July 2017 Marketing Minute

3 Ways Real Estate Agents Waste Resources on Social Media

In previous editions of the Marketing Minute, we’ve talked about best practices for successful social media. But, oftentimes just as important as what you should be doing, is what you should NOT be doing. Take a look at three ways you might be wasting resources on social media.

A Mind-Blowing, Simple Way to Start a Prospecting Conversation

Whether you’ve been an agent for 2 months or 20 years, starting a sales conversation is an ever-present obstacle for some. This article from Inman provides an easy way to engage prospects in a sales conversation without coming off as a “sales person.” Find out their advice here.

Is it Easier to Sell Real Estate in a Good Market or a Bad One?

Most of the data we’ve shared here on the Marketing Minute has talked about the recent nationwide trend of relatively low sales inventory coupled with high buyer demand due to low interest rates. The debate goes on however, as to whether these are positive signs for sellers. Take a look at the latest debate from the Inman team here.

Is This The Future of Real Estate Marketing?

In the real estate industry, we’ve gone from simple text descriptions, photos, videos and video tours. New technology is now available that will use sophisticated cameras to render a 3-D model of your listings. Forbes discusses whether this is the future of showcasing your listings here.

Making Your Dollars Count

Here at Homes & Land, we are always looking for ways to make the most of your marketing dollars. Aside from the channels you decide to use as part of your marketing strategy, you also need to focus on the activities that drive the most revenue while delegating other tasks. This article from RISMedia talks about how to best prioritize your time. Read more here.

QUICK LINKS

Survey Says: Homeownership is a Sound Investment If You Can Afford It

A Big Deal in Nonprime Mortgages Proves leery Investors are Finally Hungry Again

Is Now the Right Time to Start Selling Luxury Real Estate?

“I have always said that everyone is in sales. Maybe you don’t hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales.”

—ZIG ZIGLAR,
American author, salesman, and motivational speaker

 

HOMES & LAND | JULY 2017

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