by Adrian Amos
Atlanta broker Jim Crawford offers advice to agents and brokers whose previous niche is no longer working in the current market: embrace change.
“In real estate there will always be factors outside our control that we have to wrestle with to earn a good living,” says Crawford. “We must recognize our clients’ needs are not those of our recent past. They are very practical – affordability, quality, substance, and the soundness of the investment.”
Sales are happening in most markets. Examine the market statistics and sales trends and adjust your marketing strategy accordingly. Crawford suggests:
- explore areas of real estate you once shunned
- read and research your market statistics – look for trends
- understand what is selling and why it is selling in your market
- when all else fails – go back to basics
A little research can go a long way towards building your success.
Read Crawford’s article “Is It Time To Change Your Niche?” here.