Homes & Land’s 2015 Readership Survey is complete, and the results are just as we suspected. Our readers are prime buyers and sellers. They’re overwhelmingly interested in real estate — homes for sale and the professionals who make transactions happen.
◼ A majority of survey respondents — 56% — reported that they intend to buy a home within the next year, and 34% plan to buy within six months.
◼ When they see a house they like in the magazine, readers are inclined to:
◼ Most — 83% — say they’re likely to contact a real estate pro or select a company that advertises in Homes & Land.
◼ Homes & Land readers are in their prime buying years — 73% are ages 35 to 64. They’re affluent and well educated, with 30% reporting a household income of $100,000 or more and 45% saying they have a bachelor’s degree or higher. Both stats beat the national averages.
The Readership Survey was conducted in January and February 2015. A total of 1,936 readers made valid submissions. Results compile responses from those who pick up the magazine at least six times per year.
* Respondents were invited to select multiple answers to this question.
22 ‘hacks’ to get the most
Courtesy of online marketing company HubSpot come 22 clever tricks that will help you maximize the LinkedIn platform’s potential as a business tool, including how to:
◼ Send a message to someone who is not a connection even if you’re out of “InMails.”
◼ Hide your connections from competitors.
◼ Customize connection requests from a mobile device.
|Smart tips for first-time buyers
Give real estate newbies some smart advice with the help of a great infographic from Jacob Grant Property Management: “15 money saving tips for first-time home buyers.” The colorful infographic can even be embedded on your website or blog with code provided in the article.
One print ad, many purposes
A print ad should serve 7 primary functions:
“Homes & Land has been a godsend to me. I’ve been getting phone calls from Germany, from Hawaii, from all over the country. I will stay with Homes & Land until I retire.”
— Myra Hensley, Prime Mountain Properties
HOMES & LAND | JUNE 2015