October 2017 Marketing Minute

3 Essential Tools for 10x Real Estate Marketing

How does a real estate marketing plan that’s 10x better than what you’re doing now sound? In order to stand out from the crowd in today’s technologically-saturated world, an efficient marketing plan is needed to keep business booming. Here are the three essential tools that you need to be utilizing.

The Inman Files: Blow Up Upstream

In case you haven’t heard, Upstream is a multi-million dollar project that has MLSs questioning on whether or not they are willing to buy in to the project. The yet-to-be launched platform ultimately functions as a middleman between brokers and the receivers of their data, including MLSs and vendors. Read this opinion on why we should “Blow Up Upstream” from the Inman Files.

Why Generational Preferences Need To Be Used In Your Marketing Strategy

Do you like face-to-face conversations? Or do you prefer an email conversation? Or maybe, you’d rather do all interacting from your smartphone. In today’s real estate industry, everyone from baby boomers to millenials are in the mix for purchasing a home. Because of this, it’s important to use different types of marketing strategies to hit all of the generations who might be looking. This article gives examples of marketing done well that targets all generational preferences.

What To Expect When It’s Time To Get Your Home Inspected

For the most part, getting your home inspected after a bid is accepted is a pretty straight-forward process. With that being said, buyers often have some lingering questions such as, “How do I find a reliable home inspector?” or “What does my home inspection cover?” For the ins and outs of home inspections and what to expect, check out this article.

10 Ways To Build Your Personal Brand on Social Media

In order to keep people engaged on social media, your potential customers want to know that there’s a human on the other side of the screen. Instead of only posting about your business, make sure to leverage real connections at the same time. Here are 10 ways to build your personal brand in order to take your real estate business to the next level through social media.

QUICK LINKS

The Demographics of Realtors®, 2017 Edition

30 Years After Black Monday and The Housing Crash, A Look at Its Effects on Real Estate

The Cyber Security Threat and Measures You Should Take

“To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.”

— DOUGLAS ADAMS,
Author

 

HOMES & LAND | OCTOBER 2017

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