Marketing Guru Seth Godin challenges us to increase our productivity, not by doing more – connecting more, but by doing less:
“Some say that the problem of our age is that continuous partial attention, this never ending non-stop distraction, addles the brain and prevents us from being productive. Not quite. The danger is not distraction, the danger is the ability to hide.
Constant inputs and unlimited potential distractions give us everywhere to run, everywhere to hide.”
When you’re too busy polishing connections, reaching out, reacting and responding you may be hiding from the work you really should be doing.