When Facebookers are looking

A host of media and marketing companies have scrutinized users’ behavior on Facebook, with varied conclusions, but many analysts recommend 1 to 4 p.m. Thursdays and Fridays for the most shares and clicks. Meanwhile, social media tool BuzzSumo’s analysis of 500 million Facebook posts finds that images increase interaction by 179 percent, and ending posts with a question mark gets 162 percent more interaction than average.

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