November 2016 Marketing Minute

Print is Alive and Thriving

The print industry is very much alive and well, according to research in the 2016/17 Magazine Media Factbook. In addition to its number one ranking in reaching affluent influential consumers, print magazines are also the most trusted, inspiring and motivating form of media.

Print magazines have a rather long shelf life as well, reaching 80% of the audience over a 10 week period. If you think that’s impressive, consider this:

  • magMagazine media’s total audience grew to 1.75 billion in 2015, resulting in an increase of 6.2%
  • The average reader spends 51.6 minutes reading each print issue
  • 93% of consumers under age 35 read magazine media, while 95% of those under age 25 read magazine media

See the proof for yourself by reading through these compelling and comprehensive facts and figures.

Download the full report

Take the next step

Whether you’re a seasoned agent or new to the industry, one of the best ways to get noticed and attract leads is to advertise in a quality magazine. Lucky for you, that’s exactly what you’ll find at Homes & Land.

Our niche is real estate. People pick up Homes & Land magazine because they are interested in buying and selling a house.

Experience also counts. For over 40 years Homes & Land magazine has helped Realtors generate leads, compete for listings, and build their personal brand!

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Learn more about advertising in Homes & Land Magazine

 

Agents: Are you a Hunter or Helper?

As research as shown in the field, not all real estate agents share the same talents and abilities. Let’s delve deeper into this subject.

“Some are more ideally suited for the hunter and gatherer sales-based environment where they need to go find new customers and actively (maybe even aggressively) close them,” according to a recent article by Inman. “Others, however, are better suited for servicing leads hard-fought and closed by someone else.”

So, which one are you?

Read more

Content Marketing Trends to watch for in 2017

In nearly every industry and business model, content marketing is completely necessary and important. Although you may already know the type of content to publish and deliver to consumers, are you also staying ahead of the trends?

As you plan your marketing strategy for 2017, make sure you’re prepared by keeping an eye out for these upcoming trends.

Read the full post

Using Snapchat & Facebook Live to Sell Homes

As a recognized real estate professional, are you using social media to your full advantage? According to a recent article, there are many more ways than you think to incorporate social networking tools into your marketing strategy, starting with Snapchat and Facebook Live video.

Read more

QUICK LINKS

6 tips for turning your email signature into a powerful marketing weapon

Everything you need to know about managing a remote workforce

Powerful habits of mentally strong people

To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.

—DOUGLAS ADAMS,
BEST-SELLING AUTHOR

 

HOMES & LAND | NOVEMBER 2016

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