‘The single most revealing sales question’

Understand the “why” behind what your buyer wants if you want to go beyond being a real estate order-taker and become a trusted adviser, says Jeff Shore, founder of Shore Consulting, in an article for REALTOR Mag:

“There’s a vitally important question I encourage you to start asking your clients. It will make a tremendous difference in what you learn about them: ‘Tell me one thing you would bring with you from your current home and one thing you’ll be happy to leave behind.’ ”

Read more from Jeff

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