There’s a lot of optimism and energy about the real estate market leading into 2014, and some new information recently published by the National Association of Realtors helps put it all in perspective.
The 2013 NAR Profile of Home Buyers and Sellers points out that, at some point during the home search process, 89 percent of home buyers used a “website and a real estate agent as information sources.” However, the report also notes that only 43 percent of buyers found the home they purchased on the Internet — a mere one percent up-tick from 2012. That means 57 percent of home buyers found thier home from non-Internet sources such as magazines.
With the majority of home buyers finding their homes through real estate agents and offline media, it’s an exciting time for marketing and brand-building with Homes & Land. The Web presence will always be there — HomesAndLand.com is engineered to be tablet and mobile friendly — but having an established, local partner is invaluable. For a comprehensive, integrated marketing solution, Homes & Land is not only the clear choice, but the leader.
As the new year promises to hold many exciting opportunities, here’s a selection of nine real estate marketing articles to help you cover all your bases when planning a strategy.
“This year’s Factbook shows that magazine media brands satisfy readers when, where and how they choose,”
says Association of Magazine Media President and CEO Mary G. Berner. In the real estate segment, expect integrated media to play a big role in the buying and selling experience.
Plenty of negotiating goes into determining the value of a listing, but there should be no question about the value of a Realtor. Unfortunately, many home sellers and buyers may not know how critical it is to work with a real estate agent.
By focusing on name recognition, concerns about the real estate industry’s challenges can be kept in check. With attention to detail and creativity, your brand and reputation can be working for you while you’re out working for your clients. Your brand must be everywhere that a potential buyer and/or seller may find you.
Generation Y, also known as the Millennial generation, represents a new demographic in the housing market. Despite the recent downturn, younger buyers worry less and often see real estate as a good investment — 85 percent of buyers under the age of 32, for example, recognize the financial wisdom of homeownership.
First-time homebuyers are split 50/50 on where they start their home search. If you market only with digital, you miss out on 50 percent of the market. Contact an Integrated Marketing Specialist from Homes & Land to discover an exclusive variety of print and digital offerings to cover 100 percent of the potential market.
A savvy real estate agent can help buyers make an informed decision based in part on information about the homeowners association managing a development. Knowing some HOA basics can add an extra dimension to an agent’s real estate marketing capabilities.
The amount of effort that goes into your marketing strategy doesn’t have to be overly time-intensive or stress-inducing — as long as you have a solid understanding of effective real estate branding. The right branding strategy will help all of your marketing and advertising fall in line.
The Herculean task of finding qualified buyers for high-end properties is as difficult as it is rewarding. The blood, sweat and tears (and dollars) that go into each transaction could easily give way to feelings of despair. But arrive at a closing or settlement and see the achievement boost your stature in the luxury real estate market.
One of the most important tenets of marketing, and often the most forgotten, is that successful marketing requires patience and persistence. This can be difficult for impatient real estate agents who want to see instant leads from short-term efforts.
Homes & Land Success
“Our monthly Homes & Land advertising connects us with literally tens of home buyers each month and has played a key part in our personal and marketing success.
Our sellers love the fact that Homes & Land gains them national exposure for their listings through their national presence and high-volume website, as well as those of The New York Times and Wall Street Journal, among dozens of others. It’s a slick, full color, professional publication that immediately captures the home buyers’ attention.”
Coldwell Banker Legacy
Homes & Land Affiliates, LLC, is the most trusted, integrated multimedia real estate brand in North America. A leading local resource for real estate information, HomesAndLand.com welcomes millions of unique visitors every month. Headquartered in Tallahassee, Florida, with magazines across the United States and Canada, Homes & Land has been serving real estate professionals, homebuyers and home sellers since 1973. In addition to Homes & Land Magazine, the company publishes Home Guide, Rental Guide, and Estates & Homes magazines.