in 2017: Attom

Attom Data Solutions, an Irvine, California, information firm, proclaims that the average property tax paid in 2017 by owners of single-family homes in the U.S. was $3,296 per house. Explore an interactive 2017 property taxes by county map and get the full scoop here.

Homebuilder sentiment slips in April due to pressure from tariffs and rising prices

The nation’s homebuilders should be ecstatic about their market. Demand is high and supply is painfully low. Builder confidence, however, is slipping, as costs for materials rise. Read on for more details

Hurdlr makes play for real estate agents with business management app

Another startup company has taken aim at the real estate business, to provide “front office” services to agents still using excel spreadsheets and paper to track their finances. Find out more about the winner of Realogy’s 2017 startup competition here.

Subprime mortgages make a comeback—with a new name and soaring demand

They were blamed for the biggest financial disaster in a century. Subprime mortgages — home loans to borrowers with sketchy credit who put little to no skin in the game. Barely a decade later, they’re coming back with a new name — nonprime — and, so far, some new standards. Check out Diana Olick’s writeup and video clip on the situation here.

NAR: Competition in Real Estate ‘Vigorous’

NAR General Counsel Katie Johnson provides a short statement ahead of a June U.S. Department of Justice (DOJ) and Federal Trade Commission (FTC) public workshop describing the state of the real estate market. Read the full post here.

QUICK LINKS

Spring Hits the Housing Market as Weekly Mortgage Applications Rise 4.9%

Disruption Coming In the Luxury Home Market

NAR Pauses Logo Release to ‘Examine‘ Redesign

“The only limit to our realization of tomorrow will be our doubts of today.”

— FRANKLIN D. ROOSEVELT,
32nd President of the United States

 

HOMES & LAND | APRIL 2018

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March 2018 Marketing Minute

Supercharge Your Marketing Message and Convert More Prospects to Profits

We know that today’s savvy consumer can get whatever they want by searching the net, but when you deliver interesting and specific information that’s pertinent to their area, community or neighborhood, you’re more likely to grab their attention and begin building your brand as their local resource. Read more here.

Long-term US mortgage rates fall for first time this year

Long-term U.S. mortgage rates fell this week for the first time this year as the spring home buying season begins. The decline comes after nine straight weeks of increases that pushed borrowing costs higher. The new average rate remains at a high level, however, raising concern that home sales could be dampened. Read on for more details.

How Driverless Cars Could Disrupt The Real Estate Industry

The introduction of a driverless vehicle option could make access to public transit less important to commuters. And that could have a major impact on the needs and demands of the buyers, tenants and renters of office and residential properties (whether single-family or multifamily). Click/tap here for the full article.

Cryptocurrency: First U.S. Real Estate Deed Recorded Using Ethereum

RE/MAX Action First in Tampa predicts that the technology is set to disrupt the industry and is prepared to embrace the use of cryptocurrency in real estate, stating transactions could be settled in minutes instead of multiple days or weeks. Read more about this new technology here.

Real Estate: Trade War Consequences For Housing

Talk of trade war is dominating Wall Street these days. Main Street should be concerned as well. It appears to be an unnecessary burden for prospective homebuyers and builders of homes to contend with, and it may weigh against home sales as the year progresses. Read the full article here. Read the full article here.

QUICK LINKS

Millennials lead all other generations in buying homes

Regulatory Relief Bill Passes Senate

Mortgage refinances fall to decade low

“The only person you are destined to become is the person you decide to be.”

— RALPH WALDO EMERSON,
American essayist, lecturer, philosopher and poet

 

HOMES & LAND | MARCH 2018

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