by Adrian Amos
Research firm Dynamic Logic found that print advertising is the most cost-effective medium for brand awareness and brand favorability. But, in order to build your brand in print, there are a few principles to incorporate into your advertising:
- Professional photo – just like you want the best possible photo to sell a listing, you want to show yourself as a professional agent, ready to help consumers with the biggest financial decisions of their lives.
- Easy contact information – too many phone numbers and websites is just confusing. Give consumers the best way to contact you; they shouldn’t have to pick one…
- Consistency – keep the same look and a consistent presence for a minimum of three months to build a brand.
Look at the difference branding can make: