September 2016 Marketing Minute

Is 3D Printing the Future of Real Estate?

According to a new study presented by Nielsen Catalina Solutions at the Advertising Research Foundation Audience Measurement 2016 Conference, magazines deliver the best return on ad spending. That’s right, print magazines outranked TV, digital display and video, as well as mobile and cross-media campaigns.

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Take advantage of emerging technologies

3D printing isn’t the only emerging technology to be aware of. As a matter of fact, you can give your listings the technological interaction they’re lacking just by advertising with Homes & Land.

With a touch from their laptop, smart phone or tablet, buyers and sellers can subscribe to your local interactive Homes & Land Digital Magazine, enlarge photos of your listings, see virtual tours, share on social media, and connect with you.

Learn more about technology-fueled advertising opportunities with Homes & Land


10 tips before entering the Drone Zone

Have you ever used a drone to showcase your listings? Thanks to emerging drone technology, we are now entering a new real estate marketing era that’s full of possibilities. On August 29, 2016, the Federal Aviation Administration implemented new, more relaxed regulations for how Realtors use drones.

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Emoji Etiquette 101

Emojis are increasingly being seen and used in professional communications, but it’s important to know when they are and aren’t appropriate to use with clients. Follow these guidelines for a smooth selling experience that’s free of miscommunication.

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Why you should stop sending the “Quick Question” Email

We’ve all probably sent or received that email with a variation of the subject line “Quick Question.” However, it’s not as effective as you may think. Upon analyzing a sales insight company’s data, it was revealed that “quick question” emails were by far the most popular, but they were also the least effective.

Read the full article


America’s fastest growing (and shrinking) housing markets

Predicting the U.S. economy with Post-it notes

Why Brexit is great news for U.S. homebuyers

“No matter what people tell you, words and ideas can change the world.”

— Robin Williams


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