How to Build Your Brand

by Adrian Amos

Research firm Dynamic Logic found that print advertising is the most cost-effective medium for brand awareness and brand favorability. But, in order to build your brand in print, there are a few principles to incorporate into your advertising:

  • Professional photo – just like you want the best possible photo to sell a listing, you want to show yourself as a professional agent, ready to help consumers with the biggest financial decisions of their lives.
  • Easy contact information – too many phone numbers and websites is just confusing. Give consumers the best way to contact you; they shouldn’t have to pick one…
  • Consistency – keep the same look and a consistent presence for a minimum of three months to build a brand.

Look at the difference branding can make:

King Branding
Graphic Design by Kim Collier
Ad published in Homes & Land of Central Oklahoma


Filed under Advertising, Design

2 responses to “How to Build Your Brand

  1. Pingback: Building a Brand | Corona California Real Estate & Business News

  2. Pingback: Building a Brand | Corona California Community Blog | Business News

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