Author Archives: Marketing Department

About Marketing Department

We are the marketing department for Homes & Land Affiliates, LLC., based in Tallahassee, Florida, USA.

January 2017 Marketing Minute

15 Ideas for Anchoring Your Marketing Approach around Customer Behaviors

When it comes to the home buying journey, it is up to consumers to decide where to research, how to buy, when to purchase, and where to buy. These hyper-informed home shoppers also have high expectations, so it’s especially important that you take the right steps to position yourself for success.

A recent white paper by IBM Marketing Cloud® advises real estate professionals, “Focus on understanding customers contextually and delivering a personalized experience, and you’ll be likely to meet – and exceed – the lofty expectations of today’s buyers.”

Here are 15 strategies and tactics you can leverage throughout the buyer journey “to better connect relevant customer data, personalize engagement and move to a more customer-centric approach.”

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Amplify Your Marketing Strategy

Are you ready to kick start your marketing and get in complete sync with your customers and prospects? Homes & Land offers the perfect solution with a fully integrated marketing package that has been thoughtfully designed to help real estate professionals achieve 4 key objectives:

  1. Generate Leads
  2. Win Listings
  3. Impress Sellers
  4. Build Your Personal Brand

Learn more about advertising with Homes & Land

Leadership from a Millennial’s Perspective

When it comes to leading a team of millennials, there need to be certain tactics in place that will help them reach their fullest potential. In a recent Forbes article, guest writer Mikhail Hutton discusses 5 lessons that he learned from leading his own team of millennials.

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5 Ways to Humanize the Home Buying Experience

During the emotional process of buying a home, it’s crucial for REALTORS® to focus on the client, rather than the transaction. As explained in an Inman article by contributor Jackson Cooper, “Prospective homeowners want to know what’s in the deal for them and their family.” Cooper goes on to review five ideas for staying focused on your client’s needs, including their unique price range, down payment abilities and family needs.

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10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. In an article featured in Entrepreneur Magazine, marketing expert Susan Gunelius discusses 10 rules that industry professionals should follow to ensure social media success.

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6 Characteristics of an Innovative Leader

A Monthly Checklist to Keep Your Blog Fresh

7 Tips for Effective Email Marketing

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”

—STEVE JOBS,
American businessman, inventor, and industrial designer

 

HOMES & LAND | JANUARY 2017

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December 2016 Marketing Minute

Is your business ready for 2017?

The new year is right around the corner, which means it’s time to rev up your real estate business! What does 2017 look like in regards to mortgage rates, home values, and inventory? Real estate experts weigh in.

magAccording to recent forecasts from the National Association of REALTORS®, the Mortgage Bankers’ Association, Freddie Mac and Fannie Mae, we can expect a big influx of home sales in 2017.

“NAR is predicting existing-home sales to reach 6 million in 2017, higher than its 5.8 million forecast for this year,” a recent article reports, “MBA is predicting home sales to eclipse 6.5 million next year, which Fannie Mae and Freddie Mac are both predicting 6.2 million.

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A marketing plan for the new year

With a prosperous real estate year ahead, it’s time to get your marketing strategies in order. When you place an advertisement in Homes & Land magazine, you’ll also receive a package of features and benefits designed to increase your online exposure!

  • Extensive online syndication (click here to see the full list)
  • Luxury syndication for qualified listings to the Wall Street Journal, duPont Registry and other premium sites that target affluent consumers
  • A personal website to increase your visibility*
  • Featured Agent status on HomesAndLand.com, so you’re easy to find and contact
  • Virtual tours automatically created for any property with six or more photos
  • Social media tools to help spread the word about listings Your ad in the Digital Magazine, which you can share with buyers and sellers

Learn more about advertising in Homes & Land Magazine

* If you have a digital “business card” but no personal website through Homes & Land, contact your Publisher to have your account upgraded.

How to create a warm, inviting winter listing

When it comes to selling a home during the winter season, staging is crucial. A recent article in REALTOR® Magazine sheds some light on the most important home staging elements to utilize during an open house. In this post, you’ll learn everything you need to know about curb appeal, suitable holiday decor, incorporating color, and creating warmth with lighting.

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10 creative exercises that are better than brainstorming

Conducting brainstorming sessions with your colleagues is a great way to come up with new ideas, but you’re only scratching the surface. Try these ten exercises to supercharge your creativity and innovation!

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Smart home features that consumers want (but don’t ask for)

Although 82 percent of consumers don’t ask their agents about smart home devices, they’re still interested, as revealed in a recent study conducted at The National Association of REALTORS® and Center for REALTOR® Technology Labs. “The most important smart home tools are smart locks, lights and thermostats,” the study reports. Home shoppers are interested in using smart technology “to increase safety and privacy while reducing costs and energy usage.”

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8 online marketing tips for the holidays

3 tactics every small business can implement today

The importance of authenticity in social media

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.”

—ALBERT SCHWEITZER,
FRENCH-GERMAN PHILOSOPHER

 

HOMES & LAND | DECEMBER 2016

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November 2016 Marketing Minute

Print is Alive and Thriving

The print industry is very much alive and well, according to research in the 2016/17 Magazine Media Factbook. In addition to its number one ranking in reaching affluent influential consumers, print magazines are also the most trusted, inspiring and motivating form of media.

Print magazines have a rather long shelf life as well, reaching 80% of the audience over a 10 week period. If you think that’s impressive, consider this:

  • magMagazine media’s total audience grew to 1.75 billion in 2015, resulting in an increase of 6.2%
  • The average reader spends 51.6 minutes reading each print issue
  • 93% of consumers under age 35 read magazine media, while 95% of those under age 25 read magazine media

See the proof for yourself by reading through these compelling and comprehensive facts and figures.

Download the full report

Take the next step

Whether you’re a seasoned agent or new to the industry, one of the best ways to get noticed and attract leads is to advertise in a quality magazine. Lucky for you, that’s exactly what you’ll find at Homes & Land.

Our niche is real estate. People pick up Homes & Land magazine because they are interested in buying and selling a house.

Experience also counts. For over 40 years Homes & Land magazine has helped Realtors generate leads, compete for listings, and build their personal brand!

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Learn more about advertising in Homes & Land Magazine

 

Agents: Are you a Hunter or Helper?

As research as shown in the field, not all real estate agents share the same talents and abilities. Let’s delve deeper into this subject.

“Some are more ideally suited for the hunter and gatherer sales-based environment where they need to go find new customers and actively (maybe even aggressively) close them,” according to a recent article by Inman. “Others, however, are better suited for servicing leads hard-fought and closed by someone else.”

So, which one are you?

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Content Marketing Trends to watch for in 2017

In nearly every industry and business model, content marketing is completely necessary and important. Although you may already know the type of content to publish and deliver to consumers, are you also staying ahead of the trends?

As you plan your marketing strategy for 2017, make sure you’re prepared by keeping an eye out for these upcoming trends.

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Using Snapchat & Facebook Live to Sell Homes

As a recognized real estate professional, are you using social media to your full advantage? According to a recent article, there are many more ways than you think to incorporate social networking tools into your marketing strategy, starting with Snapchat and Facebook Live video.

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6 tips for turning your email signature into a powerful marketing weapon

Everything you need to know about managing a remote workforce

Powerful habits of mentally strong people

To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.

—DOUGLAS ADAMS,
BEST-SELLING AUTHOR

 

HOMES & LAND | NOVEMBER 2016

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October 2016 Marketing Minute

Taking leads to the max with social media marketing

If you feel that your social media efforts are not getting you noticed or making the impact you expected, then it may be time to tweak your marketing strategy and how you engage with past and potential clients.

You’re not alone; according to Hubspot’s Social Media Benchmarks Report, “many real estate agents and brokers have a difficult time engaging with clients through social media.”

To get you started on the fast track to social success, a recent article offers some great tips that will help you “power up your social media marketing efforts so your real estate agency can start getting the notice and leads that it deserves.”

Read the full article

Social sharing from one platform

Once you have a solid marketing plan in place, it’s time to take advantage of all the helpful tools available to you and your real estate agency. As a Homes & Land advertiser, you’re provided with easy-to-use social media tools to effectively promote your listings and superior expertise.

No matter how you connect with your social network, Homes & Land can help. You can share your listings on Facebook, Twitter and Pinterest directly from the Homes & Land Control Panel. You can even post Virtual Tours of your listing to YouTube.

It’s never been easier to promote your services and your inventory to your social network!

Learn more about technology-fueled advertising opportunities with Homes & Land

 

Real estate gets a seat at the S&P 500 table

It’s official: Real Estate has been promoted! Once a sub-industry of the financial sector, real estate has now gained its spot in the S&P 500 Index.

“Real estate’s promotion should attract more institutional and individual investors to the space,” according to an article in Forbes Magazine. “It tells them this is no longer a niche market but one with a distinct and significant presence, with its own unique business drivers.”

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How to make the most of your “To-Do List”

With all the endless tasks that we have to complete on a daily basis along with the pressure to remember everything, to-do lists can honestly be a lifesaver. Whether you prefer to set a reminder in your phone or physically write it down on a notepad, here are 7 styles of to-do lists that you may not have tried. Ready . . . set . . . organize!

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Understanding the mind of a luxury buyer

Knowing this growing group of prosperous buyers is a valuable commodity in today’s market. With some insight into lifestyle, technology, and locations, a rewarding transaction could be well within reach. Let’s take a deeper look into the mind of the luxury buyer.

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Real estate agents: Here’s how to use Snapchat to get higher engagement

5 Ways to talk to senior clients about downsizing

An introvert’s 5 tips for career success

“Ideas can be life-changing. Sometimes all you need to open the door is just one more good idea.”

—JIM ROHN,
ENTREPRENEUR AND MOTIVATIONAL SPEAKER

HOMES & LAND | OCTOBER 2016

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September 2016 Marketing Minute

Is 3D Printing the Future of Real Estate?

According to a new study presented by Nielsen Catalina Solutions at the Advertising Research Foundation Audience Measurement 2016 Conference, magazines deliver the best return on ad spending. That’s right, print magazines outranked TV, digital display and video, as well as mobile and cross-media campaigns.

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Take advantage of emerging technologies

3D printing isn’t the only emerging technology to be aware of. As a matter of fact, you can give your listings the technological interaction they’re lacking just by advertising with Homes & Land.

With a touch from their laptop, smart phone or tablet, buyers and sellers can subscribe to your local interactive Homes & Land Digital Magazine, enlarge photos of your listings, see virtual tours, share on social media, and connect with you.

Learn more about technology-fueled advertising opportunities with Homes & Land

 

10 tips before entering the Drone Zone

Have you ever used a drone to showcase your listings? Thanks to emerging drone technology, we are now entering a new real estate marketing era that’s full of possibilities. On August 29, 2016, the Federal Aviation Administration implemented new, more relaxed regulations for how Realtors use drones.

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Emoji Etiquette 101

Emojis are increasingly being seen and used in professional communications, but it’s important to know when they are and aren’t appropriate to use with clients. Follow these guidelines for a smooth selling experience that’s free of miscommunication.

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Why you should stop sending the “Quick Question” Email

We’ve all probably sent or received that email with a variation of the subject line “Quick Question.” However, it’s not as effective as you may think. Upon analyzing a sales insight company’s data, it was revealed that “quick question” emails were by far the most popular, but they were also the least effective.

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QUICK LINKS

America’s fastest growing (and shrinking) housing markets

Predicting the U.S. economy with Post-it notes

Why Brexit is great news for U.S. homebuyers

“No matter what people tell you, words and ideas can change the world.”

— Robin Williams

HOMES & LAND | SEPTEMBER 2016

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