May 2018 Marketing Minute

Confidence in Housing at New Peak

Confidence in housing is at a new peak, with enthusiasm among sellers soaring, according to the April Fannie Mae Home Purchase Sentiment Index®. Follow this link to find out what is driving the lift.

How Technology Is Creating Opportunities For Women In Real Estate

Technology isn’t just about coding. It’s about the application of technology and how it can make traditional industries more innovative and open for everyone. The diverse team at Sharestates allowed them to see an opportunity in making the finance and real estate industries more accessible to entrepreneurial women. Read the full article here.

Thursday is the Best Day to List a Home, Find Out What Time

CNBC’s Diana Olick talks to real estate experts to find out the best day of the week and time to list your home for maximum sale exposure. Watch her short report here.

6 Tips to Freshen Up a Stale Listing

If your property is listed for more than a month, you might start to get nervous, but if it’s up for more than a couple of months, you’ll need to consider taking serious action to salvage the listing. Here are six tips to help you freshen up your stale listing.

Homebuilder Sentiment Rises in May Thanks to Strong Demand and Tight Housing Supply

A monthly index of builder sentiment rose 2 points in May, 1 point higher than analysts expected. The National Association of Home Builders sentiment index now stands at 70. Anything above 50 is considered positive. Read more here.

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The First Guinness World Record-setting Real Estate Agent is . . .

This Start-up Aims to Help Almost any Homebuyer Make an All-cash Bid

Cybersecurity Protocol? Many Don’t Have One, or Don’t Know If They Do

“Experience is a hard teacher because she gives the test first, the lesson afterward.”

— VERN LAW,
Former Major League Baseball Pitcher

 

HOMES & LAND | MAY 2018

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April 2018 Marketing Minute

Single-family home property taxes rose 3% in 2017: Attom

Attom Data Solutions, an Irvine, California, information firm, proclaims that the average property tax paid in 2017 by owners of single-family homes in the U.S. was $3,296 per house. Explore an interactive 2017 property taxes by county map and get the full scoop here.

Homebuilder sentiment slips in April due to pressure from tariffs and rising prices

The nation’s homebuilders should be ecstatic about their market. Demand is high and supply is painfully low. Builder confidence, however, is slipping, as costs for materials rise. Read on for more details

Hurdlr makes play for real estate agents with business management app

Another startup company has taken aim at the real estate business, to provide “front office” services to agents still using excel spreadsheets and paper to track their finances. Find out more about the winner of Realogy’s 2017 startup competition here.

Subprime mortgages make a comeback—with a new name and soaring demand

They were blamed for the biggest financial disaster in a century. Subprime mortgages — home loans to borrowers with sketchy credit who put little to no skin in the game. Barely a decade later, they’re coming back with a new name — nonprime — and, so far, some new standards. Check out Diana Olick’s writeup and video clip on the situation here.

NAR: Competition in Real Estate ‘Vigorous’

NAR General Counsel Katie Johnson provides a short statement ahead of a June U.S. Department of Justice (DOJ) and Federal Trade Commission (FTC) public workshop describing the state of the real estate market. Read the full post here.

QUICK LINKS

Spring Hits the Housing Market as Weekly Mortgage Applications Rise 4.9%

Disruption Coming In the Luxury Home Market

NAR Pauses Logo Release to ‘Examine‘ Redesign

“The only limit to our realization of tomorrow will be our doubts of today.”

— FRANKLIN D. ROOSEVELT,
32nd President of the United States

 

HOMES & LAND | APRIL 2018

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March 2018 Marketing Minute

Supercharge Your Marketing Message and Convert More Prospects to Profits

We know that today’s savvy consumer can get whatever they want by searching the net, but when you deliver interesting and specific information that’s pertinent to their area, community or neighborhood, you’re more likely to grab their attention and begin building your brand as their local resource. Read more here.

Long-term US mortgage rates fall for first time this year

Long-term U.S. mortgage rates fell this week for the first time this year as the spring home buying season begins. The decline comes after nine straight weeks of increases that pushed borrowing costs higher. The new average rate remains at a high level, however, raising concern that home sales could be dampened. Read on for more details.

How Driverless Cars Could Disrupt The Real Estate Industry

The introduction of a driverless vehicle option could make access to public transit less important to commuters. And that could have a major impact on the needs and demands of the buyers, tenants and renters of office and residential properties (whether single-family or multifamily). Click/tap here for the full article.

Cryptocurrency: First U.S. Real Estate Deed Recorded Using Ethereum

RE/MAX Action First in Tampa predicts that the technology is set to disrupt the industry and is prepared to embrace the use of cryptocurrency in real estate, stating transactions could be settled in minutes instead of multiple days or weeks. Read more about this new technology here.

Real Estate: Trade War Consequences For Housing

Talk of trade war is dominating Wall Street these days. Main Street should be concerned as well. It appears to be an unnecessary burden for prospective homebuyers and builders of homes to contend with, and it may weigh against home sales as the year progresses. Read the full article here. Read the full article here.

QUICK LINKS

Millennials lead all other generations in buying homes

Regulatory Relief Bill Passes Senate

Mortgage refinances fall to decade low

“The only person you are destined to become is the person you decide to be.”

— RALPH WALDO EMERSON,
American essayist, lecturer, philosopher and poet

 

HOMES & LAND | MARCH 2018

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February 2018 Marketing Minute

Stock Market Plunge: Is Real Estate Safe?

The recent Wall Street frenzy had people from all over the world fearing that a U.S. real estate bubble might be the culprit after the stock market suddenly took a nearly 1,600-point (4.6 percent) plunge. According to CNN Money, it was the biggest point decline in history during a trading day. Could stock market volatility and a thriving housing sector spur the Fed to raise rates? Read more here.

The First Real Estate-backed Cryptocurrency Is Here

When an investor buys Aperture’s so-called Property Coin, the person is buying into a fund backed by the company’s fix-and-flip portfolio. Property Coin is built on Ethereum, a blockchain platform with an $84 billion market cap, second to Bitcoin worldwide. Click here for more details.

2008 DOJ Consent Decree Affecting MLS Set To Expire This Fall

A settlement limiting anti-competitive practices (bans on new business strategies) and a more prevalent issue where some agents were denied access to listing data, is approaching its sunset date Nov. 18. Two members of Congress have written to the DOJ and the FTC to request that they consider extending the 10-year consent decree, and may hold hearings. See the full article here. See the full article here.

9 Apps Every Real Estate Agent Should Have Handy

Kristi Kennelly, National Speaker and former Broadway performer shares her top apps and tech tools for real estate agents in 2018. From social video to email analytics to checking your prose for grammar mistakes, see Kristi’s full list here.

Real Estate Technology Company Homesnap Secures $14 Million In Funding

The company plans to use this round of funding to develop new tools that will allow real estate agents to increase productivity in the field and to power automated digital marketing for agents and brokerages. The new investment brings the total capital raised by Homesnap to more than $32 million. Read more about Homesnap here.

QUICK LINKS

The Biggest Mistake Almost Every Real Estate Agent Makes

Are robots the future of property showings?

The Real Estate Agent of Tomorrow

“If you really look closely, most overnight successes took a long time.”

— STEVE JOBS,
American entrepreneur, co-founder of Apple Inc.

 

HOMES & LAND | FEBRUARY 2018

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January 2018 Marketing Minute

3 Ways To Make The Most Out Of Every Listing

A listing is a listing. But what if you could get more out of it than you originally had thought? The good news is that you can. With 12% of all current homeowners projected to move in the next year, building relationships and networking becomes one of your most important narratives. Here are three ways to ensure that you’re getting the most leads out of your listings.

6 Housing Predictions for 2018 From The Experts

Leave it to industry leaders to know best about what’s going on in the real estate world. There’s always good and bad when it comes to housing, as seen with these six housing predictions from the experts. It’s exciting to see that the millennial demand for housing will keep growing, but there’s also the issue of not enough inventory that will take a toll on 2018 real estate. See these predictions and more by reading the article above.

Tips For A Successful Real Estate Photo Shoot

It’s imperative to have high quality photographs of your listings. From making sure to turn on all the lights, to ensuring that all of the clutter is hidden from a room, there are numberous ways to significantly increase the quality of your real estate photography. Check out these tips so that you can get started today.

What Does The New Tax Law Mean for Homeowners and Real Estate Professionals?

If you’ve been keeping up with the news at all, you’re probably aware that new tax laws have been signed into place as of recently. The good news? The final legislation will benefit homeowners, homebuyers, real estate investors, and even Realtors®. From tax rate reductions to mortgage interest deductions, read this article for a full breakdown on how the tax cuts and Jobs Act will affect your business this coming year.

2018 Social Media Trends

A new year gives you the chance to improve in an area where you might be lacking. For many, social media is an important part of any business that will continue to drive sales, increase brand awareness, and change the way that we consume media in today’s society. Make sure you’re aware of these best practices and trends for the upcoming year so that you can stay ahead of the curve with your business.

QUICK LINKS

Pro Tips For Decorating With Ultra Violet — Pantone’s 2018 Color of the Year

15 Garden Trends To Watch for in 2018

How To Choose a Real Estate Company To Work For

“The key to success is action, and the essential in action is perseverance.”

—SUN YAT-SEN,
Chinese philosopher

 

HOMES & LAND | JANUARY 2018

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