Author Archives: Marketing Department

September 2018 Marketing Minute

No Gain, No Loss: Existing-Home Sales Stabilize

August existing-home sales stabilized, ending a regressive streak, the National Association of REALTORS® (NAR) reports. Get all the recent activity details by clicking this link.

10 Real Estate Pros Share Their Favorite Way To Market Active Listings

Today’s real estate agents have countless ways to spread the word about new home listings. From the MLS and email blasts to social media, you can reach a wide network of potential buyers and brokers with just a few clicks. But which methods are working best for successful industry professionals? See what the panel has to say.

Foreclosures and Delinquency Rates Dip to 12-year Low: CoreLogic

While the downtick may seem small, the number of Americans failing to make payments on their homes has been falling steadily over the past decade. Neither the delinquency rate nor foreclosure rate has been this low since 2006. Take a look at the report summary here.

The Housing Market is ‘In An Absolute Perfect Storm For Demand,’ Real Estate CEO Says

Millennials seem to want homes just as much as older generations — and that spells a boon for housing demand according to Century 21 CEO and President, Nick Bailey. Read a summary or watch his CNBC interview here.

The Jury is In: This Cycle Ends in 2020

We have been hearing about this for a while now, but the jury is finally in: most economists predict this up cycle will end in 2020. America may have less than two fat years to make hay while the sun is still shining on the economy. Read the write up from housingwire.com.

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After A Starbucks Opens In Town, Housing Prices Tend To Rise, Harvard Study Finds

Top Podcasts for Real Estate Agents

How Real Estate Can Help The Survivors Of Hurricane Florence

“Don’t worry about failure; you only have to be right once.”

—DREW HOUSTON,
Founder and CEO of Dropbox

 

HOMES & LAND |SEPTEMBER 2018

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August 2018 Marketing Minute

Housing Tipping Back To A Buyer’s Market As Sellers Cut Prices

After several years of significant home price gains, the market appears to have found a limit to what people can afford. Sellers are finally responding by increasingly lowering prices. Read the full report here.

New Housing Starts And Permits Tick Upward, Easing Low Inventory Woes

Privately-owned housing starts and privately-owned housing units authorized by building permits are both trending upwards, month-over-month, according to the latest new residential construction numbers from U.S. Census Bureau and the U.S. Department of Housing and Urban Development. See all of the details here.

Luxury Market on Record Streak

High-end homes are moving rapidly, with age of inventory at 108 days—11 days faster than in July 2017—and $1 million-plus properties on the rise. Check out a summary of the July Luxury Home Index report here.

No Housing Recession Over Horizon

Through the first half of 2018, existing-home sales are down just a tad, while new home sales are up. Home prices continue to move higher and distressed property sales have fallen to historic lows. The one area of concern is increasing housing unaffordability. Get the full rundown here.

IRS 20% Business Deduction Brings Good News To Real Estate Agents

The Internal Revenue Service and the U.S. Department of the Treasury issued proposed regulations this week for Section 199A of the Tax Cuts and Jobs Act, which passed at the end of last year. Now, new guidance released by the IRS shows that real estate agents and other real estate professionals could benefit from the 20% deduction. Read on here.

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When Do Interest Rates Hurt Real Estate Investing?

I Doubled My Revenue in 12 Months by Analyzing These 3 Types of Data

Midwest Overtakes California For The Hottest Housing Markets

“Pursue some path, however narrow and crooked, in which you can walk with love and reverence.”

—HENRY DAVID THOREAU,
American Essayist, Poet & Philosopher

 

HOMES & LAND | AUGUST 2018

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July 2018 Marketing Minute

Bigger, Better, Faster: 6 Tips to Speed Up Sales and Boost Value

Often, what helps a home sell faster is also what helps a home sell for more. Surprisingly enough, just having a low price isn’t the key. Homesellers need to think of their property as a product — something to market — instead of home. See all of the tips here.

The “For Sale” Sign Gets its First Major Makeover in Nearly 50 Years

The last time that the “for sale” sign went through a major transformation was decades ago, during the post-World War II suburban boom. The real estate unicorn Compass, worth $2.2 billion, wants to connect front-lawn signage to the digital world. Get the full scoop here.

Homebuyers Fuel Jump in Mortgage Applications, as More Listings Finally Emerge

After falling for two straight weeks, mortgage application volume rose 2.5 percent last week, seasonally adjusted, compared with the previous week. The increase was driven entirely by purchase applications. Read more here.

How Instagram And Staging Help Two Brokers Sell New York City Real Estate

For Manhattan real estate brokers Joel Moss and Samantha Rose Frith, Instagram is more than just a fun social media tool. It’s a bona fide way to sell a property. Read the full write-up here.

Infographic: Baby Boomers Are Market Movers

Baby boomers are the biggest generation of homebuyers behind millennials, at 32 percent, according to the National Association of REALTORS® (NAR) 2018 Profile of Home Buyer and Seller Generational Trends. Check out the infographic here.

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How Will The New Tax Law Shake Up The Housing Market?

New Vacasa Service Connects Agents With Vacation-Homebuyers and Sellers

Weekly Mortgage Applications Fall 2.5% as Buyers Struggle to Find Affordable Homes

“Business opportunities are like buses, there’s always another one coming.”

—RICHARD BRANSON,
Founder of Virgin Group

 

HOMES & LAND | JULY 2018

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June 2018 Marketing Minute

7 Benefits of A Federal Reserve Interest Rate Hike

Higher returns for savers, tamed inflation and more lending are just the first 3 reasons Washington Bureau Chief for Bankrate.com Mark Hamrick, has to offer you not to be taken aback by the raising of Federal interest rates. Follow this link to see the other four and read about all the details.

Amazon Reportedly Weighs Entrance Into Home Insurance Biz

The Seattle-based tech and e-commerce giant has been creeping further into the home services sector recently. In the wake of Amazon’s supposed foray into the insurance sector, insurance company stocks are trading down. See the full write-up from inman.com.

How One Mortgage Lender Shaved Weeks Off Average Closing Times

Lenda, one of the few completely digital mortgage lenders on the market, recently wrapped up its fastest closing to date, seeing a cash-out refinance through to completion in just 13 days! According to van den Brand, it all comes down to Lenda’s proprietary technology–read all about it here.

What You Can Expect If You Are Willing To Accept Cryptocurrency For Selling Your House

Real estate brokers are generally very excited about the potential of cryptocurrency, although, it has yet to become mainstream. After some careful research and various conversations with real estate brokers, attorneys, and title insurance agents, Forbes.com Contributor Adam Bergman, came up with recommendations for anyone seeking to accept cryptocurrency for a real estate transaction. See what he found out about the current state of this technology for Real Estate sales.

6 Things I Wish Real Estate Photographers Would Do

Kristie Barnett, expert interior decorator and writer of TheDecorologist.com blog, has some notes for folks taking pictures of properties that are going on the market. Take a look at what she has to show and tell with some great visual examples of how best to shoot a listing.

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5 Cities Where Homes Sold Fastest, And The 5 Slowest

A New Workforce Demands New Real Estate Solutions

These Are The 5 Issues Impacting Real Estate Right Now

“Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.”

— FRANCIS OF ASSISI,
Italian Catholic friar, deacon and preacher

 

HOMES & LAND | JUNE 2018

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May 2018 Marketing Minute

Confidence in Housing at New Peak

Confidence in housing is at a new peak, with enthusiasm among sellers soaring, according to the April Fannie Mae Home Purchase Sentiment Index®. Follow this link to find out what is driving the lift.

How Technology Is Creating Opportunities For Women In Real Estate

Technology isn’t just about coding. It’s about the application of technology and how it can make traditional industries more innovative and open for everyone. The diverse team at Sharestates allowed them to see an opportunity in making the finance and real estate industries more accessible to entrepreneurial women. Read the full article here.

Thursday is the Best Day to List a Home, Find Out What Time

CNBC’s Diana Olick talks to real estate experts to find out the best day of the week and time to list your home for maximum sale exposure. Watch her short report here.

6 Tips to Freshen Up a Stale Listing

If your property is listed for more than a month, you might start to get nervous, but if it’s up for more than a couple of months, you’ll need to consider taking serious action to salvage the listing. Here are six tips to help you freshen up your stale listing.

Homebuilder Sentiment Rises in May Thanks to Strong Demand and Tight Housing Supply

A monthly index of builder sentiment rose 2 points in May, 1 point higher than analysts expected. The National Association of Home Builders sentiment index now stands at 70. Anything above 50 is considered positive. Read more here.

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The First Guinness World Record-setting Real Estate Agent is . . .

This Start-up Aims to Help Almost any Homebuyer Make an All-cash Bid

Cybersecurity Protocol? Many Don’t Have One, or Don’t Know If They Do

“Experience is a hard teacher because she gives the test first, the lesson afterward.”

— VERN LAW,
Former Major League Baseball Pitcher

 

HOMES & LAND | MAY 2018

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