September 2017 Marketing Minute

5 Stats on How Print Magazines Are Growing in 2017

Did you know that 226 NEW print magazines were launched in 2016? In a world of overwhelming email marketing campaigns, social media ads, and an enormous scope of digital offerings – it’s easy to wonder the age old question of whether or not print is dead. According to research, the opposite is true. You can’t deny statistics. Check out these five facts on how print magazines are actually growing.

15 Crazy Real Estate Myths Your Clients Probably Believe

The six percent commission rule. The idea that a home can only either pass or fail an inspection. And finally, the idea that weekends bring out the most serious buyers. You might not realize it, but some customers believe outdated real estate myths that have been passed down the grapevine. Make sure that they are receiving accurate facts in order in order to reflect a positive experience on both ends. See all 15 myths that your clients probably think are true.

Mortgage Demand Is About to Boom, But Not Without Fraud Risks

Did you know that CoreLogic predicits that purchase mortgage applications will make up 75 percent of all applications by 2018? While this is seen to be a good thing, along comes the risk of fraud. In order to ensure a smooth mortgage transaction, read about these three mortgage fraud indicators that are on the rise so that you and your clients don’t have to run into any hiccups.

Staying a Step Ahead Of The Bad Guys

September is recognized as Realtor Safety Month by the National Association of Realtors, which means that personal safety tops the list. Whether you require that a potential client provides ID before a showing, or even a preapproval from a lender to prove serious interest beforehand – it’s important to stay on your toes as an agent. Here are several tips that will help you to stay safe on the job.

9 Tech Tools Any Real Estate Business Should Add To Its Arsenal

According to NAR, 27% of agents and 21% of brokers spent between $501 and $2,000 on technology in the last 12 months. The nine tools discussed in this article can assist in helping to better run a business, as well as cut out some of the unnecessary steps that waste time when undergoing day-to-day tasks as a broker or agent.

QUICK LINKS

Millennials Are Prolonging Home Buying Because of College Debt

Here’s The Salary You Need To Afford a Home in 22 U.S. Cities

What’s Rude To Ask During An Open House?

“Strength doesn’t come from what you can do. It comes from overcoming the things you once thought you couldn’t.”

—RIKKI ROGERS,
Author

 

HOMES & LAND | SEPTEMBER 2017

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