January 2017 Marketing Minute

15 Ideas for Anchoring Your Marketing Approach around Customer Behaviors

When it comes to the home buying journey, it is up to consumers to decide where to research, how to buy, when to purchase, and where to buy. These hyper-informed home shoppers also have high expectations, so it’s especially important that you take the right steps to position yourself for success.

A recent white paper by IBM Marketing Cloud® advises real estate professionals, “Focus on understanding customers contextually and delivering a personalized experience, and you’ll be likely to meet – and exceed – the lofty expectations of today’s buyers.”

Here are 15 strategies and tactics you can leverage throughout the buyer journey “to better connect relevant customer data, personalize engagement and move to a more customer-centric approach.”

Read the full article

Amplify Your Marketing Strategy

Are you ready to kick start your marketing and get in complete sync with your customers and prospects? Homes & Land offers the perfect solution with a fully integrated marketing package that has been thoughtfully designed to help real estate professionals achieve 4 key objectives:

  1. Generate Leads
  2. Win Listings
  3. Impress Sellers
  4. Build Your Personal Brand

Learn more about advertising with Homes & Land

Leadership from a Millennial’s Perspective

When it comes to leading a team of millennials, there need to be certain tactics in place that will help them reach their fullest potential. In a recent Forbes article, guest writer Mikhail Hutton discusses 5 lessons that he learned from leading his own team of millennials.

Read more

5 Ways to Humanize the Home Buying Experience

During the emotional process of buying a home, it’s crucial for REALTORS® to focus on the client, rather than the transaction. As explained in an Inman article by contributor Jackson Cooper, “Prospective homeowners want to know what’s in the deal for them and their family.” Cooper goes on to review five ideas for staying focused on your client’s needs, including their unique price range, down payment abilities and family needs.

Read the full post

10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. In an article featured in Entrepreneur Magazine, marketing expert Susan Gunelius discusses 10 rules that industry professionals should follow to ensure social media success.

Read more

QUICK LINKS

6 Characteristics of an Innovative Leader

A Monthly Checklist to Keep Your Blog Fresh

7 Tips for Effective Email Marketing

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”

—STEVE JOBS,
American businessman, inventor, and industrial designer

 

HOMES & LAND | JANUARY 2017

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