from Ray Edwards
When you are being compared to your competition, do your customers see any compelling difference? In today’s environment, they must! If they don’t, your business is already in trouble.
Here are three simple but compelling qualities that will make your business stand out from the competition:
1. Make a great first impression – not only in person, but with your website and marketing too
2. Respond quickly – how quickly you answer the phone and return calls and emails helps you build trust with your clients and prospects
3. Go the extra mile – give/do the unexpected, and always over-deliver
It’s not always easy to stand out – but it is usually simple.