An Online-Only Experiment

Realtor Kellie Simpatico went from advertising in Homes & Land of Edmonton in Canada to an online-only strategy and then back. Once again a highly valued Homes & Land client, Kellie relates the experience in her own words:

I had decided to take a 6-month hiatus from the magazine to focus my marketing budget solely on online advertising, pay-per-click and SEO’s (even though I didn’t really understand what all of that was about, I felt I had to get onto the wagon). During my break I realized I was actually doing a disservice to my clients and unless I was advertising their home in Homes & Land print I was simply not fulfilling my duties to them as their agent in effectively marketing their property. It wasn’t long before my ad was back in the magazine where it belonged.

…I am, by now, able to clearly see the big picture. My ad makes me an even more confidant, recognizable and reputable Realtor in my market and with my colleagues.

Not only are my clients able to reap the benefits of having their property marketed in the magazine, I too have many benefits that positively contribute to the success of my business. ….Homes & Land is so effective that I truly believe it has always and always will pay for itself, and then some.


HeartHow Much Does Mobile Matter?

Americans now spend an average of 4.7 hours a day on their smartphones, RISMedia’s Real Estate magazine reports. Homes & Land’s listing text codes and responsive Web site help agents stay in the running with all those mobile-enabled customers.

 


WORDS TO PONDER

"Strangely enough, the majority of people we encounter have a fear of success rather than a fear of failure."

— BRIAN BUFFINI, of real estate coaching business Buffini & Company

"Continuous effort not strength or intelligence is the key to unlocking our potential."

— WINSTON CHURCHILL

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