Top producers go 50/50

A recent report from Real Trends, one of real estate’s most respected sources for trends and analysis, offers insight into how top-producing agents spend their marketing dollars. The breakdown is roughly 50/50 for print and online.

The report, “Marketing Habits of Successful Real Estate Agents and Brokerages,” concludes: “[For] top performing real estate brokerages and agents, it is vital to incorporate a combination of print and digital marketing strategies to be successful.”

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