The $20,000 Phone Call

from Seth Godin

When a homeowner decides to put his house on sale and calls an agent or broker…

When he calls the moving company…

When a family arrives in town and calls someone recommended as the family doctor…

When a wealthy couple calls their favorite fancy restaurant looking for a reservation…

Go down the list. Stockbrokers, even hairdressers. And not just people who recently moved.

When a new referral shows up, all that work and expense – and then the phone rings and it gets answered by your annoyed, overworked, burned out, never very good at it anyway receptionist – it all falls apart.

[Who is answering your $20,000 phone call?]

Seth’s Blog

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