March 2018 Marketing Minute

Supercharge Your Marketing Message and Convert More Prospects to Profits

We know that today’s savvy consumer can get whatever they want by searching the net, but when you deliver interesting and specific information that’s pertinent to their area, community or neighborhood, you’re more likely to grab their attention and begin building your brand as their local resource. Read more here.

Long-term US mortgage rates fall for first time this year

Long-term U.S. mortgage rates fell this week for the first time this year as the spring home buying season begins. The decline comes after nine straight weeks of increases that pushed borrowing costs higher. The new average rate remains at a high level, however, raising concern that home sales could be dampened. Read on for more details.

How Driverless Cars Could Disrupt The Real Estate Industry

The introduction of a driverless vehicle option could make access to public transit less important to commuters. And that could have a major impact on the needs and demands of the buyers, tenants and renters of office and residential properties (whether single-family or multifamily). Click/tap here for the full article.

Cryptocurrency: First U.S. Real Estate Deed Recorded Using Ethereum

RE/MAX Action First in Tampa predicts that the technology is set to disrupt the industry and is prepared to embrace the use of cryptocurrency in real estate, stating transactions could be settled in minutes instead of multiple days or weeks. Read more about this new technology here.

Real Estate: Trade War Consequences For Housing

Talk of trade war is dominating Wall Street these days. Main Street should be concerned as well. It appears to be an unnecessary burden for prospective homebuyers and builders of homes to contend with, and it may weigh against home sales as the year progresses. Read the full article here. Read the full article here.

QUICK LINKS

Millennials lead all other generations in buying homes

Regulatory Relief Bill Passes Senate

Mortgage refinances fall to decade low

“The only person you are destined to become is the person you decide to be.”

— RALPH WALDO EMERSON,
American essayist, lecturer, philosopher and poet

 

HOMES & LAND | MARCH 2018

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