For More Information
Contact: Marjorie Schoelles
TALLAHASSEE, Fla. (February 14, 2013) – Homes & Land announces results of a recent readership survey conducted on HomesAndLand.com, targeting Homes & Land Magazine readers. The survey was conducted by BowStern, a leading marketing firm, during the fourth quarter of 2012. Questions included general demographics, home ownership/sale, reading habits/preferences, as well as marketing and technology.
Survey feedback aligned with existing national data indicating consumers trust magazine advertising more than other media sources. An overwhelming 83% of readers indicated they are likely to select a company or contact a professional appearing in Homes & Land Magazine.
Bill Shue, CEO of Homes & Land remarked, “Conducting a survey of our magazine readers illustrates niche print is an excellent media for driving consumers from print magazine to online. We are firm believers that combining online with print is key for marketing your business, using magazines to build trust, with online providing the utility of action.”
Demographic data from the survey shows Homes & Land readers are predominantly married, with higher than average incomes and education, and over 60% living in the local market area. Seventy-one percent of respondents indicated they read Homes & Land frequently (6-13 times/year) with 63% actively planning to buy or sell; 33% intend to do so within six months. Respondents clearly indicated they want specific content and articles addressing market conditions, community and neighborhood information and home improvement ideas.
Homes & Land is unique in delivering a niche market product that meets the interests and needs of home sellers and buyers. Please contact us for a summary of the survey.
Homes & Land Affiliates, LLC is a franchise organization that publishes magazines across the United States and Canada. Headquartered in Tallahassee, Florida, Homes & Land has been serving real estate professionals and home buyers and sellers since 1973. In addition to Homes & Land Magazine, the company also publishes Home Guide, Rental Guide, and Estates & Homes magazines. Homes & Land is a leading resource of real estate information through HomesAndLand.com with over 1.2 million unique visitors monthly. View the website or magazine for real estate information.