Author Archives: Marketing Department

About Marketing Department

We are the marketing department for Homes & Land Affiliates, LLC., based in Tallahassee, Florida, USA.

September 2017 Marketing Minute

5 Stats on How Print Magazines Are Growing in 2017

Did you know that 226 NEW print magazines were launched in 2016? In a world of overwhelming email marketing campaigns, social media ads, and an enormous scope of digital offerings – it’s easy to wonder the age old question of whether or not print is dead. According to research, the opposite is true. You can’t deny statistics. Check out these five facts on how print magazines are actually growing.

15 Crazy Real Estate Myths Your Clients Probably Believe

The six percent commission rule. The idea that a home can only either pass or fail an inspection. And finally, the idea that weekends bring out the most serious buyers. You might not realize it, but some customers believe outdated real estate myths that have been passed down the grapevine. Make sure that they are receiving accurate facts in order in order to reflect a positive experience on both ends. See all 15 myths that your clients probably think are true.

Mortgage Demand Is About to Boom, But Not Without Fraud Risks

Did you know that CoreLogic predicits that purchase mortgage applications will make up 75 percent of all applications by 2018? While this is seen to be a good thing, along comes the risk of fraud. In order to ensure a smooth mortgage transaction, read about these three mortgage fraud indicators that are on the rise so that you and your clients don’t have to run into any hiccups.

Staying a Step Ahead Of The Bad Guys

September is recognized as Realtor Safety Month by the National Association of Realtors, which means that personal safety tops the list. Whether you require that a potential client provides ID before a showing, or even a preapproval from a lender to prove serious interest beforehand – it’s important to stay on your toes as an agent. Here are several tips that will help you to stay safe on the job.

9 Tech Tools Any Real Estate Business Should Add To Its Arsenal

According to NAR, 27% of agents and 21% of brokers spent between $501 and $2,000 on technology in the last 12 months. The nine tools discussed in this article can assist in helping to better run a business, as well as cut out some of the unnecessary steps that waste time when undergoing day-to-day tasks as a broker or agent.

QUICK LINKS

Millennials Are Prolonging Home Buying Because of College Debt

Here’s The Salary You Need To Afford a Home in 22 U.S. Cities

What’s Rude To Ask During An Open House?

“Strength doesn’t come from what you can do. It comes from overcoming the things you once thought you couldn’t.”

—RIKKI ROGERS,
Author

 

HOMES & LAND | SEPTEMBER 2017

Leave a comment

Filed under Industry Articles and Trends, Marketing Minute

August 2017 Marketing Minute

7 Secrets to Winning Over More Clients

Today’s consumer expects a callback within an hour of submitting a request for a Realtor. A study done by PCMS Consulting and One Cavo found that 75 percent of agents took too long to respond to a client’s request. If you want to attract more customers, sometimes you have to position yourself from the eyes of the buyer. Check out these seven secrets that will result in referrals from clients over and over again.

Do These 5 Things to Establish Yourself as a New Realtor

There are more than 2 million practicing agents in the U.S., so it’s easy to feel intimidated when you first step into the market as a new Realtor. Hit the ground running by branding yourself, and make sure to build your credibility by reaching out when you need advice as well as networking on a regular basis. Even if you’re an experienced agent, these tips can help to better your business.

Create Shareable Social Media Content With These Tips

The human brain processes images 60,000 times faster than text alone. In the real estate industry, it’s important to create content that’s simple, yet intriguing. With these five tips from RISMedia, you’ll find that you can quickly increase your scope of coverage to potential clients by creating shareable content in no time. Check out how you can become more social media savvy here.

Housing Finance Reform Might Be On its Way

With the Trump administration saying that housing reform is one of its “top priorities,” expect those talks to begin soon. According to HousingWire, it starts by making rental housing more affordable. By doing so, the steady stream of affordable supply helps to stabilize families to support future homeownership. If you’re an agent, don’t be afraid to shy away rentals. If you’re interested in several other factors that might have an impact of housing reform, read more here.

10 Marketing Tools for Agents That Require Little Time Through Automation

At Homes & Land, the value of advertising goes well beyond the print side with resources that include social media exposure, digital issues, email campaigns, and more. In order to be successful as an agent, automation can help you get ahead of the game by doing most of the work for you. In return, you’ll find a lot more hours to spend with clients while still staying relevant in the meantime. See the 10 tools that will help take your status to the next level here.

QUICK LINKS

Leading Marketing Index Indicates Improvement Across the Entire Country

What’s Going on with the Neighborhoods in the Middle Who Are Neither Struggling nor Thriving?

Millennials are Buying Homes Based on Their Dogs, Not Their Children or Families

“Work like there is someone working twenty-four hours a day to take it away from you.”

—MARK CUBAN,
Entrepreneur, Television Personality

 

HOMES & LAND | AUGUST 2017

Leave a comment

Filed under Marketing Minute

Celebrate National Watermelon Day with Inspired Salsa!

Did you know that today is National Watermelon Day? And what better way to celebrate than by enjoying summer’s most notorious fruit in a different way. Whether you slice it up, prefer it seedless, or add it to your drink, you can’t go wrong with watermelon. Try this watermelon salsa as an addition to tonight’s dinner that is great for dipping or pairs well on top of salad.

Watermelon Salsa Recipe

Serving Size: Makes 3 Cups
Recipe From: The Gunny Sack

Ingredients:
1 personal size watermelon (1 cup of diced watermelon and the watermelon bowl, needed for recipe)
1 cup diced cucumbers
1 cup diced peppers (any combination of green, orange, yellow or red peppers)
⅓ cup chopped cilantro
½ cup diced onion
2 tbsp lime juice
1 tbsp chopped jalapenos (optional)
Salt and black pepper for taste

Instructions: 

  • Cut the personal size watermelon in half, cut slices in the watermelon and scoop the slices out. Hollow out the watermelon so that it can be used as a bowl. Dice enough watermelon to measure one cup. Save the remaining watermelon for another use.
  • Drain the watermelon juice out of the cup, put the diced watermelon in a bowl and add the onion, cucumbers, peppers, jalapenos (optional), cilantro, lime juice, and black pepper.
  • Mix everything together and taste the salsa. Add salt to taste and additional lime juice and black pepper, if needed. Drain any excess liquid from the bowl and then scoop the salsa into the hollowed out watermelon half.
  • Serve the watermelon salsa directly from the watermelon bowl.

Enjoy!

Leave a comment

Filed under Design

July 2017 Marketing Minute

3 Ways Real Estate Agents Waste Resources on Social Media

In previous editions of the Marketing Minute, we’ve talked about best practices for successful social media. But, oftentimes just as important as what you should be doing, is what you should NOT be doing. Take a look at three ways you might be wasting resources on social media.

A Mind-Blowing, Simple Way to Start a Prospecting Conversation

Whether you’ve been an agent for 2 months or 20 years, starting a sales conversation is an ever-present obstacle for some. This article from Inman provides an easy way to engage prospects in a sales conversation without coming off as a “sales person.” Find out their advice here.

Is it Easier to Sell Real Estate in a Good Market or a Bad One?

Most of the data we’ve shared here on the Marketing Minute has talked about the recent nationwide trend of relatively low sales inventory coupled with high buyer demand due to low interest rates. The debate goes on however, as to whether these are positive signs for sellers. Take a look at the latest debate from the Inman team here.

Is This The Future of Real Estate Marketing?

In the real estate industry, we’ve gone from simple text descriptions, photos, videos and video tours. New technology is now available that will use sophisticated cameras to render a 3-D model of your listings. Forbes discusses whether this is the future of showcasing your listings here.

Making Your Dollars Count

Here at Homes & Land, we are always looking for ways to make the most of your marketing dollars. Aside from the channels you decide to use as part of your marketing strategy, you also need to focus on the activities that drive the most revenue while delegating other tasks. This article from RISMedia talks about how to best prioritize your time. Read more here.

QUICK LINKS

Survey Says: Homeownership is a Sound Investment If You Can Afford It

A Big Deal in Nonprime Mortgages Proves leery Investors are Finally Hungry Again

Is Now the Right Time to Start Selling Luxury Real Estate?

“I have always said that everyone is in sales. Maybe you don’t hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales.”

—ZIG ZIGLAR,
American author, salesman, and motivational speaker

 

HOMES & LAND | JULY 2017

Leave a comment

Filed under Marketing Minute

June 2017 Marketing Minute

Existing home sales hit 5.62 million units in May, vs. expectations of 5.57 million

The May home sales numbers are in from NAR, beating economists’ estimates. The median house price rose to an all-time high, namely due to a shortage of homes on the market relative to demand nationwide. Read the full story here.

Boost Your Real Estate Business with the Three “C’s” of Marketing

If you have ever taken a marketing course, you’ve likely heard of the four “P’s” of marketing (product, price, promotion and place), but one marketing agency offers up the 3 “C’s.” Our team here at Homes & Land agrees with their approach of focusing on Consistency, Creativity and Commitment when building out your marketing program. Get their perspective here.

Who’s Powering the Housing Market? Surprise! It’s Millennials!

Much of the news coverage about buying habits of Millennials has focused on their inability and/or unwillingness to purchase a home vs. rent. However, it may come as a surprise that they are actually the largest group of homebuyers in the US! It’s part of the reason why our team continues to invest in new technologies ? like text codes ? to engage what is now the largest group of homebuyers for the fourth straight year. Read the entire article from NBC here.

Creating the Ultimate Buyer Experience

Creating memorable buying experiences can often be the difference in obtaining a one-time customer, or a lifelong customer who also refers their friends and family to you. These tips provide a good refresher on how to ensure your buyers are wowed by their experience with you. Check out the full article here.

How to Perfect Your Pre-Listing Presentation

Winning listings often comes down to first impressions. The real estate consultant in this article provides an interesting perspective on how to maximize your chances when vying for a new listing. He recommends a strong listing presentation, coupled with getting it in front of as many sellers as possible. Read all of the recommendations here.

QUICK LINKS

Boomers Look To Real Estate To Afford Retirement

These are the fastest-growing cities in the U.S.

Big drop in mortgage rates juices refinances, but doesn’t seduce buyers

“As marketing converges with customer service and sales, marketing today is more about helping and less about hypinge.”

—JOEL BOOK,
Principal – Marketing Research & Education Group, ExactTarget

 

HOMES & LAND | JUNE 2017

Leave a comment

Filed under Marketing Minute