In search of the perfect headshot

Follow broker Preston Zeller on his quest to find a portrait of himself that gives online viewers a good impression in the 40 milliseconds it generally takes people to judge the “face of your brand.” Preston turned to the photo-testing platform Photofeeler to have his headshots evaluated by viewers, and shares his photos and how each rated for competence, likability and influence. He also offers a helpful rundown on the “10 components to a successful headshot.”

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