Top Five Blog Posts for 2011

In 2011 we shared over 130 real estate marketing ideas, tutorials and information. Here are the top five most viewed:

#5. 7 Steps For Writing Effective Ad Copy
In today’s market, it can be difficult to attract qualified buyers. Print advertising is an effective way to generate leads—if you give buyers the information they are looking for.

#4. What is a QR Code Anyway?
There is a lot of buzz in the real estate industry about QR codes. But what is a QR code and how does it work? And – how should you use them to better connect with prospects?
This short video explains.

#3. Ad Design Challenge: To Starburst Or Not To Starburst
Starbursts are one of those graphic elements included in ads to call attention to specific qualities about a home. They do the job – but they’re overused. Nothing clutters an ad (or screams “used-cars”) more than a page full of starbursts and small photos.
There is another way. Lots of them in fact.

#2. Choose Your Words Wisely
That’s what a study at the University of Guelph in Ontario found from analyzing the wording of more than 20,000 listings. According to the research, a listing’s phrasing affected sales price and the length of time it was on the market.

#1. Coke vs. Pepsi – A Marketing Case Study
The Cola Wars are fierce. Coke, the perennial leader in beverage sales, is still at the top of the class. And Diet Coke just passed Pepsi to take the number two spot. Pepsi has held that number two spot for many years – so what happened?
Pepsi has been closely watched by marketers because of the innovative social media strategy it rolled out at the beginning of 2010.

We look forward to bringing you even more insight and inspiration in 2012.
Happy New Year from Homes & Land!

P.S. The top posts from 2010 are also worth reading.

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