Homes & Land climbs Entrepreneur’s Franchise 500 list

TALLAHASSEE, Fla. — Real estate media company Homes & Land moved up 24 notches on Entrepreneur magazine’s Franchise 500® list for 2015, coming in at No. 353 in the annual rankings.

To put that number in perspective, there are currently more than 1,700 franchisors, including Homes & Land, on the Small Business Administration’s Franchise Registry of Approved Brands.

“We’re pleased to see Entrepreneur moving us up in the rankings,” said Rob Wicker, Vice President of Sales, Marketing and Training. “We’re confident that 2015 will be good year for the real estate community and the Homes & Land network.”

Working with a franchise network of magazine publishers throughout the U.S. and Canada, Homes & Land offers real estate professionals and other clients offline advertising in high quality, photo-rich publications and a full suite of technology services. For franchisees, the company provides a proven business model along with ongoing services and support from a widely known national brand.

Entrepreneur magazine offered the first ranking of franchises in 1980 with its initial Franchise 500®. Today the list is considered the world’s most comprehensive ranking of franchises. Entrepreneur judges all companies, regardless of size, by the same criteria. The most important factors include financial strength and stability, as well as growth rate and the size of the system. The magazine also considers a company’s number of years in business and length of time franchising, startup costs, litigation, percentage of terminations, and whether the company provides financing. Financial data is audited by an independent CPA. These objective factors are plugged into Entrepreneur’s exclusive Franchise 500® formula, with each eligible company receiving a cumulative score. The 500 franchises with the highest scores become the Franchise 500®.

In 2014, Entrepreneur’s Franchise 500® list ranked Homes & Land at 377.

About Homes & Land

Headquartered in Tallahassee, Fla., Homes & Land provides integrated print and digital marketing services to professionals in real estate and associated industries. The company publishes 229 local real estate magazines in markets across the U.S. and Canada through a network of independent business owners. The brand also powers a consumer website,, with homes listed for sale, and offers mobile, social, and direct-mail marketing tools for clients. One of the most trusted brands in the real estate industry, Homes & Land has been in operation since 1973.


For more information about Homes & Land, contact Rob Wicker, Vice President of Sales, Marketing and Training, at (850) 575-0189 or

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