from Erica Ramus, AGBeat
What is the easiest tip to help with your marketing?
Ask every single client, every prospect, “where did you hear about me?”
Then track and categorize every answer: referral from a friend, repeat client, friend/relative/sphere, real estate website, print advertising, etc.
Tracking can seem like a pain, but unless you ask the question and chart it you’ll never know how good or bad each marketing avenue is for you.