by Rob Wicker
There seems to be a misperception about who reads magazines. People assume that older Americans are the primary audience for magazines, and that if you want to reach a younger audience, perhaps to sell starter homes, then magazines are the wrong medium to use.
Here’s how it really stacks up: 93% of all Americans read magazines. Interestingly though, adults under age 35 read more magazines than those over 35. And a whopping 97% of adults under age 24 read magazines.
If you need to reach first-time homebuyers, magazines are a great place to advertise.